I Was Shocked This Completely NON-Toxic Self Tanner Really Worked (+ BOGO FREE NOW!)

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This made-in-the-USA and organic ingredient self-tanner is EVERYTHING you’ve been dreaming of for the perfect summer glow.

woman wrapped in white towel showing off tan arm

The safest summer glow you’ll ever get. ☀️

Most of us dream of achieving a summer glow so good it looks like we’ve been beachin’ it all summer long. After trying a new self-tanner on the market, I’m so excited to share, it’s totally possible & incredibly easy!

However, this one is skipping ALL the chemicals. 🙌🏻 Keep reading because best of all, I’m sharing a hot deal on all their products too!


woman wearing green bathing suit top with hands out to side

Ever since I can remember, I’ve dreamt of being naturally dark & tan – I truly feel my best when my skin is sunkissed & golden.

(I know many more agree since there are so many highly-rated self-tanners on the market.)

However, the older I get, I’ve learned to accept my natural beauty and realize that tanning beds simply aren’t worth my long-term health. (Plus, it’s super pricey to do regularly!)

On the flip side, I’ve also become very passionate about products & how safe they are, especially if they’re going on my skin, so I’ve been steering clear of my old favorites & their toxic chemicals.

That is until I discovered the organic & totally toxic-free Beauty by Earth self-tanner! 😍

hand holding bottle of beauty by earth self tanner

This tanner is the real deal, friends! I don’t care whether you’re loving your current self-tanner or laying in a tanning bed…you have got to try this stuff ASAP! Over the years, I’ve tried many self-tanners so I can confidently say this self-tanner is hands down the absolute best on the market! 🙌🏻

Plain & simple, it’s sunshine in a bottle, without the damage. ☀️

Before I go any further, Beauty By Earth is not sponsoring this post. They were nice enough to send me this product to try and I fell so in love, I insisted we get this on the site! Plus, they wanted to make sure you all could try it for yourselves by offering a sweet promo on their self-tanner.

hands holding beauty by earth self tanner and black application mitt

Beauty by Earth vows to never put toxic chemicals in their products and their self-tanner is free from: parabens, sulfates, fillers, synthetic dyes, and synthetic fragrances!

If that’s not impressive enough, they’re also gluten-free, vegan, made in the USA, and the butter & oils in their formula are all organic! While they do note their product technically isn’t certified organic, here’s the reason why:

Our natural self tanner is made up of 81% water and certified organic ingredients, the other 19% are naturally derived ingredients and it does not include any toxic or harmful additives.

I’M SOLD! 🙋🏼‍♀️

hand holding a bottle of self tanning mouse

Despite all their claims, I still ran each and every ingredient on this bottle through EWG and every single one came back super clean!

Now, I know you’re all on the edge of your seat to know if a product this great actually works so…

I’ll just let my before & afters do the talking for a minute. 😱 

before and after of womans arm with self tanner

before and after of womans legs with self tanner

before and after of woman wearing self tanner

YOU GUYS!!! 😱 😱 😱

I’m just as blown away as you all likely are! And just in case there are any skeptics out there, I want to fully disclose there was NO editing of my before & after results – these are straight off my phone, baby!👏🏻

This stuff is absolutely amazing and the coverage is so even & natural-looking!

hand with black mitt rubbin lotion into leg

Here are all the qualities I noticed after trying this Beauty By Earth self-tanner:

  • It smells good. The scent is a light coconut and very pleasant compared to other brands I’ve tried. (And I’m someone who is very sensitive to beauty product smells).
  • Even coverage. Elbows, fingers, knees, & feet tend to be dead giveaways you’re wearing a self-tanner so I was pleasantly surprised to witness seamless & even coverage on every part of my body after my application.
  • It’s moisturizing. This stuff is packed with natural & organic ingredients like shea butter, aloe vera, and Japanese green tea so it left my skin feeling refreshed & silky smooth.
  • Covers problem areas. I even noticed this self-tanner unexpectedly hid my stretch marks, small scars, and a few varicose veins I have accumulated over the years. While it’s not something I was trying to do, it was such a great surprise.
  • No staining. I’m happy to report I experienced zero staining on my white bedsheets & white nail polish which is pretty common with other self-tanners. I did notice it would transfer on my white towels if I scrubbed too hard so just be sure to dab lightly when getting out of the shower.

