10 Black Owned Makeup & Skin Care Products Under $20!

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More Beauty

In addition to black owned skincare, check out these incredible black owned makeup brands!

black girl sunscreen spf 30

Looking for some new beauty recommendations?

We love a good beauty recommendation as much as the next person! February is Black History Month, so we’re highlighting ten black-owned beauty products – all highly rated and under $20!

Even better, if you head to Target, you can currently buy 1 get 1 25% off select Black-owned brands, including a few options listed below!

If you’re looking to try some new recommendations and products while supporting black-owned brands, you’re in the right place. From skincare to makeup, these black owned makeup brands are worth checking out and are available at Target, Sephora, and Ulta!

Check out these 10 black owned makeup under $20:

1. Level up your soft glam with The Nubian Earth Eyeshadow Palette.

Juvia's Place The Nubian Earth Eyeshadow Palette

With this Juvia’s Place eyeshadow palette, you’ll be looking and feeling like royalty. Each color is “universally flattering” for all skin tones and perfect for both natural and glamorous makeup looks!

2. For an extra pop of color in your routine, try a Colorfix Eye, Cheek & Lip Cream Pigment.

colorfix pigments and gloss

Arguably the most popular item from Danessa Myricks Beauty, these Colorfix Pigments can be used as eyeshadows, blush, and lip cream! There are thirty colors to choose from, including matte, shiny, and metallic options. It’s waterproof and is a 2020 Allure’s Best of Beauty Award Winner.

3. Looking for a long-lasting yet hydrating lip liner? Try the Speak Love Lip Liner Pencil!

speak love lip liner

There’s nothing worse than wanting a matte lip product that is too dry. This LYS Beauty lip liner offers everything you’d want in a lip pencil: longevity, hydration, vegan, and a matte finish!

4. Mented Cosmetics Semi-Matte Lipstick has over 1,000 positive reviews!

Mented Cosmetics Semi-Matte Lipstick

This wildly popular US-made lipstick from Mented Cosmetics contains castor oil and is vanilla-scented, so it moisturizes while smelling amazing! Currently available in nine colors, reviewers rave about how it still delivers a matte look without drying your lips out. We think this would pair perfectly with LYS Beauty’s Speak Love Lip Liner Pencil that’s mentioned above!

5. Looking for natural coverage? Try The Lip Bar Just a Tint 3-in-1 Tinted Skin Conditioner.

tlb skin conditioner

TLB’s Skin Conditioner is a light coverage foundation that contains hyaluronic acid and SPF 11. While it provides sheer coverage, it is buildable and can be worn alone or as a base for an additional foundation or powder.

6. Tired of white-casted sunscreens? The Black Girl Sunscreen Broad Spectrum is a must!

Black Girl Sunscreen Broad Spectrum

The Black Girl Sunscreen Broad Spectrum has over 1,500 reviews on Target, and we totally understand why! This sunscreen was created specifically to cater to women of color who have a difficult time blending and using typical sunscreen. It dries completely clear without white-cast, and there’s even a version for kiddos!

7. Sweet Potato Pie Extra Creamy Leave-In Conditioner offers unbeatable hydration. 

DONNA'S RECIPE Sweet Potato Pie Extra Creamy Leave-In Conditioner

Created by the beloved Tabitha Brown, Donna’s Recipe is all about nourishing and leveling up curly hair care. This leave-in conditioner helps defrizz and moisturize your curls and also uses sustainable packaging!

8. When it comes to stick foundations, BLK/OPL‘s option is top-notch quality.

true color stick foundations

This stick foundation by BLK/OPL is perfect for covering up any stubborn blemishes and dark circles. It works on all skin types and is made with hypoallergenic ingredients; even those with the most sensitive skin will love this product.

9. Level up your shower routine with this Nude Sugar Shower Gel.

nude sugar shower gel

A decent shower gel can be difficult to find, but this Nude Sugar option exceeds all expectations! Although it’s gently scented, it’s non-stripping yet moisturizing to the skin. It’s also free of parabens, carcinogens, animal products, and harsh surfactants!

