The New Target Circle is HERE And It’s Never Been Easier to Save!

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More Target

We’re sharing all the details about the new and improved Target Circle program!

a womans hand holding target circle week ads

If you don’t know what Target Circle is, you need to…especially if you’re a regular Target shopper!

Target Circle is the customer loyalty program that replaced Target’s Cartwheel program back in October of 2019, and it just got a makeover!

Target Circle is now offering THREE different membership options, all of which can help shoppers save more money with special offers and rewards!

scanning Target Wallet barcode at checkout

Even better, Circle discounts are now automatic, so you won’t need to clip them.🙌

As long as you’re logged into your account, they should apply at checkout.

You can also now clip Target Circle in-store manufacturer coupons and use them for curbside pickup! Previously, these coupons/offers were only available in-store. This makes it even easier to save and score deals with Target Circle!

a womans hand holding a target circle membership brochure

What are the 3 NEW Target Circle memberships?

1. Target Circle (Free)

This free-to-join membership allows you to earn Target Circle Rewards and access to member-exclusive sales, special bonus perks, and personalized deals that are automatically applied at checkout. You’ll be automatically enrolled in the revamped program if you’re already a Target Circle member. You will no longer get 1% back in rewards. Instead, you’ll receive even more special deals and bonuses.

2. Target Circle Card

Shoppers can apply for a Target Circle Card (formerly the Target RedCard) to score an extra 5% off every day, free two-day shipping on many items, and an extended return window. If you already have a Target RedCard, there is nothing for you to do as you’re already enrolled!

3. *NEW* Target Circle 360 (reg. $99 annually) 

This new paid membership grants shoppers unlimited free same-day delivery on orders over $35 (often in as little as an hour), free two-day shipping, and access to Shipt Marketplace which has same-day delivery from more than 100 retailers nationwide. Through May 18th, this membership is available for a discounted price of $49 (reg. $99). If you already have a separate Shipt account, look for an email communication offering you a chance to be a Target Circle 360 member.

Plus, Target plans to add more benefits and deals to these memberships over time! 🙌 For more information on these plans, visit Target Circle’s FAQ section.

Target Circle Week 2024 announcement shown on a computer

How do you sign up for the Target Circle loyalty program?

Existing Target Circle or Target RedCard account holders are already enrolled in Target Circle. You shouldn’t need to do anything to remain in the program.

If you’re not enrolled in Target Circle, you can sign up on Target.com for a free account. You can also upgrade to a Target Circle 360 membership if desired.

an endcap sign in a target store for the free tier of the new target circle program

How do you use the Target Circle loyalty program in-store and online?

The new program makes scoring deals easy! You only need to clip digital manufacturer coupons since the other Circle discounts now apply automatically.

First, include your phone number on your Target account profile. Enter your mobile number at checkout to automatically apply Target Circle deals to your cart.

If using the app, scan your Target Circle barcode under the Wallet tab on the Target App (accessible by tapping the Wallet icon in the navigation bar at the bottom of the screen).

If checking out online, sign into your Target.com account or app to apply your Target Circle Rewards and review the deals applied at checkout.

What kind of offers can you expect?

The previous program had some great offers. Discounts ranged from 5% to 50% off within all product categories, and we expect to see similar deals with the new program.

Do your previous Target Circle earnings expire?

No! Your existing Target Circle earnings are now being called Target Circle Rewards. Your previous earnings will transfer to your new Target Circle account today, April 7th. All Target Circle Rewards expire after a year if unused.

What are the new Target Circle Bonuses?

Target Circle Bonuses refer to personalized deals and offers given to Target Circle members. To apply or activate a bonus, head to your Target Circle Dashboard. You’ll see the savings and/or rewards reflected at checkout.

Plus, other changes are coming in 2024…

Target has other changes planned for this year, too! The company is working on enhancing its operations for a better customer experience and is also opening 300 new stores while revamping most existing ones.

You’ll also spot tons of new products on store shelves as the company expands Target-owned brands like Dealworthy, up&up, and Gigglespace. You’ll see more affordable everyday basics, essentials, and toys!

What do you think about Target’s new program? Let us know in the comments!


Have you seen the latest Target deals? Don’t miss these savings!


About the writer:

Kara is a writer and photographer from the Midwest. Her creative work has appeared in various publications over the past decade. With a background in finance, she loves to be money-savvy.


Join The Discussion

Comments 10

  1. acgold

    I am lucky enough to get Walmart+ from American Express. I probably would not pay for it or the new Target program. I have a Red Card. I don’t use either enough. On both I usually have to call to get the shipping waved ( for a Red Card or Walmart+). They both seem to add it automatically. I do have Amazon Prime which I use more and share with my sister.

    • Jessica (Hip Sidekick)

      Thanks for sharing about the memberships you have and use, acgold. Glad you’ve found your Prime one the most useful! ❤️

    • Julie

      Hi-how’d you get a free Walmart ? Thanks!

      • Maggie

        It’s not really free. It’s a perk that comes with the Amex Platinum Card, which has a $695 annual fee.

        • Julie

          Oh man!

  2. SLW

    The big change is the delivery for $35 purchase and access to Shipt already is available for red card circle members but now we will have yo pay for it

  3. Lora

    Not impressed. It’s just another way to get you to buy their delivery service. I actually prefer to shop in stores so I don’t need the delivery services as much from anyone anymore. Plus I don’t have to tip.

  4. queen62

    I enjoy going to the store. Paying for someone to shop for you.

  5. amber carrier

    I actually don’t like the new program with Target, you aren’t rewarded for shopping. I used to use those reward points as a way to have some extra Christmas funds to use at the end of the year. So far, I haven’t saved much on anything and received no extra perks. No extra coupons, nothing. Also, the last coupon I did have was if you spend so much, you rec’d so much off…… i ended up having to go into chat to get help, b/c it wouldn’t apply to my purchase.

    • Jessica (Hip Sidekick)

      Sorry to hear you haven’t been loving the changes with this new program update, Amber. Thanks for hopping into the comments to share more on your experience and past rewards earned. 💞 Hoping some great offers pop up for you soon!

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