Think Everything’s a Dollar at Dollar Tree? Possibly Not Anymore…
You may need to bring more than just a buck the next time you head to Dollar Tree!
Dollar Tree recently announced they’re introducing Dollar Tree Plus! multi-price point products into select test stores to provide consumers with more choices and variety. Dollar Tree is currently in the process of expanding this test to more than 100 urban, suburban, and rural Dollar Tree store locations across the country.
During this test, Dollar Tree plans to measure and assess the initial results to determine if multiple price points are desirable for its customers. 😟
Will Dollar Tree raise the prices of existing merchandise?
Nope! According to this press release, as Dollar Tree tests lifting the restriction on the $1 price point, it is not raising retail on its current assortment of items priced at $1. Phew!