How to Make Passive Income With Car Advertising + 7 Best Companies To Use

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Get paid to advertise on your car! Here’s how to break into car advertising and which companies to use!

Woman standing next to a vehicle with car advertising showing how to get paid to advertise on your car
Credit: Carvertise

Get paid to advertise on your car. 🚗 💰

If there is one topic I’m passionate about, it’s passive income. I love having multiple income streams and I’m always looking for ways to make money without trading time or effort. I recently stumbled upon an article about how to earn money with car advertising and I had to find out what it was all about.

It turns out that there are a few ways that to get paid to advertise on your car including car wraps and rideshare tablets. You won’t make a fortune from turning your car into a billboard, but you can make a few hundred dollars a month just for driving to places you were already headed.

Car ads may not be the most lucrative way for me to make passive income, but it might be for those of you that are rideshare drivers or have long commutes. If you could use the extra cash, check out the opportunities and companies below to see if they might benefit you!

Disclaimer: To qualify for most of these opportunities, you’ll need to have a good driving record, drive several miles per week, and have a car made within the past decade. Read your insurance and employment contracts carefully to make sure advertising is not against policy.

Even if you meet these criteria, you are not guaranteed to book an advertising campaign.


3 ways to make money with car advertising & which companies to use:


1. Join up with a car wrap advertising company.

man driving a vehicle with a car advertisement
Credit: Carvertise

Car wrapping is one of the main ways for regular commuters to make money with car advertising. A car wrap is a special vinyl decal that covers your entire vehicle or a portion of it. These decals promote a business using a company’s logo and your car is the moving advertisement. You’ll get paid just for driving your car to work, school, or anywhere else you’re already headed!

When you join with a reputable company, professionals install and remove your car wrapping for you – free of charge – to ensure there is no damage to the paint.

These companies offer legit car wrap advertisement opportunities…

Get paid to advertise on your car like this man standing next to his vehicle with a car wrap advertisement from Wrapify
Credit: Wrapify

Wrapify

When it comes to car wrap advertisements, Wrapify is perhaps the most well-known company on the list. They have contracted with over 420.000 drivers and have worked with tons of brands. One thing to love about Wrapify is that they pay pretty well compared to other companies. They also have opportunities for regular commuters – not just rideshare drivers.

The company offers three levels of wrapping. The more of your car that is covered, the more you can make. For minimal coverage, drivers make an estimate of $181 – $280 per month. If you cover your entire car, you can make between $264 – $452 per month. That means you could potentially earn between $2,172 and $5,424 per year of car wrap advertisements.

You can also make extra income (not passive) when you join a “swarm.” This is when several vehicles with the same advertising go to a targeted location or event.

To drive for Wrapify, download the app and answer the onboarding questions. Keep your app on while driving so Wrapify can assess your location. When a campaign is available in your area, you’ll receive a notification.

Cons of Wrapify:

  • Drivers complained about glitches with the app, but according to recent reviews, that no longer appears to be a widespread issue.
Man using the Nickelytics App to make money via car advertising
Credit: Nickelytics

Nickelytics

This company has been featured in major publications like Forbes, Entrepreneur, and Money. To join, download the Nickelytics App and allow them to track where you’re driving. If you match with one of their brand campaigns, they’ll send you to a local installer to have your car wrap professionally installed. Installation and removal is paid for by Nickelytics.

Campaigns usually run anywhere between a week to 90 days and compensation is $175 to $250, though some pay as high as $500. It’s a legit opportunity for rideshare drivers, delivery drivers, and regular commuters.

To drive for Nickelytics, you must meet the following requirements:

  • Be 18 years or older
  • Have a clean driving record
  • Own a vehicle no more than 10 years old
  • Drive a minimum of 30 miles per day, 150 miles per week, and 450 miles per month

Cons of Nickelytics:

  • Some drivers claim the app is not accurately tracking miles.
Man standing next to a car advertisement
Credit: Carvertise

Carvertise

This company has worked with brands like NASCAR, Netflix, and Buffalo Wild Wings. It was even recently mentioned by the LA Times and FinanceBuzz as a legitimate way you can get paid to advertise on your car.

Carvertise claims drivers can make between $450 and $1500 for one campaign but you should realistically expect to make $100 – $300 per month. You’ll be paid via direct deposit only.

Plus, you get to choose which brand decals go on your vehicle. All decals are safe for your paint job and they’re installed and removed by professionals at no cost to you. Carvertise drivers also score discounts at places like PEPBOYS and Jiffy Lube. If you want to get paid to advertise on your car, head on over to the Carvertise website and fill out your driver application!

Cons of Carvertise:

  • Scammers recently posed as Carvertise representatives and contacted drivers claiming to offer payment by check. If this happens to you, ignore it. You’ll be paid by direct deposit only.
  • The company states you can make up to $1,500 but most drivers only make $100 to $300. For the best experience, set your expectations accordingly.

2. Add in-car advertising to your rideshare, Uber, or Lyft.

A man giving a thumbs up sign to the Play Octopus tablet placed in his rideshare
Credit: Play Octopus

Octopus

Entertain your customers with Octopus, an interactive tablet that offers games, prizes, driver information, and in-car advertising. Rideshare drivers who provide over 100 rides per month may qualify to get a FREE tablet,  FREE mounts, and  FREE LTE data.

