Try These 12 Black-Owned Makeup Brands & Top Beauty Products Under $20!

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Check out these incredible Black owned makeup and skincare brands! Plus, we’re sharing some of the best beauty products these companies have to offer!

LYS Beauty Satin Matte Blush with recyclable packaging

Looking for some new beauty recommendations?

February is Black History Month, so we’re highlighting ten Black-owned makeup brands and skin care companies. Plus, we’re sharing some of their best beauty products, all of which are highly rated and under $20!

Want to support Black-owned brands, but not sure which companies to try? You’re in the right place. From skincare to makeup, these Black owned makeup and skincare brands are worth checking out and they are widely available at stores like Target, Sephora, and Ulta! Plus, many of these Black owned beauty brands offer cruelty free and clean products!

Hip Tip: Shopping at Target? Through February 14th, Target Circle Members can score a $5 Target Gift Card with a $25 beauty purchase.


Try these 12 Black-owned beauty brands in 2024:


1. Level up your soft glam look with an eye palette made by Juvia’s Place.

Juvia's Place The Nubian Earth Eyeshadow Palette

Created by Chichi Eburu, Juvia’s Place aims to serve customers of all genders and skin tones. Give them a try if you want rich colors that won’t make your skin tone look muted.

With this Juvia’s Place eyeshadow palette, you’ll be looking and feeling like royalty. Each color is “universally flattering” for all skin tones and perfect for both natural and glamorous makeup looks!


2. Find some long lasting cosmetics at Danessa Myricks Beauty.

colorfix pigments and gloss

Danessa Myricks Beauty celebrates diversity, individuality, and unconventional beauty. This Black owned makeup brand’s most popular item is arguably these Colorfix Pigments that can be used as eyeshadows, blush, and lip cream! There are over thirty colors to choose from, including matte, shiny, and metallic options. This waterproof beauty product can last up to 24 hours and was a 2020 Allure’s Best of Beauty Award Winner!


3. LYS Beauty is one of the top-rated Black owned makeup brands and their clean cosmetics are 100% vegan.

Hand holding up LYS Beauty Satin Matte Cream Blush

Tisha Thompson, the founder of LYS Beauty, wants clean makeup to be available to all. Her company is one of the top-rated Black owned beauty brands that offers cosmetics that are not only inclusive but also cruelty-free!

Their 5-star rated Higher Standard Satin Matte Cream Blush (shown above in the shade Confident) is a great introduction to the brand. The colors are highly-pigmented and the formula includes nourishing ingredients like Kaolin clay, avocado oil, and vitamin E. This trendy vegan blush is also gluten-free and comes in recyclable packaging. 🙌


4. Mented Cosmetics also sells vegan cosmetics and their Semi-Matte Lipstick has over 1,000 positive reviews!

Mented Cosmetics Semi-Matte Lipstick

No one is an afterthought at Mented Cosmetics. This company, featured in The Oprah Magazine, takes pride in catering to people of all skin tones. Their cosmetics are buildable, blendable, highly pigmented, and ethically made.

One product to try is their wildly popular US-made lipstick that contains castor oil. It’s vanilla-scented, so it moisturizes while smelling amazing! Currently available in nine colors, reviewers rave about how it still delivers a matte look without drying your lips out. We think this would pair perfectly with LYS Beauty’s Speak Love Lip Liner Pencil which is another one of our favorite beauty products!


5. Sweeten your cosmetics collection with Beauty Bakerie products.

Face Powder from Beauty Bakerie

It’s hard not to smile when looking at the Beauty Bakerie collection. These beauty products pay homage to some of our favorite sweet treats. One of this company’s top products is their setting powder. It gets rave reviews for being long-lasting and not caking underneath your eyes. If you want to find out what the hype is all about, you can score a mini version of the setting powder for under $14 at Target!

In addition to makeup, Beauty Bakerie is also considered one of the top Black owned skincare brands. Their glycolic facial cleanser gets great feedback. We love that this brand’s products are cruelty-free, gluten-free, and vegan-friendly. Plus, some of the profits go to help orphans in need!


6. Want budge-free, toxic-free makeup? Check out The Lip Bar!

tlb skin conditioner

TLB (or The Lip Bar) is proud of their high-performing cosmetics that are toxic-free and cruelty-free. These accessible cosmetics embody “maximum impact, minimal effort beauty” and they’re available in over 1,000 stores like Target, Meijer, CVS, and Walmart.

TLB’s Skin Conditioner is super popular. It’s a light coverage foundation that contains rose water, hyaluronic acid, Irish sea moss extract, cucumber extract, and SPF 11. While it provides sheer coverage, it’s buildable and can be worn alone or as a base for an additional foundation or powder!


