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Kids Can Visit with Santa Online & Become a Virtual Toy-Tester Inside the New KidHQ

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Santa inside KidHQ

Now your child can visit the Walmart Toy Lab in a fun, new virtual playspace!

The interactive entertainment company eko has partnered with BuzzFeed to develop a new online play experience for children called KidHQ. This interactive video experience welcomes children to a multi-floor digital headquarters with areas dedicated to Walmart and Mattel, with more branded “floors” to be announced.


KidHQ Funovator Screen

At KidHQ, kids can explore the different floors and become an “expert tester” in Walmart’s Toy Lab, immerse themselves in Barbie’s fabulous Dream Floor, or experience an online meet-and-greet with Santa himself (in English or en Español). At the end of their visit, kids can share their “Toy Report,” which is a wish list designed to help parents discover what their kids really want for the holidays.

Walmart’s Hottest Toys of 2019 were all chosen by kid toy-testers. Find out which toys made the list!

There’s also a special “Grown Up Only” floor, where parents can access their child’s Toy Report to purchase the items directly from Walmart. Eko is planning to expand its virtual playspace and is currently exploring the possibility of adding other toy manufacturers, children’s entertainment programmers, and food marketers in the future.


Barbie sitting at office desk

“KidHQ is filling a gap left behind by shuttered toy stores and old-school catalogs, and in the process is reinventing how brands connect with people,” said Ivy Sheibar, CBO of eko. “I have young children and know first hand that kids have grown accustomed to interacting and playing with technology. KidHQ fulfills these expectations by inviting kids to choose what happens next throughout the experience rather than passively consuming content. At eko, we believe it’s the future for entertainment and brands alike.”


Walmart Toy Lab inside KidHQ

Here’s what Hip2Save team member, Jami had to say about her family’s experience with KidHQ:

What my family enjoyed most about this site is the ability to really see what was in the packaged product.  It also gave us a sense of whether or not an item we were interested in was worth the cost for our family. Of course my daughter also really enjoyed getting to check out all the new items too!

Although KidHQ is a form of advertising, it can also be a fun and engaging experience for kids who want to “test” out some new toys. Want to give it a try? KidHQ is accessible from a phone, tablet, or computer. Simply head on over to KidHQ.com and select a “job title” to get started! Kids can explore the playspace as a Play Pioneer, a Funfluencer, or an Awesomeness Agent.


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Join The Discussion

Comments 20

  1. Mykena Cantrell

    Why cant we play on kidhq.Com on aplaystation 4

    • tobyn

      look at the bootum of the comments

  2. Emma rodgers

    Can I have a Harry Potter toy training wand for free?

  3. Paisley

    Why are we not able to play kidhq

  4. Skykyn

    Lol see if you are so sweet to think of something to do 😉😘😘😉😘😉😉😊 w you can come over and play it by ear

    • Riley.Tapp

      i what for Christmas is a lol doll and dolls and a real puppy

      • Lorenzo.Tapp

        Ipad and phone and a real puppy and Star Wars toys and Pokemon and becagon
        and dog lead and food and treats

      • Niko.buckingham

        iPhone 10

  5. montana

    Daer Santa

    Banana Blast
    Bey Bland Battle set

  6. kate

    Dear Santa
    lol doll
    lol camper
    my little rescuers

  7. Kathleen Joy

    Dear Santa Lol Doll The Big One New T-Shirt And Harry Potter Toy And New Bags And New Hat Thats All And Why Cant We Play Kidhq?

  8. Dania

    Can a have a barbe house and barbes and one barbe boy pls 💋❤

  9. anternisha kingsby

    Dear santa may i have ,a hover board a iphone 11 a medeume the siri barbie doll house and a iphone 11, for my sister and brother one lil and, one medeume and a, moder sikel 3 and 1 airpods and a , finne pack and 3 phone cases and one thats guccie for me, and one thats pinke and, one that has blue, dark blue and 3 guccie shoes 3 and 3 more guccie sharts 2 thats pinke ,sparkle and one thats ,light blue and the pants the same, way and one more iphone 11 and a guccie cace , thanks santa.

  10. raynita

    hi I’m a girl I like girl toys and slime my name is Raynita

  11. Muneef

    Dear Santa Fitbit watch

  12. tobyn

    can some body make a link to the walmart toy lab ples.

      • ross

        thank you?????

  13. ross

    this game look’s cool but how do you get to it and play it

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