**The Target Semi-Annual Toy Is Coming Soon! | Score up to 70% Off Popular Toys & Games

Replenish your gift closet at the Target semi-annual toy sale! 😍🎯💖

Target’s Semi-Annual Toy Sale offers some of the very best deals of the year on games and toys, and this savings event is right around the corner!

The Target semi-annual toy sale usually happens in January and July, but last year the winter savings started earlier than ever, almost immediately after Christmas! Beginning in late December of 2020, we found some HOT deals on toys and games from top brands including Paw Patrol, Disney, Trolls, and more.

Whether you’re planning ahead for birthdays, stocking up for future holiday donations, or stashing away early Christmas gifts, these popular toy deals from 30-70% off are usually too good to pass up. Plus, Target Redcard holders save an additional 5% off their purchase!

Keep reading for everything you need to know about saving money at Target’s semi-annual toy sale…

1. Expect the winter Target toy sale to start in late December.

Based on what happened last year, you can expect this winter’s Target Toy Sale to hit stores after Christmas, with the biggest 70% discounts towards early to mid-January. This sale is most likely to start on a Thursday, when Target stores typically mark down toys.

2. Make a shopping list and read the reviews first.

Frequent Target shoppers know that every Target run is more effective when you bring along a list to help keep you focused and organized.

It’s also important to read the reviews of the toys on your list before you head to the store. Even at the deepest discounts, some deals just aren’t worth your hard-earned cash… even if they are 70% off!

3. Arrive when the store opens for the best chance of getting everything you want.

Customers looking to score the most popular toys at a discount are going to arrive early! So bring your Black Friday mentality and make sure you beat the crowd by knowing when your store opens.

If there’s something you really want to buy at a discount, be ready to shop on the first day of the sale. Popular brands don’t usually last long enough to see the 70% markdowns that come toward the end of this savings event.

4. Save up to 70% on toys and games.

Historically, when the sale starts, toys are discounted at 30% off. Then the discounts gradually increase to 50% off, then eventually the savings jump to 70% off anything that’s left. Some shoppers have reported seeing select toys go straight from 30% off to 70% off, but this will vary by store.

*Note that during large sales, Target will not do price adjustments. If you buy an item early in the sale and the price drops later on in the sale, you will not be entitled to the lower price.

5. Brands that go on sale include LEGO, Barbie, Fisher-Price, and more.

While the discounted toys won’t be announced until the sale actually begins, here’s a list of some of the top brands that we’ve seen hit the clearance section during Target’s semi-annual toy sale the past:

• LEGO
• Barbie
• Disney
• L.O.L Surprise
• FAO Schwarz
• Paw Patrol
• Our Generation
• Melissa & Doug
• Pokémon
• Fisher Price
• Hot Wheels
• B. Toys
• Ryan’s World
• Baby Alive
• Funko
• Little Tikes
• Nerf
• Tons of games…and so much more!

6. Make sure to use the price scanners for even more savings.

Sometimes employees can’t keep up with the demands of Target’s semi-annual toy sale, so don’t put all your faith in the discount signs you see hanging in the aisles or on endcaps. Take a moment to look at the actual clearance tag on the item you want.

For even more accurate results, find a price scanner and check for the most up-to-date pricing on the items in your cart. Sometimes the price will drop before employees get a chance to update the clearance stickers. You could be in for a pleasant surprise (in the form of a greater discount)!

7. Save an extra 5% by using your Target Red Card.

If you’re not already a Target REDcard member, now is the time to sign up! Not only will you be able to score toys at up to 70% off during the store’s big toy sale, but you’ll also receive an additional 5% off your total. Plus, as a REDcard member, you’ll get exclusive deals and extended returns online and in the store.

8. Subscribe to our text and email alerts for notification when this sale goes live!

Subscribe to Hip2Save’s hot deal alerts so you don’t ever miss out on a great Target find!

We’ll let you know when the Target semi-annual toy sale goes live, and we’ll keep you in the loop with all the best deals, sales, and freebies all year long!  

Shop all the latest toys deals right here!