Target Recalls 495,000 Bullseye’s Playground Wooden Toy Vehicles Due to Choking Hazard

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Bullseye's Playground wooden vehicles recalled at Target

Heads up, Target shoppers!

Did you purchase any Bullseye’s Playground wooden toy vehicles in a Target store or last fall (2018)? If so, check your stash! Target is recalling almost 495,000 of these wooden toy vehicles since the wheels on the vehicles can detach, posing a choking hazard to children.

These vehicles were sold at Target stores nationwide and online at from October 2018 through November 2018 for $1 per individual vehicle and $8 for the 8-pack. The vehicles include a caboose, Santa in a sleigh, ice cream/food truck, train, police car, fire truck, taxi, and digger.

Digger wooden car at Target

The item #, DPCI #, and UPC can all be found on a white sticker on the bottom of each vehicle, as seen above.

Item numbers included in the recall include:

Caboose (Item #: 89304)

  • DPCI #: 234-18-0100
  • UPC: 765940893043

Santa in Sleigh (Item #: 89297)

  • DPCI #: 234-18-0100
  • UPC: 765940892978

Ice Cream Truck/Food Truck (Item #: 89298)

  • DPCI #: 234-18-0100
  • UPC: 765940892985

Train (Item #: 89301)

  • DPCI #: 234-18-0100
  • UPC: 765940893012

Police Car (Item #: 89303)

  • DPCI #: 234-18-0100
  • UPC: 765940893036

Firetruck (Item #: 89302)

  • DPCI #: 234-18-0100
  • UPC: 765940893029

Taxi (Item #: 89300)

  • DPCI #: 234-18-0100
  • UPC: 765940893005

Digger (Item #: 89299)

  • DPCI #: 234-18-0100
  • UPC: 765940892992

Toy Vehicles 8-Pack Assortment (Item #: NA)

  • DPCI #: 234-20-0189
  • UPC: 765940893159

If you have any of the above Bullseye’s Playground wooden vehicles, be sure to take the recalled toys away from children immediately and return them to any Target Store for a full refund.

For more information about this important recall, please visit the U.S. Consumer Product Safety Commission website or contact Target directly at 800-440-0680 from 7 am to 8 pm CT daily. You can also find details on or the “Product Recalls” tab on Target’s Facebook page.

Did you see these other recalls?

Join The Discussion

Comments 4

  1. Mallory Scarborough

    Are the ones from 2017 included in the recall? We have some from Target that look identical to this.

  2. Pinkrazrbrd3

    Got five of those threw them away

  3. Ralph Eachus

    I wonder if the Dinosaur Train is part of this even though its not pictured

  4. Kristie

    The wheels break off really easily. We had 4 that were in stockings and I think we’ve already thrown them away because they broke quickly.

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