Target Circle Loyalty Program Launching in Select Markets

Hip2Save may earn a small commission at no extra cost to you via trusted partners and affiliate links in this post. Prices and availability are accurate as of time posted. Read our full disclosure policy here.

More News

Target shopping carts

Target fans rejoice!

Target is launching a new and completely free loyalty program called Target Circle that’s packed with personalized perks, fun surprises, and even community giving!

So far, Target Circle has only launched in the Dallas-Fort Worth area, but it’s launching in Charlotte, Denver, Indianapolis, Kansas City, and Phoenix on February 19th – and hopefully even more cities in the near future! 🙌🏻

Target Circle loyalty program screen on a laptop

Here are a few perks of Target Circle:

  • Earn 1% on EVERY trip to redeem at Target later!
  • Get personalized perks!
    • Have a birthday coming up? Watch for a fun surprise on your birthday! 🎉 Shop baby all the time? Watch for exclusive savings for your little one!
  • Help Target give back!
    • Along the way, you’ll earn votes to help direct where Target gives in the community. So you purchase items at Target and your favorite non-profit benefits, too!

Target Mobile App

Want to know how to sign up?

If you live in one of the six test markets mentioned above, you can easily sign up in one of the following ways: visiting, downloading the Target app, or via your phone number as you check out at your local Target store. Then let the fun, awesome perks begin!

Up next: How to Combat The Money Spending Black Hole at Target

Join The Discussion

Comments 20

  1. Vironika

    What on Earth..? Red card holders are not eligible to earn the additional 1% back???

    • Mrs. G

      That’s what I’m thinking? They aren’t going to give loyalty rewards to their most loyal customers- red card holders??

    • Laura

      That does not seem right. 🤷🏻‍♀️ I’m a Redcard holder too. 🤔

    • Allison M.

      Maybe it’s their way of reaching those of us (yes, me) who don’t want their red card but are still loyal customers (again, yes, me). 🤷🏻‍♀️🤷🏻‍♀️🤷🏻‍♀️

      • Laina

        Can i ask why you don’t want a red card?I am strictly curious, since if you are a loyal shopper, you are missing out on savings.

        • Melissa

          I don’t want a red card bc I use cash only. Cash only helps me spend less overall, so I’m saving more than 5%.

          • Claudia

            You can get the red debit card. It is like writing a check but you save the 5%. There is no annual fee, you just present a voided personal check when you apply for it. It withdraws the money like
            2 days later.

  2. Sara

    The Red card is already a better deal. Think of that 5% off as 5% back that is immediately applied to your purchase. Cardholders wouldn’t have to make a second trip to redeem their rewards.

    This reward program would give back $0.50 on a $50 purchase. Red cards get $2.50 off a $50 purchase. Cardholders are five times better off than the rest of us.

    • Mrs. G

      Very true. It’s just fun when the money adds up with programs like this and you get to come back later and “spend” it. 😂

  3. Emily

    Basically seems like a birthday reward to card holders! So yet another perk to thank target for!

  4. 50ShadesofLipstick

    I live in DFW, so I joined this program recently. Not every rewards program is for everyone, but this is great for those that don’t want or need a Red card. Since I have a Red card already, I’ll just keep using that for my 5% back on every purchase…except now I’ll get a free bday gift and I’ll pay it forward by giving my votes to my local children’s advocacy center here. What’s not to love? 🙂

  5. Mallory

    Target Circle(preciously Target Red) has been in DFW for quite a while now. I haven’t been too impressed. For example, my birthday reward was a coupon for 15% off one kitchen appliance, and another reward was 20% off curtains. Both were very disappointing.

    • Peaches

      Thanks for letting us know what we were “missing” with regards to the birthday reward. Now I don’t feel so envious. I’m quite happy with my 5% thank you very much!

    • Rachel

      That’s IF you even get the birthday perk.

  6. Mary

    Not available in my area yet!

  7. Momsaspaz

    I always have to remind myself that loyalty cards like this with a heavy privacy loss- data mining. Tracking every move you personally make in the store, literally. To study every purchase made and if you read the Red card fine print, they will sell any of your personal info to 3rd parties and you can’t opt out ( when last I checked). They don’t need your private health info, it’s tracked by every cream, ointment,contraceptive choice etc. The most valuable info is what is gathered on todays children as that will get the most future traction. No judgement, as I too have many of these cards. I’m just way more thoughtful these days. 🌞

  8. Jen Goodman

    It says Charlotte area and I am considered part of the Charlotte area but it’s not available to me. I guess they are only doing Charlotte proper not the outlying areas of the county.

  9. Sara

    I’m in the Kansas City area; but not in KC proper, it says it’s not available to me.

  10. Becky

    Doesn’t reward the red card holders. Makes sense.

  11. Lisa E Wiese

    I am curious if our votes we have for the non-profits expire. I cannot find the answer.

Leave a Reply

Your email address will not be published. Required fields are marked *

It's not your Grandma's coupon site!

Sign up for a Hip2Save account (it's free) to access all of the awesome features!

Forgot Password?

Don't have an account? Register

Forgot Password

Don't have an account? Register

Become a Hip2Save Insider

Don't Miss Out! Join our large community of insiders - it's totally free! Once you join, you'll be able to save & share your favorite deals, rate posts and recipes and add items to your HipList and Cookbook! What are ya waiting for?!

Already have an account? Login

Thank you for rating!

Would you also like to leave us a comment?