hands holding beauty by earth self tanner mousse with mini sized mitt

While I’m not normally one to promote all the extras some companies push, I will say their application mitt for your face AND body is a total must! Each of them allows for an easier application and makes a world of difference in achieving streak-free coverage. Plus, they save your hands from becoming discolored.

I also really loved the Beauty by Earth tanning mousse for my face. It was super lightweight and I barely felt like I even put anything on, but the results were just as impeccable as the body lotion!

beauty by earth self tanner and application and exfoliating mitts on beach towel

And whatever you do, don’t forget their exfoliation mitt too!

I never used one of these before, but it was the perfect tool to prep my skin before application and washes easily in the washing machine!

woman wearing white towel holding up beauty products

According to Beauty by Earth, they claim your self-tanner will last between 5-7 days, but even after 7 days, I still looked incredibly tan so I back them when they say you really only need to do one application per week to maintain your glow.

It’s also buildable so you can go as dark as you want!

I did a second application two days later and I did find myself to be too tan, but that’s my personal preference. And hey, that just means my bottle of self-tanner will last that much longer. 😃

woman sitting in car with fresh flowers

I snapped this photo on my way out to dinner many days after my application and I cannot even tell you how many of my friends complimented my skin (that literally never happens) so I felt amazing getting to rock my new tan and soaked up all the compliments about my glow…literally. 🤣

Best of all, I haven’t even felt the need to wear any makeup on my face! Just a little eyebrow pencil, mascara, & lipstick and I’m out the door!

Ready to give it a try for yourself?! Check out these deals you can score!

hand squirting beauty by earth self tanner onto black application mitt

Beauty by Earth Lotion $30.99
Beauty by Earth Tanning Mousse 3.3 oz. $19.99
Total: $50.98
Use code HIP2BOGO to score a bottle of equal or lesser value FREE!

Final cost just $30.99 for BOTH of my favorite self-tanners!

Beauty by Earth Tanning Kit $44.99
Beauty by Earth Tanning Mousse 3.3 oz. $19.99
Total: $64.98
Use code HIP2BOGO to score a bottle of equal or lesser value FREE!

Final cost just $44.99 for all of my favorite self-tanners!

Or buy a tanning kit for a friend and get yours free!

Buy 2 Beauty by Earth Tanning Kit $44.99 each
Total: $89.98
Use code HIP2BOGO to score a bottle of equal or lesser value FREE!

Final cost just $44.99 for two self-tanning kits!

*Note that shipping is free on orders $50+ after BOGO discount.

You can even find Beauty by Earth products on Amazon, just keep in mind you won’t receive the same discount we’re offering above.

woman holding beauty by earth lotion bottle

And just in case you aren’t as happy as I was with my results, just know Beauty by Earth also has a 30-Day Love it or Money Back Guarantee and they make returns easy & free!

If you try it, don’t forget to tag us and share your results with us on Instagram! 😍


Grab these gorgeous swimsuit cover-ups before summer’s over!


Sara is a self-taught blogger and photographer with 5 years of experience having work featured in various building, travel, and fashion publications, most notably Bassett Furniture and Fossil.


Join The Discussion

Comments 45

  1. Amanda7141

    The face tanner in this brand worked great for me but the body lotion ended up leaving me splotchy as it wore off and smelled horrific.

    • Sara

      I’m sorry to hear you had such a bad experience, Amanda! Thanks for sharing your feedback with us!

  2. kim

    The face tanner worked but it was slow. I had to apply 3 times before I could tell a difference (I applied to only half my face to test).

