Why Does This Scalp Massager Have 69,000 5-Star Reviews?!

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With nearly 70K 5-star reviews, we couldn’t wait to give this scalp massager a try…

woman holding scalp massager in shower with soapy hair

Treat yourself… or not? 

Ahhh….nothing like a spa day at home! There are so many ways to treat yourself from the comfort of your own bathroom like a relaxing DIY hot oil treatment or even this eucalyptus shower hack.

However, one affordable trend that recently caught our attention had us running for the bathroom to lather up our locks. We’re sharing if this simple shower tool is really as dreamy as the 69,000+ 5-star reviews say it is.


Introducing the HEETA Scalp Massager on Amazon – JUST $7.98!

hand holding scalp massager in bathroom

It’s hard to put a price on self-care, especially when there are simple things you can do on your own at home to unwind & relax after a long day. So when my Hip teammate Bryn and I heard about this scalp massager we were stoked to give it a try!

This scalp massager is supposed to wash your hair & scalp more thoroughly, ease itchiness (great for those with dry scalps), and promote better circulation. Plus, it’s supposed to feel super good too, so who wouldn’t want to try something like this for such an inexpensive cost?!

Here are some other key features that drew us to trying the scalp massager:

hand pumping shampoo on black and purple circle brush

  • The amazing reviews. When something has nearly 70,000 5-star reviews raving about a product, it’s hard to resist!
  • Ergonomic design. Easy to use, lightweight, and fits perfectly in your hands.
  • Better for your nails. Whether you have thin nails or don’t want to mess up your perfect polish, this scalp massager won’t damage nails.
  • Hangs up to dry. It comes with a convenient string so you can hang it in your shower to dry which is also more sanitary.

woman holding black and purple hair brush in shower with soap hair

So is it all it’s cracked up to be?

Ummm…no.

I’ve got to be honest, friends, this thing just isn’t doing it for me! I was dreaming about daily scalp massages in the shower but found it to be way more of a hassle than I anticipated. And quite frankly, it’s a little too harsh for my scalp too. 😬

close up of scalp massager in soapy hair

No one likes adding extra steps when they’re getting ready, so for me, this thing is a no-go.

I first tried washing my hair after putting shampoo on the scalp massager, but it wasn’t easy to move around with my long hair and it got stuck everywhere! Then I tried putting shampoo on first and moving the scalp massager around but got the same lousy results.

This leads me to ask, how the heck does this thing have almost 70K reviews?! 🤣 All in all, I’m thankful this is the worst of my problems, so I can’t really complain!

hand holding up heeta brush in bathroom

To top it off, the entire scalp massager feels pretty cheap, so I don’t suspect this will last too long. Plus, the handle which is supposed to be ergonomic, feels tiny in my hand and isn’t very comfortable to hold.

Phew!… This is one time I’m thankful for free Amazon Prime returns! 👏🏻 It’s probably worth mentioning that I actually did try returning my scalp massager before writing this post. Not only did I get a refund, but I also got to keep it too! I guess it was worth a try after all, huh? 😂

close up of purple brush with spikes

All of that said, if you still want to give this scalp massager a try, I think it would work WONDERFULLY on any dog with short hair.

I imagine it would become your dog’s new best friend, great at scrubbing down their short hair, and likely very easy to hold while you wash your pup. Although, I don’t have a dog to test it out, so it will remain a mystery to me until I hear from one of you if you’ve tried it before! 😂

Here’s what my Hip sidekick, Bryn, had to say about this scalp massager:

hand holding scalp massager giving thumbs down

“After seeing how highly rated this product was, I was excited to order it and try it out! Unfortunately, I was not impressed. Since I have fairly long and thick hair, I quickly discovered that this brush easily tangled my hair.

I was also excited about the possibility of using it to shampoo my hair to prevent my newly polished nails from chipping/peeling but it did not work for washing my hair either as it didn’t create enough of a lather. With that, I was not able to easily move the brush along my scalp due to it getting caught in my hair. Amazon FAIL!” 

Have any of you tried a scalp massager before? We want to hear your thoughts!


Check out these beauty hacks that we actually love.


Sara is a self-taught blogger and photographer with 5 years of experience having work featured in various building, travel, and fashion publications, most notably Bassett Furniture and Fossil.


Join The Discussion

Comments 40

  1. laurat99

    I have something similar I use when I wash my dog. It helps to get the DIY baking soda de-stink solution and dog shampoo through her coat to the skin.

    • Maggie

      I thought the same thing — this kind of thing has been used for dog grooming for years. I think Kong makes one called “Kong Zoom Groom.” They’re about the same price, and probably better made!

  2. Leavesbegintofall

    So funny! When I first clicked on the article, I was thinking I must be doing something wrong with this scalp scrubber that I bought ages ago, so I was curious to see what you all had to say. I also totally hate this product. I have long hair and I can hardly get to my scalp without putting rats’ nests all in my hair to use it.

