Target Plans To Invest 5 Billion To Improve Customer Experience | New Stores, Brands, & More!
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This year, Target aims to improve the customer experience!
Target shoppers have a lot to look forward to in 2023.
Target wants to hit a bullseye with customers! The popular retailer is seeking long-term growth and part of their strategy includes improving the guest experience. Target just announced their plans to invest between $4 to $5 billion towards this initiative, meaning fans of the store have a lot to be excited about!
Target plans to improve customer experience in 5 key areas…
1. Delivering affordable joy
Target cares about budget-conscious consumers and has several plans to meet their needs. The company will be expanding or launching more than 10 owned brands to bring consumers thousands of new products, many of which will have economical pricing. The best part is that the company vows to deliver more products for $15 and under! They will also be improving their Target Circle offers and other promotions. 🙌
2. Nationwide Drive-Up Returns
Make your returns from the comfort of your car! Starting this spring, Target will offer FREE Drive Up Returns within 90 days of purchase. Just initiate a return through the Target App, and a Target employee will meet you at your car to handle your return. Not only is this new process easier for customers, but it helps eliminate extra costs due to mail-in returns. 🚗
3. New and Improved Stores
Target will be opening 20 new stores in order to reach more customers. With a focus on the customer experience, these new stores will include design elements that reflect the local community. Displays will be thoughtfully arranged to highlight new brands and include sustainable features.
Existing stores may be getting a makeover too! These upgrades will vary by location but may include full remodels, expanded guest services, or the addition of an Apple at Target or Ulta Beauty at Target. 💄
4. Expand Target’s sortation center network
Target wants to expand its next-day delivery capabilities. To achieve this goal, the retailer will be increasing the number of its sortation centers. Target currently has 9 centers and by 2026, they aim to have more than 15. These sortation centers increase efficiency, quicken delivery, and reduce costs. They also free up Target employees so they have more time for customer service! 📦
5. Grow efficiency efforts
To improve guest experience, Target is cutting down on wasteful and inefficient processes. The company will be expanding its efficiency efforts and hopes to achieve $2 – $3 million in cost savings over the next few years. 📈
As Target fans, we look forward to an improved shopping experience! 🛍️
Which of these changes are you most excited about?