These Target Brand Items Are Better AND Cheaper Than Name Brands
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Calling all Target shoppers!
If you love wandering the aisles of your Target store, we have rounded up our absolute favorite Target brands that are amazingly cheaper than name brands while being the same quality… if not better!
One thing that we love about shopping for Target brands is that there is essentially NO risk when buying them! If you’re not 100% satisfied with any Target Owned Brand item, you can return it within one year with a receipt for an exchange or a full refund – no questions asked! Plus, RedCard Debit and Credit cardholders will receive an extra 30 days to return nearly all items purchased with their RedCard at Target and Target.com. Sweet! 🙌🏻
BUT, are you wondering if these Target-owned brands are any cheaper or just as good as the name brands?! Wonder no more! From Smartly to Good & Gather and Up & Up, we love these affordable and high-quality options that you won’t find anywhere else but Target!
Here are 10 specific Target brand items that we love!
You save: $1.60 / bag
Target’s Good & Gather Organic Chocolate Chunks are the perfect buy for anyone wanting delicious, chocolatey morsels without the extra mystery ingredients. They’re also super affordable, coming in at only $3.39–that’s more than $1 cheaper than competing brands.
My Hip sidekick, Sara, loves to use the Good & Gather chocolate chunks when she bakes! Here’s what she says about them:
“I love Target’s Good & Gather line for a few staples! I always buy their chocolate chunks for whenever I make waffles for the kids. They’re inexpensive and the cleanest ingredients I have found compared to many other brands.”
You save: $2.30 / bag
Target has a TON of Good & Gather granola flavors and even some grain-free varieties! And they’re just as crunchy & satisfying as their pricier, name-brand counterparts. From indulgent s’mores to blueberry flax, you could enjoy these with a smoothie bowl in the morning or as a sweet ice cream topping.🍦
Check out what this Target reviewer said about the Good & Gather double chocolate chunk granola:
“I’ve tried a couple different kinds of granola (chocolate especially) and have not found one that had a real chocolate taste to them until I discovered this kind. Not a chance I’m ever going back to anything else now. Amazing granola & also super cheap for only $3 when on sale!”
You save: $1 / bag
While we found Target’s Good & Gather Organic Tortilla Chips to be even better than the popular Tostitos brand, the price comparison between the two is even better too. 🙌🏻 Target’s chips come in at about 25% cheaper than other popular brands!
Check out this review from a Target.com customer:
“I am not a tortilla or corn chip lover but WOW! I was looking for something healthier than regular chips and I figured I could ‘settle’ for this if I got some salsa from my local Mexican restaurant. But none needed, these chips are so good! I eat them plain and love them.”
Good & Gather Onion Powder – $1.19
Mccormick Onion Powder – $3.49
You save: $2.30 (and maybe even more!) / jar
Spices can get pricey, especially if you’re in the market for less-common blends. Not only are Target’s Good & Gather spices reasonably priced, but they also have a great selection! They carry harder-to-find mixes like garam masala, za’atar seasoning, and herbes de Provence. And even better, many of their spices are organic. 🙌
I’m actually a fan myself and get spices almost exclusively at Target!
If I shop anywhere else in my area, I’ll likely be paying at least double what I’m paying for Good & Gather spices, and the quality is exactly the same in my experience. I actually go out of my way to get these blends! And as someone who loves experimenting in the kitchen, I so appreciate that they have such a great variety. I don’t have to pay an arm and a leg to get the spices I need for my dishes.
Hip Tip: If you find your spices caking a lot, try pouring what you need into a prep container and then adding that into your meals. If you add the seasonings directly from their container, the steam from whatever you’re cookin’ will float up into the jar and make your spices hard & cakey.
Up & Up Diapers – $4.59 – $29.99
Pampers Baby Dry Diapers – $8.99 – $39.99
You save: $4.40 – $10.00 / pack
Not only are they the most affordable, quality option, but they also come in the largest quantity boxes so you know they’ll last you longer than the average box. They’re also a favorite among Hip2Save readers!
You save: $2.04 / bottle
Hand soaps are a bathroom essential, but they can definitely be on the spendier side. Luckily, Target brand hand soaps are an absolute steal–and they smell amazing!
My Hip sidekick, Amber, always picks up Target’s Smartly hand soaps! Here’s what she says about them:
“These soaps smell amazing and last and work super well for their price. They are not always in stock at my location, so I like to grab a few when I see them. My favorite is Citrus Grove.” – Amber
Up & Up Baby Wipes – $1.39 – $18.99
Waterwipes Unscented Baby Wipes – $3.99 – $42.99
You save: $2.60 – $24 / container
Whether you need baby wipes in bulk or just a small package to throw in your bag when you’re on the go, Target has you covered with the Up & Up baby wipes. And even better, they’re fragrance-free and about half the price of other unscented wipes! That’s a HUGE savings if you use baby wipes on the regular.
Here’s what one reviewer had to say about the Up & Up wipes:
“I was looking for a simple wipe that wasn’t so expensive. When I stumbled across this I thought I would give it a try. It was so worth it! It is inexpensive, and you get so many wipes for your buck! They work great and aren’t overly ‘wet’ so your little one doesn’t feel too soaked after using them. Plus no fragrance at all!”
At Target, you can score their Up & Up sandwich bags and other disposable plastic baggies for a few dollars less without compromising on quality. Compared to the popular Ziploc brand, we love these cheaper options by Up & Up that make lunches, daily organizing, and clean-up more budget-friendly.
Check out this review from a Target customer:
“I have these set up on a monthly subscription. They work just as well as the name brand for less $$. I love that they come in such a big box as we go through several sandwich bags a day with our family of 5. The zipper stays closed, they do not leak, and they hold up well!”
Room Essentials Microfiber Sheet Set – $9.50 – $22.00
Bare Home Solid Microfiber Sheet Set – $26.99 – $54.99
You save: $17.49 – $32.99 / set
Target actually has an awesome, highly-reviewed line of microfiber sheet sets that come in all sorts of fun colors and patterns! They’re definitely budget-friendly and just as comfy as the spendier sheet sets.
Here’s what one Target shopper said about their set:
“Second time buying these sheets and as usual not disappointed. These sheets are super soft and clean looking. Not only are they a great price but the quality is on point. I have spent five times more on sheets and these by far surpass the more expensive brands. Simple, clean, affordable. ￼￼￼￼love them.”
Good & Gather 32 oz Pure Maple Syrup – $14.69
You save: $0.27 / oz
Good-quality pure maple syrup is one of those “splurge” items that we think is totally worth it. It’s worlds away from the maple-flavored corn syrup blends that are usually a lot cheaper at the expense of quality. And while Target’s Good & Gather 12 oz maple syrup is still a steal compared to other brands, you’ll score the most savings if you buy the bulk 32 oz container.
Our team member, Sara, sticks to buying the Good & Gather pure maple syrup! Here’s what she loves about it:
“My entire family loves this syrup! I always know if we need a staple item, I can depend on Good & Gather for quality products and syrup is one of those staples I always scoop up when I’m at Target. It’s a great-tasting syrup with nothing added and the best price – even compared to ALDI which I love!” – Sara