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Coca-Cola is Discontinuing Their Iconic Tab Soda by the End of 2020

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Tab Soda

Coca-Cola says “Bye Felicia” to its first Diet Soda! ๐Ÿ‘‹

2020 just got worse for Tab cola drinkers! ๐Ÿ˜ญย  On October 16th, the Coca-Cola Company announced that it will be discontinuing Tab Soda by the end of the year as well as their Zico Coconut Water.

This news follows an announcement made by the company in September that they would be cutting over half of their 500 brands.

If this is your go-to brand of soda, you may want to hit the store and stock up while you still can!

Tab Soda

Tab first hit the market back in 1963 as the soda giant’s first-ever diet cola, helping people “keep tabs” on their weight. It had its heyday during the ’60s and ’70s but its popularity dwindled with the introduction of Diet Coke in 1982.

Coca-Cola continued to produce Tab in lesser quantities over the years and the soda has retained a cult following in the United States.


This Starbucks copycat recipe could become your new favorite drink!

Join The Discussion

Comments 24

  1. Jervine87

    Iโ€™ve never heard of this before

    • Amber

      Never heard of it either lol. No wonder why sales dwindled.

    • GC

      Hello, McFly! There’s a great line about Tab in Back to the Future.

  2. Julie

    You both must be on the younger side if you donโ€™t know what it is. Tab was one of the first really popular diet sodas and I barely recall flashy commercials about it when I was really young, like early 70โ€™s. I honestly know two people in my entire life that drank it, but like they said, it had a cult type of following.๐Ÿ˜€

    • Gigi

      I drank it as a teenager. I thought they stopped making it decades ago.

  3. Jen

    I didn’t know it was still around!!

    • AshleyS

      My thoughts exactly. I thought it was an old soda only seen in 80s movies now. My husband said, โ€œOh ya, we have that stuff at my work.โ€ Iโ€™m shocked it still exists!

    • Kim C

      I’m with you. I thought it was discontinued years ago. I haven’t seen in stores in years.

  4. Lindsay C

    My mom loves and still drinks this! We haven’t been able to find it since COVID….she will be sooo sad

    • Irene (Hip Sidekick)

      Maybe Coke will come up with a new version?? Thanks Lindsay.

  5. Deb E

    My fav soda from the 70s. I gave up soda decades ago and my bones are better for it!

    • Irene (Hip Sidekick)

      It was a huge favorite. Glad you got better Deb E!

  6. Lunafalls

    It was already nearly impossible to find in stores, so no wonder they weren’t selling much of it. Too bad. It had its own unique taste. Not better or worse than Diet Coke; just different. One less choice now for those who prefer zero-calorie soda.

  7. Amy

    My dad used to buy us Tab soda in glass bottles and put salted peanuts in it for us… sounds horrible but we thought it was a treat.

    • Stacy F (Hip2Save Sidekick)

      Aw, love memories like those!

  8. joni

    havent seen any in years didnt think it was around since 80’s

  9. Hilary

    This conversation definitely shows the different generation demographics on Hip2Save. Lol! ๐Ÿ˜‰ #genx #allthetab

  10. Peaches

    I remember Tab from my childhood…in the 60’s. My sister loved it but I always thought it tasted soapy.

  11. Tod

    I hope Fresca is not next in their line of product reductions!

  12. kylerboys

    My mom and drank it endlessly in the 80s. My mom would always hide it from us. ๐Ÿคฃ

  13. Sharon

    I remember my mom drinking this in the 70’s. She was on Weight Watchers and this was a “treat” for her. Us kids thought it was icky. Lol.

  14. Linda

    I remember Tab. My friends mother still drinks it. I will tell her so she can stock up!

  15. cidadams

    My sister’s favorite soft drink. When I heard about it being discontinued I sent her a sympathy card. ๐Ÿ˜

  16. Evie

    My mom drank this in the 60s and 70s. I remember they discontinued it for decades because the sweetener used was saccharin! Heaven forbid, there are 20 or 30 chemicals in soda just as bad. She was very unhappy when it was discontinued. She probably switched to diet Pepsi. One spree the same as another to me!

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