Take a Peek Inside One of This Year’s Most Elusive Toys – 5 Surprise Mini Brands Capsules

Hip2Save may earn a small commission via affiliate links in this post. Read our full disclosure policy here.

More Kids Sales

5 Surprise Mini Brands on shelf at Target

Have you heard of the latest collectibles from the world of tiny toys?

From the toy company Zuru, comes the latest unboxing/collectible toy to capture the obsession of kids everywhere! These tiny replicas of popular brand-name products come wrapped inside plastic capsules that collectors can unwrap to reveal miniature versions of familiar brands.


Inside of Mini Brands capsule

Each 5 Surprise capsule contains four Mini Brands collectibles and one shopping accessory like a shopping basket, shopping cart, or store shelving unit.

Even though they’re the perfect size for Barbie and other dolls popular with young children, tweens and teens are reportedly obsessed with collecting these tiny replicas too!


Twinkie box from Mini Brands capsule

There are over 100 brands to collect, including Skippy, Dove, Warheads, Dum Dums, Pez, Kikoman, and so many more. There are also Rare Metallic, Glow in the Dark, and Super Rare Gold Minis inside select packages to add to the thrill of the hunt!


replicas from inside Mini Brands capsule

We found our 5 Surprise Mini Brands in-store at Target, where they were selling for $5.99. They’re also sold in-store at Walmart for $5.97 each. These collectibles are extremely popular, so if you need them to check off your Christmas list, don’t hesitate – you should definitely grab them if you see them in stock!


Looking for a deal on toys? We’ve got all the best ones right here!

Join The Discussion

Comments 22

  1. Ali

    $9.99 price at target?

    • Dee

      Online for some reason is double the price on target. I’ve had luck having customer service online match the in store price

    • JACKIE ESPARZA

      yes that is what it says on line. not 5.99 sorry would not pay that price.

    • Jennifer (Hip Sidekick)

      Online. We found them cheaper in store, Ali!

    • Dahla

      Really but why they said selling for $5.99 Ali.And I don’t understand

  2. Liah

    We found them at Five Below for $5.

  3. nickiproctor

    We have been buying them from Walmart $5.97

    • Jennifer (Hip Sidekick)

      Yay!

  4. allie

    My kids love the Mini Brands. They also love the Shopkins Real Littles. Some of the most played with mini toys at our house!

  5. mama2for

    I have been looking for these for over a month!!! No luck 🙁

    • Rebecca

      I found them at Barnes & Nobel for $5.97 in my area. Sold out at Target and Walmart for me.

  6. Katie

    They have these for $10 at Joann’s so $4 with 6%.

  7. Amanda

    We saw these at Big Lots last week, but I can’t remember the price! I’m pretty sure it was $5!

  8. Melissa Rice

    Are there real product inside?

    • Jennifer (Hip Sidekick)

      No, they are little plastic toys similar to Shopkins!

  9. Mommyof3

    My kids love the mini brand items to play with their barbies, but this summer they were very creative and used pictures from my coupon inserts and cardboard to make some of their own. They really enjoyed it and it’s such a frugal way to do it. I had thought about submitting it to Hip2save with a picture of all their creations for the chance to get the Amazon $10 gift card, but wasn’t sure how to go about doing it. But it gave them a lot of non screen time fun this past summer.

    • Mommyof3

      Also, they even made a mini Target plastic sack for their dolls, it was really cute.

    • Jennifer (Hip Sidekick)

      You can submit that here, Mommyof3! Great idea!

  10. ebg

    I love watching videos of people opening them on tiktok. Though I wish there was more variety in mini products you can get.

    People attach magnets to the back of them so they can hang it on the fridge. So it’s not a total waste.

  11. Trina

    Justice had them in store and 50% off if you were a cardholder. They ended up being $4.72 with the extra 5% off cardholder discount. They are having the same black friday discount today. They did not have any online.

  12. Carina

    That would be so cute for my little ones doll house. She also loves all surprise balls..L.O.L, peppy pig etc. On a hunt now

  13. Kristy

    I am now seeing these mini brands going for $25 at places just for 1. Check Amazon and Walmart. They have gauged the price so much

Leave a Reply

Your email address will not be published. Required fields are marked *

It's not your Grandma's coupon site!

Sign up for a Hip2Save account (it's free) to access all of the awesome features!

Forgot Password?

Don't have an account? Register

Forgot Password

Don't have an account? Register

Become a Hip2Save Insider

Don't Miss Out! Join our large community of insiders - it's totally free! Once you join, you'll be able to save & share your favorite deals, rate posts and recipes and add items to your HipList and Cookbook! What are ya waiting for?!

Already have an account? Login

Become a Hip2Save Insider

Don't Miss Out! Join our large community of insiders - it's totally free! Once you join, you'll be able to save & share your favorite deals, rate posts and recipes and add items to your HipList and Cookbook! What are ya waiting for?!



Already have an account? Login

Thank you for rating!

Would you also like to leave us a comment?