Ear Piercing by a Registered Nurse Now Available at Select Target Stores

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girl getting ears pierced by masked nurseSelect Target stores are now offering ear piercing!

Target is now offering ear piercing performed by registered nurses at select stores in the midwest. To offer this new service, the retailer is partnering with Rowan, a company known for its earring subscription boxes and in-home concierge ear piercings performed by licensed nurses.

Rowan’s nurses are specially trained to provide a safe, stress-free, and celebratory environment for both children and adults, and they are experts in the use of PPE and sterile piercing practices.


girl getting ears pierced by masked nurse

Prices start at $55 for ear piercing, a cost that includes skin and ear assessment by a registered nurse, stainless steel starter studs made from medical grade materials, extensive care instructions, cleansing materials, and access to a Nurse Helpline for aftercare questions and long-term follow-up care.

For an additional charge, you can upgrade to 14k gold and certified diamond earring options.


masked nurses at Target

Rowan nurses are now taking piercing appointments at over 50 Target locations in Iowa, Michigan, Minnesota, Missouri, and Nebraska. In-store ear piercing is available for all ages, although infants are required to have one DTaP vaccine prior to getting their ears pierced.

For minors under 18, a parent or guardian is required. To book an appointment, head on over here and search for a participating Target near you!


Now is a great time to shop for jewelry – check out the latest deals right here!

Join The Discussion

Comments 31

  1. Hunterwoody

    Wow what a wonderful option!

  2. cristinimartini

    We did this in October with my 7 year old. Great experience!! They even had an option near us to come to your own home and do it! I opted for the store since I have too many kids and pets and didn’t want distractions.

    • Amber (Hip Sidekick)

      How cool! Thanks for letting us know what a great experience it was!

  3. MrsG

    What a great idea!!

  4. meghansummey

    You can buy a kit on amazon for $10 and DIY! I did this for my 6 year-old daughter.

    • Kris

      Please be careful of this option. For several reasons, two mostly being; 1. Making sure the piercings are leveled correctly. Its so easy for a child to move last second. (I work with kids, it happens all the time!) 2. Although some people think they know what a sterile environment is, they really don’t. This puts your child at risk for infection.

      • PeachPie

        Kris why would she think she wouldn’t be careful with her daughter?

        • rocme2

          Because complete internet strangers have her daughter’s interests at heart better than herself (yes, that’s sarcasm).

      • xoxos

        Even pros mess up the ‘leveling’.

    • Mere

      Let’s leave this to the professionals.

      • PeachPie

        Let’s leave people to make their own decisions with THEIR lives!!

      • xoxos

        I got my ears pierced at 17 years old by “the professionals”, and they didn’t align one of my ears correctly at all. Idk how they could’ve jacked that up seeing as I sat perfectly still, but it happens, even to your so called professionals.

        • huertac1

          Same! Got both sides of my lip pierced by pros when I was way younger and they were totally uneven 🤦🏽‍♀️

        • Debby

          I agree! All of my piercings done by “ professionals” are not done correctly! People can say whatever they want… not everyone is a “hero” “respectable “ or “trustworthy “. 100% fact! Sheep will be bleeting no matter where they are led…. Make your own decisions… the “professionals” are not correct.

          • Hter

            Hip2Save, what is this QAnon garbage? Where are the moderators? This completely off topic and offensive to healthcare workers in a pandemic.

            Thanks for the slap in the face “Debby.” Signed, an ICU RN with an overfull, understaffed COVID unit.

            • rocme2

              😂 what? Pretty sure we’re talking about ear piercing professionals, not nurses in general. My “pro” ear piercers also misaligned my holes as a 12 year old, and as a result, I can’t wear certain styles 28 years later. Anyway, I doubt nurses are any more immune to making mistakes leveling as any other experienced piercer.

    • Oshea

      Nice. I had my ears pierced as a child with a sterilized safety pin. Ice to numb & broom straw as starter earrings.

  5. melaZ

    I took my daughters to get theirs pierced at a tattoo shop recently. My oldest was getting her second lobe piercing and my youngest 9 was getting her first piercing. The oldest went first then my youngest went. She got her first pierced but refused the second ear. The piercer was awesome and made sure she knew it was okay to say no. Instead of being mad she only went through with one I really loved the lesson that she learned. It’s her body and her choice to say yes or no. So with that said if you really want your child to have both ears pierced it might be best to make sure there are two piercers available lol.

    • Jen

      I totally love the fact that your youngest currently has only 1 ear pierced 🤣

      • franny5

        My sister was like that after she got 1 ear pierced and refused to get the other one done!

    • Ashley C

      Okay, I really love this story too! That’s a valuable lesson for sure.

  6. Carol

    Okay, but one of the promotions pictures you posted shows the “nurse” making physical contact with the client using an ungloved hand. Not very convincing on the PPE front.

    • K

      It really isn’t necessary to wear gloves when handling intact skin that is outside of the procedure area. Hand washing alone should enough to protect the nurse and patient as she touches the upper ear to help position.

  7. Suzmorea

    I truly hope that this RN position at Target is being utilized for others reasons such as RN on duty for employees, immediate medical attention while waiting for EMS during an emergency to operate AED for example and/or start CPR, etc.

    • rocme2

      They work for Rowan, not Target, and they’re only there for limited times during the week.

  8. E

    If this isn’t available in your area, check out a tattoo parlor over Claire’s and the like. They are very good and don’t use a piercing gun!

  9. Brittany

    Check your pediatrician’s office too. Ours offers it-though I haven’t used them yet and won’t until my daughter is old enough to voice if she wants her ears pierced. But anyway, it may be another option anyone with kids that want piercings.

  10. siena95

    I pierced my 11 yr old daughter’s ears in May with a home kit from Walmart . Only $16. Inverness is the company and Lynne, their cust. Service rep was very helpful. I highly recommend

  11. cassie-2

    Lol. I’m a registered nurse. I know nothing about piercing ears. This is nothing but a sales gimmick. I’d have to be trained like anyone else before doing this.

    • rocme2

      I’ve always wondered this about pediatricians that offer ear piercing. How much time could they have possibly spent training for this, and how many times a year could do they actually do it?

      • lisabestboyer

        We did the ear piercing at the pediatrician office and my daughter’s holes were uneven. I’ve always regretted it. They had no training. I thought since it was the Pediatrican they would be good with the kids… sigh

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