The setup only takes 5 minutes and you’ll get paid up to $100 a month for using it.  That’s not all! Octopus claims that drivers who use their tablets have more customer engagement and thus receive better tips. Based on reviews, customers and drivers seem to love it!

To snag your tablet, head over to the Play Octopus website to apply. When you refer Octopus to other drivers, you can get $25 per referral.

Cons of Play Octopus:

  • Some drivers have mentioned that the free mounts aren’t the best.
  • It’s not available in every city just yet.
  • If you fall below 100 rides per month, you’ll have to return the tablet.

3. Use a digital billboard as your car advertisement.

woman looking at a billboard car advertisement
Credit: Firefly

An LED billboard is another way to get paid to advertise on your car. Many major companies use this type of marketing as these flashy advertisements easily grab the attention of motorists and pedestrians. These opportunities are usually only available to rideshare and delivery drivers.

These companies offer legit car billboard advertisement opportunities…

A man driving a car with a Firefly car advertisement on the roof
Credit: Firefly

Firefly

This company specializes in placing high-resolution billboards atop rideshares, delivery vehicles, and taxis in hot markets like Chicago, Los Angeles, Miami, New Orleans, Dallas, and New York. The installation takes about 1 hour. After that, you’ll be paid just for driving your regular routes!

Review the full Terms & Conditions before applying. If still interested, download the app and fill out the driver interest form. Their website is vague about how much drivers can make, but word on the street is that you can expect about $300 per month.

To drive for Firefly, you must meet the following requirements:

  • Be 21 years or older
  • Have a valid driver’s license, a clean driving record, and be able to pass a background check
  • Have the appropriate automobile insurance
  • Own a vehicle made in 2011 or later with a factory finish paint job
  • Drive no less than 40 hours per week on average
  • Avoid driving through automatic car washes
  • Adhere to the driving regulations as stated in the Terms & Conditions

Cons of Firefly:

  • Need to adhere to strict regulations
  • Must be a rideshare, delivery, or taxi driver. Regular commuters are not eligible.
get paid to advertise on your car like this man driving a vehicle with car advertising on top
Credit: Uber

Uber OOH

A few years ago, Uber launched a new advertising strategy called Uber Out-Of-Home (Uber OOH). This new program allows brands to advertise on digital billboards placed on the roof of Uber vehicles and taxis. The program only exists in a few locations like Dallas, New York, Phoenix, Boston, and Atlanta. There isn’t a ton of information out about the program, but it still might be worth your time if you’re an Uber driver.

A 2020 article by CNBC claimed that drivers received $300 for installing the equipment and $100 for every week they drove 20 hours or more. If you are an Uber driver and want to get paid to advertise on your car, head on over to Uber’s website and submit an interest form.

Cons of Uber OOH:

  • Not available in many areas.
  • Uber’s website is vague regarding rules, regulations, and pay.
Woman standing next to her car with an Adway car advertisement displayed on the side
Credit: KTLA

Adway

Adway is a startup company that uses geo-fencing technology to project advertisements on the side of your vehicle. They do this with a small projecting device that is affixed to your side mirror. The company is newer and primarily operating in California, but it recently received a few million in seed funding so keep an eye out for it to expand.

To be a part of their program, you must be a rideshare or delivery driver. It’s a great way to make passive income if you work at places like Postmates, Uber, Lyft, GrubHub, DoorDash, and Amazon Flex. If you drive 40 hours per week, their site says you can earn up to $900 a month ($225 per week). Those driving 25 hours per week can earn up to $600 a month (or $150 per week).

Adway does have some strict regulations, so read the full Terms & Conditions before applying. If still interested, head on over to Adway’s website where you can sign up and download their app.

To drive for Adway, you must meet the following requirements:

  • Be 21 years or older
  • Have a valid driver’s license, a clean driving record, and be able to pass a background check
  • Have the appropriate automobile insurance
  • Own a vehicle made in 2011 or later with a factory finish paint job
  • Drive no less than 20 hours in a 30-day period.
  • Adhere to the driving regulations as stated in the Terms & Conditions

Cons of Adway:

  • Need to adhere to strict regulations.
  • May not be available in all areas just yet. Most drivers seem to be in Los Angeles.

Caution: Beware of car advertising scams.

There are many scams related to car advertising. Don’t become a victim! Legitimate companies will:

  • Never ask for any money from you for start-up fees, installation, or removal.
  • Pay you by direct deposit.
  • Never send you a check to cash or ask you to transfer any funds for any reason.
  • Expect you to have a good driving record and be a legal adult.
  • Never contact you out of the blue with a “too good to be true” opportunity.

Hip Tip: This article focused on smaller amounts of passive income. If you’re interested in making car advertising a full-time career, check out the company Do It Outdoors. They’re hiring!


Don’t miss out on these other legit ways to make money!


About the writer:

Kara is a writer and photographer from the Midwest. Her creative work has appeared in various publications over the past decade. With a background in finance, she loves to be money-savvy.


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