Save up to 80% on Coastal Grandmother Decor (+ Living Room Makeover Reveal!)

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I’m surprisingly swooning over the new coastal grandmother style from Boutique Rugs!

Coastal Grandmother Style - Boutique Rugs

I’m loving the look (and the price) of my new grown-up living room. 🏡 🌊

I loved my minimalist living room, but recently I decided I needed a change. I hadn’t spent much time curating my decor and I felt the room lacked cohesion. When I was scouting for design inspiration, I came upon the “Coastal Grandmother” trend that is taking TikTok and Instagram by storm. If you aren’t familiar with this style, think of Diane Keaton in the popular film Something’s Gotta Give or Meryl Streep in It’s Complicated.

But I’ll admit, I was worried the design trend would look too nautical, too old, and just too much blue…

Emilys Living Room Before Picture

My living room before redecorating.

As you can see, my space was lacking in cohesive design style and started feeling a little blah and almost dark. But from everything I had seen on social media, I knew coastal grandmother style could potentially add some light “freshness”.

Knowing we’ve posted about Boutique Rugs on Hip2Save before, I hopped over to their site to find something to fit this new design trend, and luckily for me, they have an entire page committed to the Coastal Grandmother theme with TONS of items on sale. We’re talking 80% off select pieces! Plus, we’ve even snagged our readers a $25 off $300 discount when using promo code HIP2SAVE at checkout.

My redecorating journey all started with the rug…

Hozat Area Rug From Boutique Rugs - best home decor

Hozat Area Rug 5′ x 8’2– $279 shipped (regularly $679)

I landed on this sophisticated Hozat rug which glammed up my floors without being over the top. Another way I saved was by choosing a size slightly smaller than my existing rug. I hadn’t realized my old one took up a little too much space, but my new one is just right! Thanks to Boutique Rugs’ handy size chart, I was able to find the right size rug to add impact but not inadvertently make the room feel smaller.

I am shocked to say I’m really digging the subtle blue tones of this Turkish-made rug. 😍 I thought it was pretty on the website, prettier when I rolled it out, and then ✨ stunning ✨ once my furniture was back in place. It incorporates shades like dusty sage and pale blue, and is ornate without being obtrusive — that’s what the coastal grandmother style is all about!

Since I was already on the Coastal Grandmother page, I looked around for some new complementary pieces. I was able to find a couple of pillow covers, a throw blanket, and a new wall hanging for my living room.

Coastal Grandmother Pillow Covers Boutique Rugs

Volcano Pillow Cover – $53 shipped (regularly $129+)

To save more money, I decided to buy pillow covers instead of all-new throw pillows and used my couch’s existing pillows for the inserts. These bohemian yet coastal pillow covers were just what I was looking to buy. They are made in India from woven cotton and I think the texture really adds a special touch to the room!

Coastal Grandmother Pillow Covers From Boutique Rugs

Maliig Square Pillow Cover – $43 shipped (regularly $109)

When I first heard the term “coastal grandmother,” I imagined a lot of nautical designs. That isn’t necessarily my personality, so I was pleased to find that the style encompasses many other different patterns, like the geometric design of these pillow cases. I also love the neutral color options that include muted blues and creams.

boutique rugs throw blanket - coastal grandmother style

Bassett Throw 50″ x 60″ – $69 shipped (regularly $179)

The pillow covers perfectly matched this handwoven throw blanket I picked up. I was impressed with its clever detailing and soft fringe. I think this blanket looks high-end without appearing pretentious. It’s also the ideal lightweight for a summer evening. I can take it outside to my patio and stay warm while enjoying a glass of wine. 🍷

Wall Hanging - Decor from Boutique Rugs

Balinsacayao Wall Hanging 48″H X 24″W – $63 shipped (regularly $159)

Next up, is my new coastal grandmother wall hanging! Like the pillow covers and throw, this piece was handwoven. While I liked my original geometric artwork, I loved this oversized statement piece. It’s truly like art and for the price, it’s a steal! I love how the design is eye-catching without being gaudy and fits this space on my wall MUCH better.