  3. Jessica Luce

    I have a similar one from amazon. Its a softer silicone one. I absolutely love it. I have really bad dry scalp and it helps with the dandruff.

  4. Mimi

    Sister in law bought this for me and love it! I have long thick hair , I’ve used it for 6 months now and my hair has never in my life grown this fast! I use it on my daughter and our scalp always smells a lot better than using bare hands and it stays fresher longer, since I do wash my hair twice a week. I am not sure why but my guess is that it does an amazing job of scraping dead cells and just not necessarily massaging BUT stimulating your scalp that makes our hair grow pretty fast!

    • Angela

      Any tips for how to use it? I was looking at them last week and could use some hair growth. 🙂 Thanks

  5. Arie

    Did you ladies happen to receive an offer from the seller for a gift card in exchange for leaving a review on Amazon? This has happened to me over and over lately and I think that’s why so many truly awful products end up with thousands of 5 star reviews. Makes it hard to trust Amazon reviews.

    • cryrosegem

      I received an offer like this recently for a shirt I purchased. If I left a positive review, then I’d receive 80% of my purchase back. Very frustrating. I no longer trust Amazon reviews.

  6. Dayna Thornburg

    I have a similar scalp massager and love it! I use it during both the wash and condition portions. I will say that I more “brush” my hair in straight lines versus circular motion while washing and then circular with the conditioner. I do have midlegnth curly hair.

  7. Amber

    I have a similar one I purchased at dollar tree. Works just fine. I have long hair so I can’t swirl it all around, but I do go front to back a couple times and pick it up and move it to the next spot so it doesn’t tangle bad. I usually wash my hair every day but I can do every other day if I use this.

  8. JMonte509

    We have this too. DOES NOT WORK!! I have long, very thick hair and it doesn’t even go halfway to my scalp. Tried it on my daughter’s should length curly hair…. doesn’t work!!! Thank for the suggestion of using it to bathe the dogs. Now it won’t go to waste

  9. Princess'Mom

    It works if you’re just using it as a scalp massager and not trying to use it to shampoo your entire head of hair. I don’t have this exact one but I have had a few of these over the years and they work great to really clean off your scalp. I just put it on my head, rub in little circles, then move to another spot and repeat.

    • Zara

      Same here. I use it as scalp massager on dry hair. Never in the shower! When my hair is wet that’s when it’s super fragile.

  10. shannont

    It has 70k reviews because sellers give away free products for a review. Amazon is FULL of fake reviews. Amazon also deletes reviews regularly because of this. Even real ones get deleted. You really can’t trust the reviews on Amazon.

    • Leavesbegintofall

      Agree! I’m so upset they got rid of Fakespot. I used that all the time to test the validity of the reviews.

      • NubianGoddess

        You can still use Fakespot. It is an extension on Microsoft Edge.

  11. JC

    I have one of these and really like it. It’s labeled first as a “shampoo brush” — it’s meant to brush through your hair to disperse your product and to stimulate your scalp to promote hair growth. I would never think to use it to massage my head/hair in a circular motion as that would most certainly create tangles.

    The product isn’t damaging when used correctly–I don’t think the red “Warning” over the photo is warranted.

  12. lexiloowho

    We have these and love them. I use it gently. It saves my nails when I have on colorstreet stickers or something. I also have my daughter use it sometimes to make sure she’s cleaning well enough. I could see it not being a good thing if you scrub too hard.

  13. Sara

    I have a similar one, and I don’t love it either. Like another user, I only use it to massage my scalp and don’t try to wash my hair with it to avoid tangles, but I still don’t get it or think it’s doing anything.

  14. Tams

    My husband uses one for his beard and his hair and it works great for him. He really likes it.

  15. Jamie Marie Foster

    We have one of these for our son and it works like a charm! He is 12 and struggles to really scrub his scalp and if he does not use this he ends up with build-up and dandruff. This tool helps him scrub really well and leaves his hair much cleaner 🙂

  16. Beth

    I have no clue why this has so many 5 star reviews. I hate this product. I actually ended up returning it.

  17. kicknsum

    I personally don’t love it. Made hair tangle and my own finger nails work just as good. Waste of money on my book mine will be in my yard sale if any wants to buy it lol

  18. kiera

    I have curly thick natural hair & I don’t have this brand, but scalp massagers generally *can* work if they have soft rubber tips. The tip is to part the hair into sections and hold the ends taught while massaging your hair, vs. swirling it around throughout the hair and creating tangles. I bought one years ago (from vanity planet) and it helps break down scalp build-up for me.