7. Tired of white-casted sunscreens? Try Black Girl Sunscreen, one of the best Black owned skincare brands.Black Girl Sunscreen Broad Spectrum

Sun protection, education, and skin cancer prevention are important causes to Black Girl Sunscreen. The company especially hopes to help customers avoid life-threatening melanoma and they created a fabulous sunscreen that caters to the Black community.

Their Black Girl Sunscreen Broad Spectrum has over 1,500 reviews on Target, and we totally understand why! It dries completely clear without white cast, and there’s even a version for kiddos!


8. Care for your hair and scalp with the highly-nourishing products from Donna’s Recipe.

DONNA'S RECIPE Sweet Potato Pie Extra Creamy Leave-In Conditioner, an offering from one of the best black owned beauty brands

Created by Tabitha Brown and Gina Woods, Donna’s Recipe is all about nourishing and leveling up curly hair care. Their products are made with nutrient-rich, clean, vegan ingredients to keep your hair and scalp healthy. One of their popular products, this Sweet Potato Pie Extra Creamy Leave-in Conditioner, helps de-frizz and moisturize your curls. It also comes in sustainable packaging!


9. One of the best Black owned skincare and makeup brands is BLK/OPL and their stick foundations are top-notch!

true color stick foundations from BLK/OPL, one of the best black owned skincare brands and makeup brands

BLK/OPL has been making high-performing, award-winning makeup for almost 30 years. They’re a budget-friendly brand that delivers and they strive to offer all their products for under $20!

Their stick foundation is perfect for covering up any stubborn blemishes and dark circles. Plus, it contains 15 SPF to help keep you protected from the sun. It works on all skin types and is made with hypoallergenic ingredients so even those with sensitive skin can try it.


10. Ditch your loofah and washcloth by replacing them with a Luv Scrub Mesh Body Exfoliator!

Exfoliators from Luv Scrub, one of the best black owned skincare brands

Luv Scrub is sharing one of West Africa’s beauty secrets! Bathe with The Mesh Body Exfoliator. This innovative cleaning device lasts up to 18 months and targets ingrown hairs, body acne, dead skin, and other skin concerns. It’s gentle yet incredibly effective. It can even reach 50″ so you can get hard-to-reach places like your back. Time to throw away your washcloths and loofahs because this exfoliator is everything you’ll need! 🤩

Hip Tip: For more hair products and styling tools, check out the brand Pattern by Tracee Ellis Ross.


11. For better skin, try Buttah Skin, one of the popular Black owned skincare brands.

Cleanser from Buttah Skin, one of the very best black owned skincare brands

Owned by Dorion Renaud, Buttah Skin was made specifically for melanin-rich skin. The company uses clean and clinically validated ingredients to give your skin the love it deserves.

The Buttah Skin Cleanser gets a whopping 4.7 stars at Ulta Beauty. It’s made with soothing coconut oil and lavender flower extract that calms your skin and leaves it hydrated and healthy!


12. End your day with a relaxing soak using Homebody bath salts.

Rose bath soak from Ulta Beauty that's made by Homebody, one of the newer black owned skincare brands

Homebody is currently only available at Ulta Beauty. People with chronic pain are leaving their bath soaks fantastic feedback as they are designed to help you get relief from the day’s aches and pains.

One of Homebody’s top-rated bath soaks is the I Rose Above It Pearlescent CBD Bath Soak. The product is made with valerian root, moringa, CBD, pink Himalayan salt, rosehip oil, rosemary, and magnesium. The ingredients are said to reduce stress, decrease inflammation, relieve muscle tension, improve sleep, balance pH levels, boost alertness, and more. As if those weren’t enough great features, this soak turns your bathwater pink and sparkly! Sign us up!


fenty beauty foundation in many shades in a cirle

Willing to splurge? Try these other Black owned skincare & makeup brands:


Visit these Black owned Etsy shops next


About the writer:

Kara is a writer and photographer from the Midwest. Her creative work has appeared in various publications over the past decade. With a background in finance, she loves to be money-savvy.


Join The Discussion

Comments 33

  1. Danette

    Love this post. I hadn’t heard of some of these brands.

    • Jessica (Hip Sidekick)

      So happy you enjoyed this post, Danette! Happy shopping at some new-to-you brands! πŸ€—πŸ’ž

  2. Monica

    Thanks!

    • Jessica (Hip Sidekick)

      You’re welcome, Monica! πŸ’ž

  3. Cece Smith

    Thanks for posting! I will check out some of these brands.

