Target Is Ditching Artificial Dyes in Its Entire Cereal Lineup
Big news from Target! By the end of May, every cereal sold in stores and online will be made without synthetic colors, making it one of the first national retailers to make a move like this.
The change comes after working with major brands and suppliers, so shoppers won’t have to scrutinize ingredient labels to dodge artificial dyes. Some cereals might look a bit different thanks to natural coloring, but the taste of your favorite breakfast classics isn’t changing.
If you love simpler, cleaner ingredients in your pantry, this is a sweet upgrade for the cereal aisle. Are you excited to see these changes in stores? Let us know in the comments!
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