FREE Gourmet Licorice Sample (Everyone Gets One!)

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Lakrids by Bulow licorice

Love it or hate it, licorice is here to stay!

And not only that, but everyone in the world – yep, everyone – now has the chance to sample some by Bülow gourmet licorice totally for free by filling out a quick form! While free licorice for literally every person on Earth seems like a scam, we did submit for the sample ourselves and received the confirmation message.

The Danish company, Lakrids by Bülow, is on a mission to spread their love of licorice to the entire world, hence their ambitious sampling efforts.

salt and sugar licorice

Sarah Maria Carl, the company’s marketing director, said in their press release that they believe their “Danish gourmet licorice can convert even some of the biggest haters, even if they think otherwise!” Challenge accepted. 🤣 Lakrids by Bülow definitely took the haters into consideration with their hashtag #ShareItWithAHater, which they encourage you to use while sharing your giveaway experiences on social media.

It’s worth mentioning that when you scroll past the video to sign up for the free sample, you’ll get this message:

“Thank you for signing up and joining us on our mission. Sending out licorice to the whole world takes time. Expected delivery time can be everything from 10 days to 412 years.”

It probably won’t take hundreds of years to get a taste, but it may be longer than expected, so don’t sweat it if your sample takes a little while to reach you.

salt licorice

Will this change your mind if you’re a true licorice hater? Well, we can’t make any promises. But even if you’re still not the biggest licorice fan, it is worth it to enter the largest sampling campaign we’ve heard of!

Love licorice? Add some to this Halloween charcuterie board!

Join The Discussion

Comments 20

  1. KelBen

    I tried to get a free sample but it seems it’s not available in the US

    • Leighann

      You need to check the box that you need to receive your sample by mail, as opposed to picking it up inn Denmark, etc.

    • Stacy F (Hip2Save Sidekick)

      Are you clicking the shipping option or pick-up? When I opt for shipping, it does include the United States as an option and lets me enter my address there.

  2. Gege1804

    Lol I am licorice hater

    • Stacy F (Hip2Save Sidekick)

      Same. Especially black licorice. Bleh.

  3. sierra4900

    Same here. After I gave out my email I found that they don’t ship to USA

    • Stacy F (Hip2Save Sidekick)

      Make sure you are clicking the mail option. United States is included as an option for shipping. You’ll choose it in the dropdown then enter your mailing address in the box.

      • sierra4900

        Got it! Thank you for the help from those of us who cannot follow directions.

  4. onefruitloop

    There are two boxes, if inn the USA, check the second box.

    *I can pick up my sample anytime in…
    *I need my sample by mail. I’m a very patient person

  5. Silverrose72

    “ Expected delivery time can be everything from 10 days to 412 years.”

    I’m a very patient person. Lol

    • Peaches

      I’m not that patient but I love licorice jelly beans… my actual fave!

  6. Lolie

    I love licorice! Thank you! My favorite jelly bean is black.

    • Amber (Hip Sidekick)

      You’re welcome, Lolie!

  7. Amber

    Easy to sign up for. I’m in the USA

  8. ATM

    After signing up i got this hahah – Thank you for signing up and joining us on our mission. Sending out liquorice to the whole world takes time. Expected delivery time can be everything from 10 days to 412 years.

    • Amber (Hip Sidekick)

      LOL! Yes! We spotted that message too!

  9. Suzanne H

    It might be a long shot but I’m hoping it comes in time for Xmas. My husband LOVES licorice so I’d love to add this to his Xmas stocking.

  10. browniesmomma

    After I fill out the form, address and all, there is nothing to click on after that….

    • Jennifer (Hip Sidekick)

      Mine shows a box at the bottom. Maybe you could change your browser.

  11. Tara F

    It is worth it to watch the video – super cute marketing idea.

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