Attention CVS Shoppers: The Ad Will Change Every 2 Weeks Instead of Weekly Starting in 2024!

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in-store display of CVS shopping baskets

CVS is making an interesting New Year’s resolution for 2024…

Throughout the past month, rumors have been swirling among CVS employees that the store is planning to do away with its weekly ads in favor of a new bi-weekly promotion schedule.

An image shared on Reddit by a CVS employee shows an internal communication reading “Biweekly Promo is Coming!” According to this announcement, the change is due to take effect in all stores (except those in Hawaii and the CVS-owned Navarro Discount Pharmacy) effective December 31st. Starting then, store circulars will run for two weeks instead of one.

The only exceptions to the biweekly circulars will be holiday weeks like Valentine’s Day, Halloween, and Christmas when one-week ad cycles will be used to promote seasonal sales.

CVS has yet to confirm the authenticity of these flyers, but if you view next week’s ad on, you’ll see that it’s valid from December 31st through January 13th.

CVS Internal communication

This news is spreading like wildfire among CVS employees and regular customers, with mixed reactions.

Employees are generally happy that they will only have to change the yellow tags every other week because this is known to be a repetitive and time-consuming process. On the other hand, some CVS employees are worried about getting their hours cut because of having less work to do and seeing fewer customers in the store to shop the weekly deals.

On the customer side, some shoppers are happy that they’ll only have to visit their store every two weeks to pick up the latest deals, and they’ll have two full weeks to shop each promotion cycle. Other customers will miss the excitement of having new promotions every week, and they’re disappointed that there will only be half as many new deals coming in 2024.

We’d love to hear what our frequent CVS shoppers think of these potential changes! Please let us know how you feel in the comments below…

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About the writer:

Jenna has a Bachelor's Degree from Lycoming College and her Master's from Penn State, holding 4 years of writing experience between a variety of publications and Hip2Save.

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Comments 13

  1. Tracey

    Since they haven’t been having too many great sales lately, this is a good idea to me. I’m sure the employees will like not having to change all those tags; just hope it doesn’t affect their hours/pay though.

    • Jessica (Hip Sidekick)

      Thanks for letting us know your thoughts on this, Tracey. 💕 It does sound like there are mixed reactions from CVS employees mentioned in the post on those points you mentioned too.

  2. alex

    Their ads already pretty much look the same to me every week now, except for holiday candies.
    Like Walgreens, CVS is turning into a prescription+convenience store.

    • Jessica (Hip Sidekick)

      Their ads and deals have certainly seemed to change a bit over the years, alex. ❤️ I always loved “rolling” my ECB from one transaction to another when shopping there more frequently a few years ago.

  3. Tony B.

    The CVS deals and ability to roll ECBs of years past have not been the same for a while. Perhaps this will help keep the stores neater and in stock since employees won’t have their time constantly consumed changing the yellow tags as often. I’d be interested to see how they handle coupons from the coupon machine. I wonder if instead of being different each week, if they’ll be valid and the same every two weeks as well.

    • Trish (Hip Sidekick)

      Thanks for commenting, Tony B! It will be interesting to see if they make changes to those coupons as well! We’ll keep our eyes peeled for any further information on this! 💗

  4. animity

    Does that mean they will restock the sales? If you aren’t there first you get nothing. I don’t shop Sundays so I stopped going to CVS altogether. I do miss the deals we used to get. Those were the good ole days!

    • Trish (Hip Sidekick)

      Good question, animity! Hoping they might restock these sales since they will be lasting longer now. We’ll be on the lookout for any additional details on this as it becomes available! 👀💖

  5. Barbi

    I’m hope sale items will be in stock since the sale will now be for two weeks. So many times, I have gone to CVS only to realize that someone beat me to the sale. It did not seem to matter if I went the first day of the sale, middle of the week or last day. It was as if CVS only stocked a few of the sale items. Or if it was buy one, get one…there was only one. I don’t understand why sale item’s stock is not increased. The majority of the items listed in their sale ads have a long shelf life so it would not hurt if there is an excess of shampoo that did not sell. After all, it will probably be on sale again and the excess stock could be used then. I would think keeping customers happy is also important. It could just be the CVS’s in my area. I was out of town recently and stopped in a different CVS and was amazed at how many different Christmas items they had in comparison to my local store.

    • Trish (Hip Sidekick)

      Thanks for sharing your experience with the availability of sale items at your location, Barbi! I’ve had the same experience with my locations not having many of the sale items available too! Hoping this might be different when the new weekly ad cycle begins! 🤞❤️

  6. CW

    Yay! I’ll just shop there less. We all know if you don’t go the first day of the ad they don’t have items, and it takes 3-4 weeks to restock. Sometimes more. Their sales have not been great the last year either.

  7. Misty

    I have a question about the cvs carepass membership which they now call extra care plus. I’ve been a cvs extra care plus paid member from the past one year. For me it was well worth the subscription considering the $10 they would send each month. I could shop online and get it shipped for free to my home. However, I notice this year they have changed the free shipping minimum to $10 after deals and rewards compared to earlier when your subtotal before rewards had to be $10. So earlier I could get a $0 order shipped for free but now I have to pay $10 out of pocket for them to give me free shipping. otherwise they charge 4.99 as shipping charge. I’m not sure if I will now keep my membership .. is there a way to get around the minimum shipping requirement

    • Trish (Hip Sidekick)

      Hey there, Misty! I’m seeing the same information when looking through the terms and conditions for Extra Care Plus 🤗 – Shipping is FREE for orders of at least $10 after the application of discounts, coupons or rewards and before taxes are applied.

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