    • Sara

      Hey Kim! Thanks for sharing that with us! I noticed my results took a solid 8 hours before I really noticed a difference. Regardless, I hope you love the tan it gave you!

  3. CJ

    I’ve actually been using Jergen’s Natural Glow for my face and been pretty pleased with it. It’s inexpensive and natural looking and I haven’t worn foundation all summer bc of it!!! 🙂

    • Sara

      Glad you’ve found something that works for you, CJ!

  4. nathan-1

    Wow. It’s amazing how it made your wood floors more tan as well.🤣

    • Cherrill

      Glad I’m not the only one to notice that.

      • jessa

        Theres bikini strap tan lines too 🙄🥴

        • Sara

          Hi, Jessa. I’m sure you noticed, but those lines are in both photos and are from a bathing suit I’ve been wearing all summer to the pool with my kiddos. Given that I already had tan lines, the self-tanner isn’t something that will eliminate existing tan lines and it only enhances the natural color you already have. As I mentioned, it is buildable so if you’re looking to get rid of tan lines you could certainly do more applications. However, I was thrilled with my results after just one application so I stuck with that. If you give it a try, you’ll have to let me know what you think! 🙂

          • jessa

            Sure. Ive tried St. Tropez face and got a little allergic reaction so i stopped that. I also have 2 St. Tropez body sprays but obviously i was not willing to try those. Ill sell those on ebay or mercari but i have Jergens after shower tanner you put on when your wet. I purchased through a link here but i am apprehensive to try. The wet part seems like it will mame me streak. Currently i go to the tanning salon. I am willing to try anything because i am so pale

            • Sara

              I hope you love it, Jessa! I’ve noticed from past experience that exfoliating really well and the microfiber mitt make such a huge difference in the application so if haven’t tried those in conjunction with your self-tanner definitely do! Good luck!

    • Sara

      Thanks for sharing your thoughts on my floors, nathan-1! As stated in my post, I did not edit or apply filters on my before and after photos. However, given the fact this self-tanner takes 6-8 hours to show a difference the sunlight in my room was likely different from when I took each set of photos. (I do only get late afternoon sun in my bedroom and shade in the morning, so that would likely explain the warmth on my floors in the after photos). Please know that I would never mislead our readers and hope you found some sort of value in this post. Have a great day!

    • Chad

      Who cares. She looks amazing regardless

      • Sara

        Thanks, Chad!

    • Sadie

      Dang, I was totally sold too. It’s super scary how easily we can all get persuaded into buying things.

      Does anyone else on here have a legitimate review on their products. She likely got it for free and obviously gets a commission from her sales, and now that Nathan pointed out the difference in the photo I can’t help but be skeptical. It unfortunately is edited to look much more saturated than it is. Funny how I overlooked it, being a photography teacher for 3 1/2 years in the past.

      I don’t disagree that the product probably works, but would like to hear from some others! I’m interested in a self tanning product, especially with summer coming to an end.

      • Anne94

        I love this self tanner… I’ve been using It for several months. She mentioned she got free samples & is not getting a commission 😉

        • Sara (Hip Sidekick)

          So glad you love it, Anne!

      • Sara

        Hey Sadie! Thanks for sharing your thoughts. It does look like a few readers below have shared their testimony and hope you find more value in them.

        To be totally transparent, yes, I did receive these products for free, but you can guarantee I’ll be buying them out of my own pocket from here on out any time I need a self-tanner! That’s one downside to my job because I realize I need so many things in my life that I didn’t before. LOL!

        However, I’m just a person like everyone commenting here, working to support my kiddos, and it’s important to me that readers know I’d never share something I truly don’t love and believe in. If you do end up giving this a try you’ll have to let me know what you think!

      • Alli

        I love Bondi Sands. It’s the only one I use.

  5. Margaret

    You look amazing, Sara!

