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Black Friday 2018

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The 2018 Target Toy Book is Here – Save Big Before Black Friday!

Hip2Save may earn a small commission via affiliate links in this post. Read our full disclosure policy here.

Target’s Toy catalog has arrived! 🔥 📭

Be sure to watch your mailboxes for Target’s 2018 Holiday Toy Book which should possibly be showing up in your mailbox any day now! You can also browse through the new 2018 Target Toy Catalog online here!

Along with 88 pages filled with all the hottest Christmas toys, Target also has details on a few of their upcoming holiday promotions! 🎁

BOXER AI toy at Target

Get ready to save on toys!

Starting Sunday, October 28th, you’ll be able to score 25% off one Toy, Sporting Goods or Kids Arts & Crafts item with a Target Store coupon or when you text TOY to 827438 to get the coupon on your mobile device, valid in-store and online. This coupon will be good from 10/28/17-11/10/17.


In addition, starting November 1st through Thanksgiving, November 22nd, you’ll be able to save up to 40% off a different toy each day with a new daily Cartwheel offer. You’ll just need to check the Target app for the “Kids Daily Deals” offer of the day and load it to your account or just check Hip2Save.com as we will be posting these deals each day!


Plus, starting November 16th and running through December 21st, Target will be featuring a new exclusive Funko item every Friday! These mystery items will only be available while supplies last so you’ll want to watch Hip2Save.com to grab those as soon as you can!

LOL Surprise Pets Amazon Top ToysLast but not least, on Saturday, November 10th, select Target locations will be hosting a FREE L.O.L Surprise! Eye Spy Scavenger Hunt Event from 10 A.M. to 1 P.M. Activities will include a selfie station, free gifts and giveaways every thirty minutes!


Head HERE to check out the full Target Toy Catalog online!


Join The Discussion

Comments 19

  1. Noelle

    Do you know if there is a way to get multiple books? My kids love circling what they are asking Santa for & since ToysRUS is gone, the Target book is all we have left. Thanks.

    • Trulyblessed

      Sometimes Target will have extra toy books at the front of the store, near the carts.

      • Noelle

        Thank you! I will have to check it out.

    • kate

      I heard somewhere that Amazon is doing a toy book this year…

    • Amanda

      If you cant find a way to get multiple books I just have my kids each use a different color for their circling 😉

    • Sandi

      My daughter used to circle too, (almost everything! Lol) but now that she’s older she cuts out which toys she wants and glues them to a piece of construction paper. It’s her Wish List. Tip…be sure they cut out the entire photo. Many times my daughter cut part of the photo off so then I had to try to figure our what it was. Ha Ha!

  2. Melissa

    Do you know if the 25% off coupon is going to exclude LOL surprises like the last coupon they had did?

    • Amber (Hip2Save Sidekick)

      Hi Melissa! I did contact customer service to ask and they are not yet aware of the exclusions. Be sure to check back on the 28th!

  3. Taylor S

    Any clue what the exclusions on this coupon will be? Will baby toys be included in this as well?

    • Amber (Hip2Save Sidekick)

      Great question! I did speak with customer service and they do not have the list of exclusions available yet. Be sure to stay tuned!

  4. Amy

    I am a Target apparel department head and received a memo on this last week. I know for sure that this coupon will exclude all Lego toys. This is Lego choosing not to participate, not Target’s choice.

    • Amber (Hip2Save Sidekick)

      Thanks, Amy! Good to know!

  5. Nicole

    Only up to 40% off a different toy everyday?? In the past it was 50% off 😏

  6. Kalynn

    No toy magazines in my store today, but I did see them tearing down a large section in the books/movies selection, and when I asked why, they said it was going to be more toys!

    • Sara Thompson

      Ours too!!!!

  7. Laura

    I got it today, It comes with a coupon. Free $10 gift card with a $50 toy purchase. Of course it excludes legos😕

    • pretypiper

      How do you receive the toy catalog?

  8. Michelle h

    How do I sign up for one?

    • Amber (Hip2Save Sidekick)

      Hi there! It seems these are sent out randomly. Hoping you score one soon!

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