Join Our Financial Boot Camp

Subscribe to our newsletter

How Much Should You Spend on Bath Towels? I Reviewed 5 Brands from Low-End to Luxury to Help You Decide!

Hip2Save may earn a small commission via affiliate links in this post. Read our full disclosure policy here.

More Product Recommendations
1 Comments
HOT! Getting Toasty! Lukewarm Starting To Melt Ice Ice Baby
0.0 / 0 ratings

a stack of towels on the side of a bath tub

When it comes to bath towels, is spending more worth it?

I recently asked the Hip2Save team how much they spend on bath towels. Interestingly, the replies were all over the board (keep reading for their feedback and recommendations at the bottom of this post). With so many price points and brand options, which bath towels are really worth the spend?


I purchased 5 brands of bath towels to analyze them.

There’s no better way to examine multiple items than a true side-by-side comparison. With this in mind, I bought five different towel sets at different price ranges for a thorough and thoughtful comparison and to gauge whether spending more on bath towels is actually worth it. I’m grading each set based on a few unique factors, using a star rating from 1-5.


a Madison Park towel up close

Madison Park Signature Solid 8-Pc. Towel Set

Purchased from Macy’s. Retail price $130. (Purchased on sale for $69.99.)

Product Details:

  • Set includes: two bath towels (30″ x 54″), two hand towels (16″ x 28″) and four washcloths (13″ x 13″)
  • Fabric: all cotton
  • Jacquard hem
  • Machine washable
Softness & Plushness  ⭐⭐⭐
Quality & Durability  ⭐⭐⭐⭐
Overall Value (for the price)  ⭐⭐⭐

a set of charter club towels on a bathroom counter

Charter Club Elite Hygro Cotton 6-Pc. Towel Set

Purchased from Macy’s. Retail price $110. (Purchased on sale for $37.99.)

Product Details:

  • Set includes: two bath towels (30″ x 56″), two hand towels (18″ x 30″) and two washcloths (13″ x 13″)
  • Hygro hollow core yarns become loftier after every wash
  • Low lint; fade resistant up to 30 washes; absorbent
  • All cotton
  • Machine washable
Softness & Plushness  ⭐⭐⭐⭐
Quality & Durability  ⭐⭐⭐⭐⭐
Overall Value (for the price)  ⭐⭐⭐⭐

Aertex towel draped over a stone sink

Aertex Towel 6pc Set – MicroCotton

Purchased from Target. Retail price $42.49.

Product Details:

  • Set includes two bath towel (28″ x 54″), two hand towels (18″ x 28″) and two washcloths (13″ x 13″)
  • 100% Cotton
  • Terry construction
  • Machine washable, tumble dry
Softness & Plushness  ⭐⭐⭐⭐
Quality & Durability  ⭐⭐⭐⭐
Overall Value (for the price)  ⭐⭐⭐

Opalhouse towel close-up

Soft, Solid Towels by Opalhouse

Purchased from Target. Retail price $29.94. Set of six must be bought individually. (Purchased on sale: bath towel $5/ea, hand towel $4/ea, washcloth $3/ea)

Product Details:

  • Bath towels (30″ x 54″), hand towels (16″ x 28″), washcloths (13″ x 13″)
  • 100% Cotton
  • Terry construction
  • Machine washable, tumble dry
Softness & Plushness  ⭐⭐⭐⭐⭐
Quality & Durability  ⭐⭐⭐⭐
Overall Value (for the price)  ⭐⭐⭐⭐⭐

string coming off a new Zeppoli towel

Zeppoli 6-Piece Towel Set

Purchased from Amazon. Retail price $17.99. 

Product Details:

  • two bath towels (27″ X 54”), two hand towels (16″ X 28”), two washcloths (13″ X 13”)
  • 100% Cotton
  • Double stitched
  • Machine washable
Softness & Plushness  ⭐⭐
Quality & Durability  ⭐⭐
Overall Value (for the price)  ⭐⭐

a stack of luxury towels on a marble counter

Who’s the bath towel champion?

Of the five towel brands I tested, Opalhouse was the best value for the price with Charter Club a very close second.

Hip Tip: How often should you wash your bath towel?

You can extend the life of your towels by avoiding unnecessary laundering. It’s recommended that you wash your bath towels after every 3-4 uses.

A few additional things to keep in mind:

  • If you’re sick, wash your towel after each use to avoid the spread of germs.
  • If a damp towel has been hanging out in a pile in the floor for an extended length of time, wash it. (Lack of airflow encourages bacteria growth.)
  • Hang your towel immediately after each use. Proper air circulation encourages faster drying and reduces the risk of mildew and bacteria. Eliminate excess moisture in the air where you hang your towel by leaving the door open, using an exhaust fan, or opening a window.

a person shopping online for towels

Our team had a lot to say about bath towels and price points…

I’ve broken down their feedback based on whether they go for the cheapest options (SAVER), look for the solid middle ground (MID-RANGER), or spend the money (SPENDER).

