Here’s Everything You Need to Know About Target’s New Holiday Price Match Policy

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We’re breaking down everything there is to know about Target’s price match guarantee!

man in green sweater and elf hat with black face mask pointing at a red target shopping cart full of toys

Now that we know Target price matches, what’s their holiday policy?

Target does, in fact, price match… guaranteed! But, with the holidays approaching, Target just announced even BIGGER news regarding their price matching and how it differs from years before. For starters, the return of Target Deal Days is coming earlier than ever… in October!

Target Deals Days will happen for three days between October 10th-12th, and will be available through the Target App, online, and in all Target stores for the first time! This is fantastic news and very considerate of every individual shoppers’ decisions on how they feel comfortable shopping. Along with this, they’ve updated their holiday price match policy.

target shopping bags

This Holiday Price Match system begins October 10th through December 24th. The biggest change is that you can ask for a price adjustment on ALL items purchased at Target if there’s a lower price later in the season. As usual, they will also keep matching select competitors’ pricing within 14 days of purchase. Find more details here.

We’re thrilled about these new changes that will help us save big during the holiday season!

If you’re interested in reading the general terms of Target’s year-round policy, we have thoroughly read the Target price match policy so you don’t have to, and everything that you need to know about it is summarized down below to ensure the next time you want to price match, you have a smooth savings experience.


Target only price matches from specific competitors including Amazon. 

bed bath and beyond

Target price matches from 29 competing retailers. The list includes Amazon, Bed Bath & Beyond, Kohl’s, Petco, Sephora, and many more. You can find the full list here. The item you price match must be from one of these 29 stores.

The bottom line is that they’ll price match qualifying items if you can find the exact item for less at one of said competitors. This includes if there’s a different price on Target.com versus in-store, online competitors, and/or local print ads. You can request this at the moment you’re purchasing or up to 2 weeks after already purchasing any item.

Target Shopping Cart full of toys

The item has to be identical, and the price has to be currently active, not a past listing; Target must be able to fact-check the price you’re showing. If it’s a price from two weeks ago that is now expired, it won’t be eligible.

If you’re showing an offer from a deal website (preferably Hip2Save 😉), as long as the offer is valid on the retailer’s primary website, it will be accepted! All they ask is for you to bring in the ad, digital or printed, as a form of proof. Don’t forget to bring your receipt/proof of purchase, too, if you already bought the item!


And now, for the exclusions to Target’s Price Match policy:

price match shopping carts target

Unfortunately, Target locations in both Hawaii and Alaska do not price match.

No rainchecks are given if the item is out of stock or sold out to match the competitor’s price. However, they will give you a rain check to match the current sale price of whichever specific Target location you’re at, and it’ll be valid, depending on your state, for some time between 30-45 days.

These vouchers are only given in-store, and it is a physical voucher, similar to a gift card. It can’t be used on software titles, movies, music, or cell phone contracts.

You can get 5% off using your Target Red Card or team member discount, but there’s no discount for Target Circle members.

target circle on phone and laptop

You’re unable to price match clearance, damaged, used, opened, sale, and/or pre-owned items. This also includes items that had some sort of error in the listing. You can’t price match on items from Target Circle, gift card offers, or anything from a Target Plus Partner. Items containing alcohol depend on state mandates for whether or not they’ll be price matched.

Be sure to confirm the competitor retailer is nearby since it must be within a 25-mile radius of your local Target to be accepted.

What about price matching food at Target?

Target price match food in cart

Whether you grocery shop at a Super Target or buy a few snacks at a regular one, you’ll be happy to know that certain grocery items also qualify. Produce must match the item identical, including brand name, size, weight, and quantity in order to be qualified.

Know before you go: Items must be sold using the same measuring unit. For example, if you want to match a Chiquita banana, and Target sells 3 bananas for $3, but Walmart sells 3 pounds of bananas for $2, that won’t be accepted as they both need to be measured by either weight or per item.

Now that you know the price matching policy, head to Target and get those deals!

If you have any other questions regarding Target’s price match policy, be sure to check out their frequently asked questions section. Happy shopping! 🛒


Head here to learn more about Target Deal Days!


Kaitlyn has a Bachelor's Degree from St. John's University with 2 years of writing experience for LinkedIn, Celeb Magazine, and other various publications.


Join The Discussion

Comments 15

  1. Clestina

    I have talked to customer service chat and done this. They usually look it up first then have me order and then do a refund right after. I’ve done it on movies mainly.

    • Carrie

      Many of Target’s books are cheaper on target.com than in-store, so we always scan the book in-store and if it comes up cheaper, we go to customer service and they honor the cheaper price.

      • Alex

        Carrie- I have had them price match to Target.com at the register when checking out before

  2. Mason Mom

    I wish the price matched micro center!

  3. Mamamia

    We always check the app while shopping in-store and it saves us a lot of money! Most recently my daughter wanted a baby Chelsea Barbie set , it was $30 in the store. When I scanned it, it was $17!!!! We saved almost 50% on a toy that was $17 reg price online!

  4. kayjayc

    Price matching at Target online and in store is really easy and I do it all the time! The only thing with Amazon or places with a warehouse is that it must be sold and shipped by Amazon, not a third party.

  5. laura-24

    My Target store will price match Meijer

  6. Chantel

    “Unfortunately, Target locations in both Hawaii and Alaska do not price match.”

    I can only speak to shopping at the Muldoon/Tikhatnu Target in Anchorage, but I have ALWAYS been able to price match. I wonder what the actual experience is of other Hip2savers in these states is.

    • Kaitlyn (Hip Sidekick)

      Hi Chantel! This is listed on Target’s terms and conditions of their price match policy FAQs without explanation, but thanks for sharing your personal experience! It’s possible they have yet to update their policy regarding it.

  7. Sarab

    I know this isn’t a price match question but if the price drops on an item purchased at Target, can you request an adjustment?

    • ScrapGal

      I’ve done it. I but a roomba off a wedding registry and when it went lower I requested the adjustment and received the $50 back. I did use my target card so that may have made it easier for them to verify my purchase.

  8. Chrissy Goff

    I have never price matched but this is good to know. Thank you for sharing.

    • Collin (Mrs. Hip)

      You’re so welcome! Glad this is helpful!

  9. Rebecca

    I’m confused about the holiday price guarantee. If I buy a roomba now
    And it’s in the catalogue preview as going deeper for Black Friday special, I can get it adjusted? It seems straight forward but that doesn’t make sense when they’ve announced future deals already.

    • Amber (Hip Sidekick)

      Yes! It does seem that it includes all items. You can always double check with customer service. Hope that helps!

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