Target Launching 4 NEW Exclusive Brands & Collections This Summer

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Target is at it again! 🙌🏻

Get ready for fun, new finds this summer at Target! In keeping with the exclusive brands and collections they’re launching this summer, Target is teaming up with Museum of Ice Cream to offer fun ice cream-themed apparel and accessories in summery prints, patterns, and colors. Launching in stores and online on June 3rd, the collection will offer gummy bear graphic tees, banana-patterned separates, pastel roller skates, and more!

The collection will be available at most Target stores and online beginning June 3rd and will be  available for a limited time only. The collection will range from $5.99 to $59.99, with most items under $25 each.


Even sweeter, Museum of Ice Cream will be launching seven ice cream flavors at Target starting July 8th! Look for these five new flavors at Target—Nana Banana, Cherrylicious, Chocolate Crush, Churro Churro and Vanillionaire—as well as Museum of Ice Cream’s classic flavors, Piñata and Sprinkle Pool.

Museum of Ice Cream ice cream will be available at nearly all Target stores July 8th. YUM! 😍


But wait… there’s MORE!

Target also recently announced that they’re releasing THREE exclusive new brands this summer with the next generation in mind. Introducing Heyday, Wild Fable, and Original Use.

target launching exclusive brands collections - heyday

Meet Heyday (Arriving 6/9):

Heyday is Target’s first electronics owned brand featuring fun cell phone cases, headphones, speakers, and more, all with exceptional quality at low prices (most pieces are under $20, and everything is less than $60). Watch for Heyday to arrive at stores and on Target.com on June 9th, 2018.


target launching exclusive brands collections - wild fable

Next up is Wild Fable (Arriving 8/4):

Wild Fable is for young women and these trendy apparel items and super-chic accessories and shoes are meant to mix, match, and make your own looks, all for less than $40 per piece. The entire line is designed to look and feel amazing from size 0 to 26W. Watch for Wild Fable to make its debut on August 4th, 2018, just in time for back to school shopping.


target launching exclusive brands collections - original use

Last (but not least), check out Original Use (Arriving 8/4):

The street style-inspired Original Use line gives young men the opportunity to experiment with and refine their personal style. And everything’s available in Big & Tall sizes, too. This Target-exclusive brand arrives at Target and on Target.com on August 4th, 2018 – with prices ranging from $10 to $40.

What do you think of these new brands?

Join The Discussion

Comments 4

  1. Jesse!

    Finally Target is offering an adorable clothing line that is in my dress code!

  2. Andie

    They have a scratch and sniff shirt that smells like bananas! It’s crazy!

    • Amber (Hip2Save Sidekick)

      LOLl! Too funny!

  3. Cobe vizio

    I really like the look of Wild Fable🌹

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