Target is Launching 3 New Intimates and Sleepwear Brands on March 3rd (In-Store and Online)

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Auden bra line at Target

Watch out, Victoria’s Secret!

Target has once again added new brands, and we’re already in love! 😍

On March 3rd, Target is officially revealing three new intimates and sleepwear brands: Auden, Colsie, and Stars Above. The assortment will be available in-stores and on Target.com with prices ranging from $4.99 to $29.99.

And, if you thought your cups ALREADY runneth over, Target’s making it even easier to browse and to shop for the perfect items! Target’s revamped their in-store environment by displaying styles and sizes on walls, in drawers, and on tables – very similar to how Victoria’s Secret displays their intimate apparel.

Plus, shoppers will find images of models throughout Target stores and online celebrating body positivity and inclusivity.

Bras at Target

Prefer to shop online or not sure what bra size you wear? Target’s got ya covered!

Because up to 80% of women buy the wrong bra size, Target is out to help solve the problem by making online bra shopping easier. Guests will be able to easily shop online using their exclusive “Find Your Fit” tool to identify their actual bra size.


Take a peek at these new Target brands:

1. Auden

Auden panties at Target

Auden offers a selection of nearly 200 bras in more than 40 styles and more than 200 underwear options in 50 styles. This affordable, new intimates brand includes an incredible size range for just about every woman (32AA to 46G for bras and XS to 4X for underwear), all for under $22!


2. Colsie

Colsie loungewear at Target

Designed with teens and young adults in mind, Colsie offers intimates, lounge and sleepwear styles that take you from a relaxing night to running errands. Colsie includes nearly 30 affordable lounge and sleepwear styles and 20 intimates styles, offered in sizes XS to 3X.


3. Stars Above

Stars Above lounging pants at Target

Stars Above is a functional and versatile collection of super comfy lounge and sleepwear that offers more than 125 styles for women of every age, and a size range of XS to 4X. Think soft tones and muted colors, alongside impossibly soft and comfortable fabrics. Yes, please!

Which new brand are you most excited about?

(And, dear Target, if you’re listening…can you please release a Cartwheel offer or awesome sales for these new brands when they launch? Thanks in advance! 😘)


P.S. – See which Target brand items are better & cheaper than name brands!

Join The Discussion

Comments 12

  1. Angela V.

    Just when I think Target couldn’t get any better… Love!!

  2. Lauren BreadandGlitter

    I bought a bunch of auden last week in a store in my area, very pretty and reasonably priced!

  3. Jesse!

    Lol I at least need Target to bring out more 36As and 38As, my bust is extremely modest!

    • MamaofBoyz

      Same here! It’s also tough to find a smaller cup bra. 😂

  4. Steph

    SO happy! Hard to find size 32AA. Hopefully these fit and are as comfortable as they sound!

  5. BMe

    I wonder if they’ll have 32F. It’s so stinkin hard to find and if I do they’re ridiculously expensive!

    • Ashley

      I agree. Small band + Large Cup = $$$$. Already disappointed in this new line. Looks like the larger cup sizes only come in 40+ sized bands. Everyone who has a larger bust isn’t always “plus size”. I wish more companies could understand that.

      • dbld-amber

        Agreed. DD here and it hard to find a good supportive but yet sexy bra. I don’t even care if it’s lined or padded. I’ve wasted so much money on bras that didn’t work. I actually find unlined bras more comfortable of you don’t mind the pokes, lol. Don’t even get me started on bikinis lol

    • Beverly

      Me too! Best shopping is online and it’s very hard to fit a bra that way. In addition, colors and styles are very limited.

    • Asha

      I only saw options for 32DDD and 32G listed on the website

    • Rebecca

      So this brand is pricier than I’d like.. But the quality is unreal. I haven’t worn any of my other bras since I got these 3 months ago. They have something like 70 different sizes and you try on at home before you buy!

      http://www.thirdlove.com

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