The World’s First 3-Story Candy Store is Coming to New Jersey | Over 10,000 Candy Choices
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Get ready for sugar overload!
It’Sugar recently announced plans to open its largest location ever at American Dream, an East Rutherford, NJ mega-mall set to open in October of 2019. With more than 100 locations across the U.S., It’Sugar is the nation’s largest specialty candy retailer.
According to the company, It’Sugar is planning a “completely unique concept” covering three levels and 22,000 square feet of retail space, making this the world’s largest non-manufacturer candy store. A 60-ft. replica of the Statue of Liberty, made entirely from candy, will greet customers at the location’s mall entrance.
More than 10,000 types of candy will be sold at the new It’Sugar, featuring departments dedicated to Sour Patch Kids, Oreo, Nerds, Reese’s, Peeps, Pez, Starburst, and more.
“We’ve all heard the expression ‘like a kid in a candy store’ – but this larger-than-life candy experience will exceed all expectations for those who are young and young at heart,” said Don Ghermezian, CEO, American Dream. “This entirely new concept will be a must-see, must-visit and must-taste for all looking to satisfy their sweet tooth.”
The new It’Sugar will be located inside the entertainment atrium at American Dream, near the DreamWorks Water Park entrance, Nickelodeon Universe Theme Park, and the property’s full-size ice rink.
“This concept has been a dream of mine for over 25 years and our It’Sugar team is thrilled to partner with American Dream to finally make it a reality,” said Jeff Rubin, founder and CEO, It’Sugar. There is nowhere else like American Dream and we look forward to immersing the property’s millions of guests into the world of It’Sugar.”