Target Announces Exclusive Partnership With FAO Schwarz (Many Toys Priced Under $20!)

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Exclusive FAO Schwarz toys are coming to a Target near you this holiday season!

FAO Schwarz Sign

Target announces an exclusive multi-year agreement with FAO Schwarz. 🧸🥁

The two retailers have paired up to bring consumers special toys for the holiday season. Starting in mid-October, you’ll start to see FAO Schwarz’s infamous toys populating the shelves of your local Target. These exclusive toys will ONLY be available at Target stores,, and FAO Schwarz stores.

What prompted this pairing? The beloved toy company is celebrating its 160th anniversary and could think of no better way to celebrate than to make its toys more accessible! “FAO Schwarz has been celebrating the wonder of childhood and bringing awe and discovery to all children — and the child inside all of us — for 160 years, and now families everywhere across the U.S. can enjoy this experience at their local Target store,” said David Niggli, the toy company’s Chief Marketing Officer.

Excited? So are we!

What kind of FAO Schwarz toys will be in the collection at Target?

The exclusive toy collection, comprised of 120 different items, ranges in price from $9.99 – $149.99, and a whopping 50 of these toys will cost under $20! Some of the new items you can expect to see in stores are FAO Schwarz Style Runway 4-Sided Fashion Show Playset, FAO Schwarz Ride On Train, FAO Schwarz Makeup Vanity Mirror Set, a legacy piano mat, and over 50 new plush toys. And that’s not all! New products will drop all season long.

Plus, in honor of its 160th anniversary, FAO Schwarz is also releasing a capsule collection of nostalgic toys such as the Hot Wheels Collector Set, Funko Toy Soldier Pop, the FAO 160th Anniversary Teddy Bear, and UNO. The best part is these capsule collection toys all cost under $25!

You won’t have to scour the store to find these offerings either. Each Target store will feature space dedicated just to the FAO Schwarz collection! Expect to see engaging store displays that feature must-have toys. There will also be store demonstrations hosted throughout the holiday season where consumers can get a hands-on experience and play with the products!

Lastly, don’t forget to check out the Bullseye’s Top Toys list, presented by FAO Schwarz! These affordable toys start at just $14.99 – check out our favorites here!

How to order holiday toys and save money doing it. 💰

Hand holding target red card

Shopping at Target is easy and convenient! In addition to traditional in-store shopping, customers can also use Target’s free, fast, and contactless Order Pickup and Drive Up services. Those who prefer delivery can use Shipt to get items delivered to their doorstep in as little as an hour’s time.

Want to save a little on gifts this holiday season? If you’re a Target RedCard holder, you’ll receive 5% off your purchases all season long! Plus, customers can find even more savings when they join Target Circle, the store’s free loyalty program!

Headed to Target? We have the latest coupons and promo codes! Don’t miss out on these great deals!

About the writer:

Kara is a writer and photographer from the Midwest. Her creative work has appeared in various publications over the past decade. With a background in finance, she loves to be money-savvy.

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