    • Jessica (Hip Sidekick)

      YAY! You’re so welcome, Cece! πŸ€—πŸ’–

  4. rn404

    thank you…I’m African-American and have been following you for quite a few yeears.
    So very happy to see a post like this

    • Collin (Mrs. Hip)

      You’re SO very welcome! ❀️ Thank YOU for being a longtime follower! It sure means a lot! πŸ’•πŸ₯°

    • Sharlee

      I absolutely agree! Same here! πŸ™‚ I love this post.

  5. MBarnes

    Love this…Thank you!! πŸ™‚

    • Collin (Mrs. Hip)

      You’re very welcome! Glad you’re loving this list! πŸ€—

  6. Elaine

    I use the Black Girl Sunscreen for my face. I have sensitive skin and it has never caused problems. I’m prone to acne and it doesn’t make me break out.
    Effectiveness is midrange. I burn easily and quickly. I’ve never burned with it but I have had more freckles show up meaning some sun damage did occur. This is not uncommon for me so I’d still say it is a good sunscreen.

    • Amber (Hip Sidekick)

      Thanks for letting us know how well that sunscreen has been working on your skin, Elaine! Glad you’ve been pleased with it overall. ❀️

  7. TMP

    Love to see this! Thanks for posting these brands!

    • Amber (Hip Sidekick)

      You’re most welcome! πŸ’•

  8. Jes D

    Love The Lip Bars lipgloss and matte lipstick it’s not drying and all her products are vegan. The Black Girl Sunscreen is my go to because everything else I’ve tried leaves a white cast on my skin tone. Thanks for an informative post! I didn’t know about some of the other stuff.

    • Amber (Hip Sidekick)

      You’re welcome, Jes D! πŸ€— Thanks a bunch for your review on that lipgloss, lipstick and sunscreen! Much appreciated! πŸ’•πŸ™Œ

  9. AmyLou

    Excited to try the LuvScrub. I went to their actual website to purchase mine. They offer free shipping in the USA. I’m not sure if it still works, but I used coupon code nomoreloofah and snagged an additional 15 % off.

    • Amber (Hip Sidekick)

      SWEET! Thanks for the heads up on the deal you found for that one! πŸ’•πŸ™Œ

  10. Tawana

    I love black girl sunscreens. I use it everyday. Thank you for the post. I learn some new brands to try.

    • Amber (Hip Sidekick)

      You’re welcome, Tawana! πŸ’•

  11. ElleMcGhee

    Thanks for this spotlight post – love it – keep ’em coming! πŸ™‚

    I definitely use Black Girl Sunscreen and I’ve tried The Lip Bar and Mented products before too. But this brought some new players into the ring for me to try and I’ll have to give them a go.

    • Amber (Hip Sidekick)

      You bet! Thanks for the feedback, ElleMcGhee! Happy you’re loving the post! πŸ™Œβ€οΈ Hoping you love the other items you’ll be trying! πŸ’•πŸ€ž

  12. Deidre Hulbert

    Thanks for sharing !

    • Jessica (Hip Sidekick)

      You’re so welcome, Deidre! πŸ’ž

  13. Sharlee

    Thank you so much for sharing. I absolutely love this post. I have been visiting your site for years. My daily routine is to go to visit your site first thing in the morning, and this post featuring black-owned makeup was a welcomed surprise. Now, its time to stock up on my makeup. πŸ™‚

    • Jessica (Hip Sidekick)

      You’re very welcome, Sharlee, and thank YOU so much for this sweet comment and being a valued Hip reader throughout the years! We’re so happy to have you here! ❀️ Hoping you find a new favorite – or grab one you already love from these recommendations. πŸ€—

  14. Tawana

    Thank you so much for highlighting these brands this month. I will be trying some new products. Fenty and Pat McGrath products I use which I love. Thank you!

    • Jessica (Hip Sidekick)

      You’re most welcome, Tawana! 😁 Thanks for letting us know about a few of your favorite brands to purchase from that are on our list! ❀️

  15. AmyLou

    I also wanted to give a shout-out to Gently Soap. I believe it was on Shark Tank as well. I have some of the soap ordered and am really looking forward to trying them out. 😊

    • Jessica (Hip Sidekick)

      Thanks a bunch for sharing your recommendation, AmyLou. Hoping it’s a hit for you! πŸ€—

  16. Tina

    I use LYS blush, Danessa Myricks blurring balm and the Lip Bar lip gloss. Happy to learn about some new brands.

    • Jessica (Hip Sidekick)

      So appreciate you mentioning a few of your favorites, Tina. πŸ’“ Happy browsing!

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