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The Ultimate Guide to the Target Circle Loyalty Program

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Target Circle app on smartphone

Get rewarded and save money easily while shopping at Target? Yes, please!

Target Circle (previously known as Target Cartwheel) has gotten an exciting new upgrade allowing you to save more money with their Circle offers, earn rewards, and make a difference in your community!

man scanning barcode on iphone at Target

The new and improved program is simple & easy to use (even our own Stetson has been using it without hassle!)—better yet, it’s free to join!

How do you sign up for Target Circle?

Target Circle on computer and iphone

If you already have a account or Target RedCard, you’re automatically enrolled in Target Circle.

Don’t have an account? You can either create a account, apply and get approved for a RedCard, or share your phone number at checkout in any Target store to start earning rewards.

Make sure you complete your account profile to be eligible to redeem your Target Circle rewards. You’ll definitely want to enter your birthday information as well to earn a special offer for 5% off your shopping trip on your big day! 🎉

Hip Tip: Check out our huge list of 175 birthday freebies, coupons, and deals!

Once your account is established, check out the Target Circle dashboard to explore your benefits, keep track of your earnings, cast your votes for local nonprofits, and update your account information at any time.

How do you take advantage of  Target Circle offers in-store?

holdingb iPhone with Target Circle toy discount offer

The Target mobile app makes it easy to save while you’re shopping! You’ll find hundreds of Circle offers (formerly known as Cartwheel offers), ranging from 5% up to 50% off in categories such as groceries, clothes, furniture, baby products, toys, beauty, health, seasonal, and more.

holding iPhone with Target circle household offers

How to use the Target Circle app in store:

  1. Download the Target mobile app at or directly on iTunes or Google Play and log into your Target account.
  2. Browse for deals in the app:
    1. By category
    2. By the Weekly Ad
    3. By your location within the store
    4. By scanning item barcodes
    5. By searching via the search bar
  3. Offers can be sorted by newest, highest discount, trending deals, or by expiring. You can add up to 50 offers on your Circle account at one time.
  4. Save offers to your wallet by clicking the “+” sign. To delete offers, click on the green checkmark to deselect.

Stetson using Target Circle app for toy discount

What kind of offers can you expect?

If you’re already familiar with Target’s previous Cartwheel offers, you’ll know that discounts can range from 5% to 50% off within all product categories. Around this time last year, we saw offers for 50% off toys, which will undoubtedly be helpful for the upcoming holiday gifting season!

Your best bet is to bookmark our Target page so you can check for all the latest and greatest deals that include offers from Target Circle!

iphone being scanned at Target register

How do you apply your offers at checkout?

When you’re ready to go, have the cashier scan your Wallet barcode (accessible by hitting “Wallet” in the center of the navigation bar at the bottom of the screen) which combines all of your Circle offers, store ad coupons, and Target payment options in one easy step.

If you’re a Target RedCard holders, you may have additional coupons or offers in the app which will need to be applied before you scan your Wallet code.

How do you add Target Circle offers online?

Redeem Circle offers

If shopping online, just tap the “+ Save” button on the product page and then add the item to your cart. The discount will be applied at checkout. Circle offers are valid when you choose order pickup, same-day delivery, shop in-store, or choose shipping on qualifying items.

*Each Circle offer can be used for a maximum of four qualifying items per transaction unless otherwise noted. Limit one Circle account per transaction and six Circle transactions per day.

How do you earn rewards with Target Circle?

Target Cash Register

Ways to earn Rewards on purchases:

  • Enter your mobile number on the keypad or self-checkout screen in-store to earn 1% when paying with gift cards, cash, or other credit or debit cards.
  • Show the cashier your Wallet barcode or scan it at self-checkout in the Target app.
  • Sign in to your connected account before checkout to earn on any eligible online purchase.
  • Scan or enter the receipt number within 7 days to collect earnings from an in-store purchase.

Every time you use a non-RedCard form of payment as a Target Circle member, you’ll earn 1% in Target Circle Earnings rewards on an eligible purchase amount. Note that the reward amount is after any promotions, discounts, coupons, and Target Circle Earnings reward redemptions.

If you link your Target RedCard and use it at checkout, you’ll still get 5% off but will not receive the 1% reward in addition. If using both a RedCard and non-RedCard form of payment on a single purchase, you will not earn Target Circle Earnings rewards.

hand holding up unicorn target gift card

Target Circle Earnings cannot be earned on the following:

  • Adult beverage purchases
  • Prescriptions and over-the-counter items located behind the pharmacy counter
  • Some partner businesses, including in-store clinics, Target Optical and Target Plus Partners
  • Shipt App and tips for Shipt shoppers
  • Purchases made from Target on 3rd party sites such as Google Express
  • Target Gift Cards and Visa, American Express and Mastercard gift cards and prepaid cards taxes, shipping, delivery, handling and all other fees or charges
  • Any RedCard balance, debit card cash withdrawals at checkout and payments for insufficient funds
  • Prior purchases (except if you are able to submit a receipt from a prior purchase within 7 days)

How do you redeem Target Circle earnings?

Man carrying target shopping basket

To redeem rewards inside Target stores, apply the Target Circle Earnings reward in your Target Circle account, and then either provide your mobile telephone number or scan your Wallet in the Target App during checkout.

To redeem on, apply the Target Circle Earnings reward to your next online order during checkout.

Target Circle Earnings rewards can only be redeemed for merchandise or services at Target. They have no cash value and cannot be redeemed for cash.

Target Circle app on smartphone

What are you waiting for?!

Login or create a Target account, make sure your account information is filled out and up to date, add offers to your wallet, and get to shopping! You’ll be amazed at the earnings you’ll begin to accumulate.

Get our BEST tips for saving money at Target!

Join The Discussion

Comments 13

  1. Suzanne H

    *Each Circle offer can be used for a maximum of four qualifying items per transaction unless otherwise noted. Limit one Circle account per transaction and six Circle transactions per day.

    Does this mean that if I use Circle on 4 of the same item and 2 more items, I’ve maxed out for the day? Or is it good for up to 6 different items (up to 4 times each)? Not sure I like this max.

    • Amber (Hip Sidekick)

      Hi there! Unless otherwise noted, one offer would apply for up to 4 items per transaction, up to 6 transactions per day. Hoping that helps!

    • Jo

      I usually do self-checkout. For the items with the same circle offer, I paid the first 4. Then do another transaction. Last time I bought 12 containers of dog food, I split the transaction into 3. And you can do this up to 6 transactions (most of the times, depends on the terms).

      • Kelley

        This doesn’t seem fair to people waiting behind you.

        • Hey19

          That’s assuming there were people actually waiting in line behind her.

  2. marie

    Is this replacing Cartwheel?

    • Jennifer (Hip Sidekick)

      Yes, it already has replaced it.

  3. Maggie

    So if we’re using 7+ circle offers, we have to keep track and divide the order up into two transactions? Ugh. :/

    • Jennifer (Hip Sidekick)

      Are you asking if you have 7 saved offers in your Circle account, can you only use 6 the first time and 1 the next time? If you are then the answer is no, you don’t have to do that. You can use them all at once, as that is one transaction. But if you wanted to use another set of Circle offers (if your forget something on your list), that would be the second transaction. And you could do four more after that. Does that make sense, Maggie?

  4. Patty d

    It just came out in some states

  5. Pb

    It was released in limited areas.

  6. IG

    No limit to number of offers that can be added to your list???

    • Amber (Hip Sidekick)

      Great question! I just spoke with customer service.
      “You get 50 spots and can redeem all offers on your list at the time of your transaction.”

      Hope this helps!

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