Godiva is Closing All 128 of its North American Locations

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Godiva sign inside chocolate boutique

We’re sharing the latest store closing news!

Luxury chocolatier Godiva has announced that it will be closing all of its brick and mortar locations in North America by the end of March. This news comes less than two years after the company announced a massive expansion plan, which included opening over 2000 cafés worldwide. The Belgian chocolatier has yet to disclose how many employees will lose their jobs.

Godiva’s physical locations in the US relied heavily on mall traffic, which began dwindling even before the coronavirus pandemic. The company is planning to keep its stores open in Europe, the Middle East, and China. In the US, Godiva’s products will continue to be sold online and through Godiva’s grocery, club, and retail partnerships.


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Comments 12

  1. Marie

    Awww darn. I looooved their ice cream sundaes.

  2. Amyamplify17

    This is so sad! I loved their milkshakes and the freebies on your birthday month. So sad, I hope their like Fannie may and come back again!

  3. MommySpendsLess

    I’m not overly surprised. I bet they’d do better if they partnered with another, complementary but non-competing brand who already has stand-alone stores. I’m picturing a company like Starbucks.

  4. Evie

    I do not care for their candy. It tastes like I am swallowing a big lump of fat!
    No stores in my area to close.
    It seems no stores ever close in China except for Home Depo.

    • mrswagley

      Same, greasy sugar. Lol

  5. mrswagley

    Their candy is not good, and seriously overpriced. Still sad to see businesses tanking though.

  6. yjr2004

    As long as See’s is open. I’m great!

    • Jen O.

      I’m with you on that! If anything happened to See’s, I would be beyond sad!

  7. Patty

    Just picked up some Godiva at Target yesterday.

  8. Devon

    They have the BEST chocolate ice cream!!

  9. Lydia

    See’s is going strong yay! I work there 🙂
    And they are the best.

    • lk

      Normally I love Sees, but I ordered some in Oct/Nov and my box of truffles was basically stale. The chocolate was hard and I almost threw away the box, but of course I had to try every one. Only one was up to Sees standards in my opinion. And I got a small box at Christmas, one piece was crushed which alarmed me because I had given the same box to 4 close friends. Not sure if I will go back to Sees. Godiva is greasy – no doubt about it.

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