    • Sara

      That’s very sweet of you, Margaret! Thank you so much, you made my day. 🙂

    • Anne94

      I agree 😊

      • Sara

        Thank you so much, Anne94! 🙂

  6. LB

    I’ve been using this tanner since it came out (I think it was on a FB ad forever ago) and I still use it daily on my face, mixed with liquid foundation, and on my body for special occasions. It’s true, it’s a self-tanner knockout and wins hands down above any other brand. Thanks for the promo, grabbed another two plus their deodorants , which I love, to get to free shipping!

    • Sara

      How awesome, LB! Thank you for sharing your testimony with us and I’m so glad you were able to score this awesome deal!

  7. Anne94

    I have been using this tanner for over a year and I love it! I never have streaks and the odor is much less than other brands. It’s easy to apply and looks natural. I especially love that it’s non toxic!! I use to like Jergens and liked the price tag but I didn’t like the ingredients and chose to stop using it. Thanks for the post…I decided to try the mousse and the mittens to apply the lotion. super excited to get the discount! Thanks!!

    • Sara

      I’m so excited for you to give it a try, the mittens make such a huge difference! Don’t forget to tag us on Instagram with your results so I can see, Anne! 🙂

  8. Alikia29

    Works really well and smells so much better than all the others I’ve tried.

  9. Angela

    This tanner was blotchy for me personally but just wanted to say that you look amazing with it 🙂

    • Sara

      Aw, well thank you so much, Angela! I’m sorry you didn’t have as great of an outcome! If you haven’t tried the mittens for application and exfoliating really, really well beforehand I’d recommend trying it next time because it makes a world of difference! Thank you for stopping by and leaving such a sweet comment. 🙂

  10. live2save

    It’s disappointing that a filter was used on the “before” photos. Everything is greyer, the floor/rug/clothing/etc.

  11. Carol

    Sara just wanted to say you look great and I love your reviews. Sorry there are so many mean people out there.

    • Sara (Hip Sidekick)

      Thank you so much, Carol! You made my day and I’m so happy to hear you love my reviews too! 🙂

  12. Shay

    I had a question about why do you recommend to get the lotion and the mousse? Do you combine on your body? I looking at the kits etc but wanted to know which way to go that you suggested above. Thanks! 🙂

    • Sara (Hip Sidekick)

      Hey Shay! I loved using the mousse on my face since it’s much lighter and you have less chance of streaking with a mousse so that’s why I used it. I think both products are great though and if your budget only allowed for one I would just recommend getting whatever you think you’ll love most because they’re both great!

  13. IowaGirl63

    Sadie- I’ve followed this site for years and have yet to be misled in to buying something. Of course the site gets commissions, how do you think they can continue to give us such great deals? Maybe try being kind in your comments. It goes a long way in this cruel world we live in.

    Thank you Sara for your review! I use Bondi Sands tanning mousse which I love, but will try this as well with their BOGO deal!
    LOVE HIP2SAVE! Thanks for all you do!

    • Sara (Hip Sidekick)

      Thank you so much for your kind words! We sure appreciate you being a valued reader and are so glad you find so many great deals that have helped you save! I hope you love the self tanner!

  14. Tonya S

    You look awesome Sara! Some of us have to work so hard for even a little tan. This product looks amazing. 😍

    • Sara (Hip Sidekick)

      Thank you so much, Tonya! I hope you love it too if you’re giving it a try! 🙂

  15. Alli

    I may have missed this in the post, but is there a color guide so you can see where you’ve put it?

    • Jennifer (Hip Sidekick)

      If you click on the link and go to the Tanners tab, you can see the different colors available. There are different colors such as cream, chestnut, latte & more.

  16. Colleen

    Have never used self tanner before but would like to try this.

    Can you use the regular self tanner on your face – or should you only use “face self tanner” on your face?

    Thanks in advance!

    • Sara (Hip Sidekick)

      Hey Colleen! I have used the regular self-tanner on my face and it worked totally fine! I’d recommend moisturizing your face first, then starting with a very light layer on your skin and waiting the full amount of time to see if more needs to be added. I hope this helps!

      • Colleen

        Great, thanks so much. Appreciate all of your tips!

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