SAVER I like to spend less, so I grab white cheap towels from Walmart. I like to add a little bleach to the wash every so many washings to keep them white. I don’t really care about them. It’s like pajamas for me. I can’t spend on those either—No one sees them LOL! (It’s old tees, leggings, or sweats!) -Amber

 

SAVER We have super cheap white ones from Amazon. I like to bleach them every now and then, so going with an inexpensive towel that I can be more harsh with is the way to go for me. -Emily

 

SAVER & SPENDER We have different sets of towels. The guest bathroom and kid’s bathroom have towels that are easily replaceable and they are all white so I can easily clean them. My bathroom is home to high-quality bath sheets that feel great and dry well.  -Stacy

 

MID-RANGER I’m a mid range towel girl. I don’t like the cheapo ones, but I also don’t spend a fortune on them, either. I usually buy nicer brand ones at places like TJ Maxx. -Michelle

 

MID-RANGER I like the ones from Costco, and I think they’re great (I think $7.99 on sale)! However, my kids tend to accidentally bleach their towels, so now they get cheap white ones. Lol -Mary

 

MID-RANGER I always buy white towels so they can be bleached. That said, with having kids, towels tend to get used and abused in our house, so I can’t justify spending a ton on them. I do still care about the softness though, so I normally go to Home Goods to find soft, white towels at a decent price. -Sara

 

MID-RANGER My dream towels are the Turkish ones from Restoration Hardware – but for now I’ll settle for Charisma line from Costco. (See my recent review.) My thing is I don’t like them too small – the larger the better for bath towels! -Lina

 

MID-RANGER I’m a mid-range girl! Don’t like cheap, but don’t want to spend a ton either. Wash, dry, done. -Jennifer

 

SPENDER There’s something about wrapping yourself in a high quality towel versus settling for something cheap. As I’ve gotten older, I’m all about the higher-quality items that not only last longer but give you the experience of luxury! -Collin

 

SPENDER I do spend extra on towels for our family, but not for extra fluffiness. We have a large family & big towels take up so much space. We splurge on Turkish towels from Amazon because they work wonderfully, are thinner, and dry quickly. I love that I can stack a whole lot more in the cabinet. -Holly

 

SPENDER With younger kids who tend to abuse the linens, I used to spend less, but I’m coming to appreciate that the more I spend on towels, the better the quality appears to be. #LiveAndLearn -Jamie

 

SPENDER I used to be a cheap towel person, and then my husband got fed up with the towels we had and got rid of ALL of them. We went to Sam’s Club and bought a bunch of new ones, and they were a little more spendy but SO worth it. They are so soft, and I can definitely say I’ll be spending more on towels if these ever start to not be so soft. We’ve had the Sam’s ones for a little over a year now, and there are still just as soft as day 1! -Chelsey


How much do I spend on bath towels?

First, let me preface this by saying that when it comes to bath towels, I’ll 100% spend extra bucks on a high-quality set. (Especially because it’s fairly easy to find luxury towels on sale.)

Here’s why: Upper-end towels are way softer and more absorbent than cheap varieties. The experience of wrapping yourself in a plush, soft towel makes getting out of the shower bearable. Nothing is worse than being cold and wet while attempting to dry off with a thin, rough towel that barely covers your bum.

I also feel strongly that the quality of the actual thread will absolutely extend the life of your towels meaning that paying more up front saves you in the long run from making frequent towel purchases. My overall angle: spend more initially and you’ll not only LOVE your towels, but you’ll also save or break even over time.


Thinking about bedding, too? Check out our team’s favorite sheets!

Join The Discussion

Comments 1

Leave a Reply

Your email address will not be published. Required fields are marked *

It's not your Grandma's coupon site!

OOPS! Be sure to login or register to access this feature. It's FREE!

Forgot Password?

Don't have an account? Register

Forgot Password

Don't have an account? Register

Become a Hip2Save Insider

Don't Miss Out! Join our large community of insiders - it's totally free! Once you join, you'll be able to save & share your favorite deals, rate posts and recipes and add items to your cookbook! What are ya waiting for?!

Already have an account? Login

Become a Hip2Save Insider

Don't Miss Out! Join our large community of insiders - it's totally free! Once you join, you'll be able to save & share your favorite deals, rate posts and recipes and add items to your cookbook! What are ya waiting for?!



Already have an account? Login

Thank you for rating!

Would you also like to leave us a comment?