Meet Tru Kids Brands – The Former Toys”R”Us and Babies”R”Us!
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Toys”R”Us is making a comeback!
Toys”R”Us has officially emerged as a new company, Tru Kids Inc.! With new leadership and a fresh vision, they’re ready to deliver the magic of its iconic brands around the world. Effective January 20th, 2019, Tru Kids Inc., doing business as Tru Kids Brands, became the proud parent of Toys”R”Us, Babies”R”Us, Geoffrey, and more than 20 established consumer toy and baby brands!
Here’s what the new CEO of Tru Kids Brands has to say…
“Despite unprecedented efforts to capture the U.S. market share this past holiday season, there is still a significant gap and huge consumer demand for the trusted experience that Toys”R”Us and Babies”R”Us delivers. We have a once-in-a-lifetime opportunity to write the next chapter of Toys”R”Us by launching a newly imagined omni channel retail experience for our beloved brands here in the U.S. In addition, our strong global footprint is led by experienced and passionate operating teams that are 100% focused on growth.”
Tru Kids’ global partners are set to bring the joy of Toys”R”Us and Babies”R”Us to more customers through the opening of 70 stores this year in Asia, India, and Europe – and the development of new e-commerce platforms in several key markets. That means Toys”R”Us fans should see the iconic brand re-emerge in some form by the 2019 holiday season – if not sooner! 🙌🏻
Tru Kids is the parent of beloved brands, including Toys”R”Us, Babies”R”Us, Geoffrey the Giraffe, Journey Girls, Fastlane, True Heroes, You & Me, Imaginarium, and Just Like Home. Established in January 2019, Tru Kids is focused on growing its family of brands through innovative partnerships that deliver kid-and-parent-focused experiences that expand beyond traditional retails concepts in the physical and digital spaces.