10. Ditch your loofah and washcloth by replacing them with a Luv Scrub Mesh Body Exfoliator!

luv scrub exfoliators

Luv Scrub Mesh Body Exfoliator – Naked Sunset
Only $18!

*Note that you can score this same Luv Scrub Mesh Body Exfoliator for as low as $15.30 shipped from Luvscrub.com when you use code nomoreloofah at checkout.

The Mesh Body Exfoliator is incredibly innovative. Lasting up to 18 months, it targets ingrown hairs, body acne, dead skin, and other skin concerns. It’s gentle with the skin while remaining incredibly effective. Time to throw away your washcloths and loofahs because this exfoliator is everything you’ll need! 🤩

Cheap vs. Expensive Makeup – which is better?!

About the writer:

Kaitlyn has a Bachelor's Degree from St. John's University with 2 years of writing experience for LinkedIn, Celeb Magazine, and other various publications.

Join The Discussion

Comments 22

  1. Danette

    Love this post. I hadn’t heard of some of these brands.

    • Jessica (Hip Sidekick)

      So happy you enjoyed this post, Danette! Happy shopping at some new-to-you brands! πŸ€—πŸ’ž

  2. Monica


    • Jessica (Hip Sidekick)

      You’re welcome, Monica! πŸ’ž

  3. Cece Smith

    Thanks for posting! I will check out some of these brands.

    • Jessica (Hip Sidekick)

      YAY! You’re so welcome, Cece! πŸ€—πŸ’–

  4. rn404

    thank you…I’m African-American and have been following you for quite a few yeears.
    So very happy to see a post like this

    • Collin (Mrs. Hip)

      You’re SO very welcome! ❀️ Thank YOU for being a longtime follower! It sure means a lot! πŸ’•πŸ₯°

  5. MBarnes

    Love this…Thank you!! πŸ™‚

    • Collin (Mrs. Hip)

      You’re very welcome! Glad you’re loving this list! πŸ€—

  6. Elaine

    I use the Black Girl Sunscreen for my face. I have sensitive skin and it has never caused problems. I’m prone to acne and it doesn’t make me break out.
    Effectiveness is midrange. I burn easily and quickly. I’ve never burned with it but I have had more freckles show up meaning some sun damage did occur. This is not uncommon for me so I’d still say it is a good sunscreen.

    • Amber (Hip Sidekick)

      Thanks for letting us know how well that sunscreen has been working on your skin, Elaine! Glad you’ve been pleased with it overall. ❀️

  7. TMP

    Love to see this! Thanks for posting these brands!

    • Amber (Hip Sidekick)

      You’re most welcome! πŸ’•

  8. Jes D

    Love The Lip Bars lipgloss and matte lipstick it’s not drying and all her products are vegan. The Black Girl Sunscreen is my go to because everything else I’ve tried leaves a white cast on my skin tone. Thanks for an informative post! I didn’t know about some of the other stuff.

    • Amber (Hip Sidekick)

      You’re welcome, Jes D! πŸ€— Thanks a bunch for your review on that lipgloss, lipstick and sunscreen! Much appreciated! πŸ’•πŸ™Œ

  9. AmyLou

    Excited to try the LuvScrub. I went to their actual website to purchase mine. They offer free shipping in the USA. I’m not sure if it still works, but I used coupon code nomoreloofah and snagged an additional 15 % off.

    • Amber (Hip Sidekick)

      SWEET! Thanks for the heads up on the deal you found for that one! πŸ’•πŸ™Œ

  10. Tawana

    I love black girl sunscreens. I use it everyday. Thank you for the post. I learn some new brands to try.

    • Amber (Hip Sidekick)

      You’re welcome, Tawana! πŸ’•

  11. ElleMcGhee

    Thanks for this spotlight post – love it – keep ’em coming! πŸ™‚

    I definitely use Black Girl Sunscreen and I’ve tried The Lip Bar and Mented products before too. But this brought some new players into the ring for me to try and I’ll have to give them a go.

    • Amber (Hip Sidekick)

      You bet! Thanks for the feedback, ElleMcGhee! Happy you’re loving the post! πŸ™Œβ€οΈ Hoping you love the other items you’ll be trying! πŸ’•πŸ€ž

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