New Coke from 1985 is Coming Back (+ How to Score One on May 23rd!)
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Flashback to 1985!
Coca-Cola is bringing back a limited number of New Coke cans in honor of the upcoming third season of Stranger Things, which airs on Netflix on July 4th, in which the product is featured.
The third season of Stranger Things takes place during the summer of 1985, which is when Coca-Cola first launched the new recipe for the flagship beverage. However, New Coke was a flop and was pulled off shelves shortly after it launched. But now they’re bringing it back for a limited time.
Starting at 5PM ET on May 23rd, fans will be able to purchase 12-ounce cans of New Coke online, made from the same recipe that sparked the 1985 revolt, as part of a bundle when they buy at least two limited-edition Stranger Things Coca-Cola or Coke Zero Sugar 8-ounce glass bottles.
Also, free cans of New Coke will be available for a limited time in an upside-down Stranger Things inspired vending machine in select cities, starting May 23rd in New York. Plus, people who buy a ticket or gift at the World of Coca-Cola in Atlanta on select days during the week of June 3rd will have a chance to score New Coke cans as a gift.
Rumor has it that Coca-Cola has produced under 500,000 of these New Coke 12-ounce cans, so if you’re curious how it tastes, you’ll want to set your alarms and act fast on May 23rd!