  19. Lena

    Is it possible that all the high ratings are because the purchase of the product came with a bribe that your perfect rating will reward you with a free $$ Amazon gift card, or other enticing perk? If so, it’s the main reason I just don’t trust all those items on Amazon that generate thousands of 5-star ratings. What a scam.

  20. MNme

    I have one with the longer silicone “bristles” and love it. I use it in a gentle back and forth motion on my scalp, then use my fingers on the rest of my hair. I have noticed my hair stays cleaner longer and my scalp doesn’t itch as much.

  21. Lauren

    I have this, and I absolutely love it! I have long curly hair, and I think the key to enjoying this product is to only use it to scrub your scalp, not to try to use it to wash your hair. Don’t pile all your hair on top of your head, and then expect that this would scrub through all that to get to your scalp. Just use this to scrub your scalp, and then use your hands to wash the rest of your hair.

  22. lindsayabc

    I had this… I tossed it. It’s silicone so it’s grippy and doesn’t glide on my scalp or through my hair. I had to keep pulling it all the way out of my hair just to wash a new spot on my head and it was more trouble than it was worth. Plus the little spikes just bend over so it wasn’t a good scrub for me. Maybe for really short hair?

  23. dealzgurl

    I have two products that are similar to these. I don’t use mine in the shower because that would be a mess for me. I have natural hair so I put oil on my scalp and use the massager to rub it in.

  24. Kaitlyn

    So I’ve found the best way to use it is pressing firmly while running it along your scalp then lifting and repeating on a new area. Only ever moving it in one direction. When you start to have circular motions or move all around, you end up in knots. The idea is to wake up your scalp. Not for brushing your hair. I also use it when I have conditioner or a hair mask on.

  25. Cassandra White

    I bought one on Amazon, and I like mine.

  26. Sera

    I think it works better (to hold anyway) if you slide the handle between your pointer and middle finger instead of using fingertips to grip handle. I like mine, but as the article says, the extra step is just that… extra. I use it now and again for a good scalp massage.

  27. jessa

    I got one in my FFF box (i think that one) and to me it was just a junky filler item. I tried and didnt like it either

  28. Momma

    Let me start by saying I don’t wash my hair. I simply rinse my hair as needed with water. I don’t have this scalp massager, but I do use scalp massagers. The scalp massagers I have used had bristles that made it look similar to a brush(1/2″ long thin bristles). I’m guessing about 1/4 inch between the bristles. I use mine in the shower. I sort of brush all my scalp from one side to other(left to right, right to left, front to back, back to front, on a diagonal from left to right, on a diagonal from right to left) and it ends up sort of brushing my hair in that direction too. I then use my scalp massger going the opposite way. Sometimes if I notice flaking during the day I will scrub with my scalp massager when I shower and go in circles over the area. One circle at a time(one circle, lift, another circle, lift). That without a doubt causes tangles so I gently use a wide toothed comb in the shower to help untangle that. I exclusively use a scalp massager and a wide toothed comb on my hair in the shower when I “wash” my hair and my hair has never looked better and it grows so much faster too. I get so many compliments and people always ask me what I use on my hair. I’ve been “washing” my hair this way for years and I’ll never go back to shampoo.

  29. Colleen

    I have this same one, and have been using it for almost a year. I love it! I wash my hair, and then use it after I rinse to massage my scalp and make sure I have worked out all my conditioner. I have super long, thick, curly, hair, and this has been amazing!

  30. Suzmorea

    I have one and my 12 yr old has one and we love it. I originally got for my 12 yr old years ago because she has dry scalp and does not wash her hair properly. This gadget has solved that problem. She has thick wavy hair. After I used mine I told her how to use it the right way. When your hair is thoroughly wet, you’ve put the shampoo in your hair and have gotten the shampoo in and washed with your fingers then you use this on your scalp to get the shampoo down into the scalp and exactly where it needs to go. Small circular motions so as to not make knots, maybe 1 1/2 circles tops in one area and you move around the whole scalp like that. It’s not meant to hurt your scalp at all. If it is then you’re pushing too hard. We hold with the knob inbtwn our index and middle finger but down by the knuckle so we have better control. I NEVER have knots from doing this. It’s just meant to be small circular motions, lift up and move somewhere else, repeat, repeat, etc all over the scalp. If feels great and my head never has felt cleaner and my daughters head has never looked cleaner 😁

  31. Jen

    I bought a cheaper version for my son. He struggles with getting his hair rinsed and it helps him lift the hair to his problem areas during rinse.

  32. Lynn Riddle

    I have a similar one & like it. The handle on mine is one where you slip your hand thru, so it’s actually comfortable. Also, there was instructions on mine that said NOT to go in circular motions as that could damage & pull out your hair. And I only use it on my scalp, I don’t ever drag it down my hair like a brush/comb

  33. Ginger

    I bought one a couple years ago and I don’t get what the hype is, either. It’s too flimsy for my thick, heavy hair.

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