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Disney Store Opening Inside Target on October 4th

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Disney Store at Target

Get ready to experience the magic of Disney inside Target!

Target is planning a new partnership designed to bring the magic of Disney to select stores, and it’s all happening this Friday!

The Disney Store at Target will be opening inside 25 Target locations this Friday, October 4th, with 40 additional Disney Stores planned to open in the next year. To view a complete list of the first 25 locations to launch this Friday, see the original press release posted on Target’s website.


These new “shop-in-shop” Disney Stores will feature music, interactive displays, photo ops and a seating area where families can watch clips from Disney movies. More than 450 items will be available, including toys, games, plush, apparel, accessories, home products, holiday items, and collectibles. Many of these products have only been available at the Disney Store to date.

If there won’t be a Disney Store opening at a Target near you this Friday, you will be able to shop these items online beginning October 4th! Prices are expected to range from $2–$200, with many items priced at under $20.

Although the new Disney Store products won’t go live until Friday, you can get a sneak peek at the categories and characters that will be featured by previewing the collection on Target’s website.


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Join The Discussion

Comments 7

  1. T

    Is there any sort of event going along with it?

    • Jessica (Hip' Sidekick)

      Hi, T! I don’t see anything about an event happening with the launch but that is not to say that there won’t be one announced in the upcoming days! We will definitely post about it if it happens!

  2. AprilO

    Looks bigger than the JC penny Disney area wonder if we get the 5% off?

    • Amber (Hip Sidekick)

      Great question! I just spoke with customer service, they did confirm that you should receive the 5% off. You can always double check that before shopping on Oct. 4th, to be certain. Hope that helps!

  3. Randi

    I wonder where they are going to put it, my store was just remodeled and looks pretty full!

  4. Mrs Bear

    Wish there was a location near me. Closest one is 80 miles away 🙁

  5. Kayla

    oof. I think this is adorable, but I kind of hope it’s not at the front past the registers, like I would hope it was avoidable. My kids are going to want to go every single time, lol!

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