Amazon Prime Members Will Soon Pay a $10 Fee for Whole Foods Grocery Deliveries

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Amazon Whole Foods delivery now won’t be free!

bagged groceries from Amazon on porch

Amazon is doing away with free grocery deliveries for Prime members. ☹️

For years, Amazon has been offering its Prime members free two-hour grocery delivery from Whole Foods Markets. This service surged in popularity during the peak of the COVID-19 pandemic, when shoppers were looking for the convenience and added peace of mind that contact-free grocery delivery could provide.

After years of including this service as part of every Amazon Prime membership, the company will soon start charging a fee for grocery delivery. While Whole Foods grocery delivery and pickup will continue to be available exclusively for Prime members, delivery will soon cost an additional $9.95 every time a Prime member places an order. This fee does not include the delivery driver’s tip.

Amazon employee shopping at Whole Foods

After testing this fee-based delivery service in Portland, ME, Providence, RI, Manchester, NH, and the greater Detroit, Boston, and Chicago areas last month, the company has decided to implement the $9.95 delivery charge nationwide beginning on October 25, 2021. This fee will apply to all orders from Whole Foods Market, with additional rush fees remaining in place for one-hour deliveries.

According to Amazon, the purpose of this service fee is to help cover equipment, technology, and the other costs associated with grocery delivery orders. The company went on to say that it will also keep pricing the same whether Prime members shop online or in-store at their local Whole Foods Market.

Amazon grocery bags in back of car

Until October 25, Amazon Prime members can still get their Whole Foods orders of $35 or more delivered for free. After that date, Prime members can avoid this fee by opting for free store pickup on orders of $35 or more. Tips are not currently accepted for pickup orders.

At this point in time, the $9.95 fee does not apply to Amazon Fresh delivery orders. Two-hour delivery and 1-hour pickup from Amazon Fresh, where available, remain free for Prime members on orders over $35.

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About the writer:

Jenna has a Bachelor's Degree from Lycoming College and her Master's from Penn State, holding 4 years of writing experience between a variety of publications and Hip2Save.

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Comments 14

  1. FLMama

    Well, I guess I just placed my last Whole Foods order! Prices are high there as it is.

  2. Jackie

    This was nice before vaccines, but I haven’t used lately. And will go there instead of paying an extra $10.

  3. jodie319

    Honestly, the fee is worth me not having to go and deal with the madhouse that the only Whole Foods by me always is!!! 😆

  4. Daddly Bodd

    I was part of there case study and unfortunately this is only to deter you from making small orders. I was strong for raising minimum order rather than adding a fee.

    • Nicole (Hip Sidekick)

      Oh, interesting, Daddly Bodd. Thanks for sharing that information. Totally makes sense and it’s unfortunate they didn’t go with that option instead.

    • Sarah

      I would have loved if they raised the minimum. I use this device twice a week but no more for $10. Can’t justify it

  5. robin-9

    It’s never been available in my area and the store is 15 min away.

  6. Sharon

    I will no longer get deliveries from them. This touches a sore spot . $10 is outrageous.

  7. gelrod

    I have been a Prime member for many years. I noticed about a year ago or longer many of the videos cost an extra fee. It seems like many more videos were included in Prime Membership in previous years.

  8. gelrod

    I think our benefits are slowly shrinking.

  9. Peaches

    Gotta make the new CEO as rich as Bezos somehow.

  10. May

    I will not get deliveries from Whole Foods market again. It was a fun perk while it lasted, but it seems like the more time goes by, the less you get from an Amazon Prime membership.

  11. karen

    Does this apply to Fresh orders?

    • Amber (Hip Sidekick)

      I am just seeing Whole Foods listed in the details.

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