Did I mention this decor is durable too? 😹

cleaning stain on area rug with resolve carpet cleaner - boutique rugs

Another reason I’ve come to love Boutique Rugs is that their products are very durable. It only took 12 hours for my darling cat to cough up a messy hairball on my brand new rug. 😧 I was expecting it to stain, but to my surprise, the discoloration came right out with a little Resolve carpet cleaner.

We’ve had a few more “incidents” over the course of a couple of weeks and each time, the mess came out with ease!

cleaning area rug - boutique rugs

Having ditched 4 rugs from my home already due to this same “issue”, I can honestly say that this is the easiest rug I have ever had to clean. I can get messes out with minimal effort, and not have to toss an entire rug in the washing machine. That makes this one a winner in my book! 🤩

Introducing my Coastal Grandmother Style living room!

The before…

living room before boutique rugs

The after!

Coastal Grandmother Style Living Room from Boutique Rugs - Emily's After Photo

Ta-da! 🎉 I love my new, elevated living room. It looks like a page out of an interior design magazine (or at least I think so!) It’s clean, calming, and stylish. I’m so happy I was able to honor my minimalist style but in an upscale and cohesive way.

Check out the final price of my new living room decor 😍

Volcano Pillow Cover – $53 (regularly $129)
Maliig Pillow Cover – $43 (regularly $109)
Bassett Throw Blanket – $69 (regularly $179)
Balinsacayao Wall Hanging – $63 (regularly $159)
Hozat Area Rug – $279 (regularly $629)
Total price = $507 (regularly $1,205)
Use code HIP2SAVE to save an additional $25
Shipping is free

Final price is just $482 SHIPPED for a brand new look to my living room!

It was so easy to pick out pieces that paired well together! I was super impressed by the textures which was a pleasant surprise given I shopped for everything online. From the rug to the pillow covers, this decor looks high-quality and expensive without looking garish. It truly comes off as effortlessly chic!

For anyone wanting to mimic the coastal grandmother style, this is your sign to shop, save, and be dazzled by the result!

Don’t miss these other home deals and tips!

About the writer:

Emily obtained her Bachelor's degrees from Clarkson University with 5 years of content writing experience specializing in health, beauty, fashion, home, & living frugally.

Join The Discussion

Comments 8

  1. Holly

    Here’s a money-saving tip I learned from my carpet guy: use hydrogen peroxide with a drop of dish soap in a spray bottle to spot clean carpets, rugs, upholstery, laundry, etc. Commercial sprays can leave behind a soapy residue that actually attracts dirt and is difficult to clean out completely. Hydrogen peroxide is inexpensive, odorless, and won’t leave you breathing in a bunch of chemicals.

    • Amber (Hip Sidekick)

      Thanks so much for the helpful tip, Holly! Good to know!

  2. Cstal

    I love the look of your living room refresh! Thank you for sharing your tip & tricks!

    • Emily (Hip Sidekick)

      Thank you, Cstal! I’m so pleased with how it turned out as well 🤗 and I’m glad you found the post helpful, too!

  3. llc

    Never in a million years could I justify $50 for a pillow cover even if I had an unlimited income. I buy good quality down insert pillows at tj max or tuesday morning for a fraction of that.

  4. tracey-3

    Update does look better BUT those prices yikes. Looks like a quick trip to Ross for $99. I have 4 or 5 of those macrame hangings and I paid $16 each.

  5. tracey-3

    My very similar rug also came from Amazon but I got a 8×10 for $130 versus this websites $479 🙄 Well Woven Ollie Vintage Ivory Tribal Diamond Stripes Pattern Area Rug (7’10” x 9’10”) Amazon is a great place to find affordable rugs. I just remodeled my entire house and so many of my purchases were made on Amazon. The prices are amazing for some items that Home Depot was charging double and triple. Then the ease of returning if we didn’t like it. I would order 2 or 3 of faucets, lights, drawer pulls etc. keep the one we loved and toss the others back in the mail. So simple.

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