Kellogg’s Family Rewards Ending December 31st | Redeem Your Tokens Soon

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Wave goodbye to Kellogg’s Family Rewards!

Kellogg’s Family Rewards will be coming to an end as of December 31, 2022.

After a decade of offering coupons, recipes, and special offers, Kellogg’s Family Rewards has decided to cut out the middle man and connect you directly to the brands you love. While KFR is going away, the offers and promotions won’t be – they’ll just be easier to access! This change is intended to help you experience everything you love from Kellogg’s while removing all the hoops like logging in, points, etc.

3 different Kelloggs products on register belt at Walmart

You can still earn monthly tokens until December 31, 2022, and you’ll need to redeem any rewards before January 15, 2023. For some current promotions, you will still need to log into your account and access them there.

After January 15, 2023, you will no longer need to log into your KFR account to score promotions and fun offers; instead they will be found on specially marked products, social media and tv commercials. You’ll still get emails and news updates, but they will be directly from the brands you love.

Even better, there will still be coupons available to you, all you will have to do is check Kelloggs.com frequently for savings and deals on your favorite brand.

kellogg's frosted flakes, froot loops, and apple jacks on table with plant in the background

If you want to get a full run-down of the changes that you can expect, make sure to head here and read all about it.


Keep up with all the latest coupons on this page!

(Thanks, Denise!)


About the writer:

Krystal has an associate's degree from Devry University, with over 6 years of writing experience between multiple publications in the fashion, lifestyle, beauty, and health industries.


Join The Discussion

Comments 7

  1. Nicole

    This is a bummer we love the annual book program they have. Where you can get 10 books just for buying Kellogg’s products. This has helped build my baby’s library and I look forward to it every year.

    • Justina

      seems like those promos might continue, scan the article again, seems like they may still be advertised on the boxes with their own web address, I enjoy them too, and we received a few nice items like kellogg’s spoons thru the older program version and recently love the swig and tervis mugs—but gosh, their rewards website has always been problematic, I’ve been encouraging them to go with fetch rewards cash back app to give us pts for the purchases, maybe even have their reward items offered thru them, cause it’s always a hassle each time that I login, even this last book promo, I could only order 1 or 2 maybe once 3 books at a time to get thru the 10 credits on my acct, it was a mess!

    • 5pink1blue

      I don’t think the book program is going away. Just the scanning/texting receipts for tokens. When they switched to this new program I stopped using it. Never saw anything I wanted and the few things I redeemed for were junk.

      • bqrc

        The rewards have been awesome under this new program, but the website itself is a disaster. For the first several months, buying a single Kellogg’s item would net you a $5 GC to places like Target, B & N, Walmart, The Container Store… I also got Eggo plates, a Rice Krispies Tervis tumbler (this is an awesome item), a KFR reusable bag and Cheez-It socks, though I’ve had to make 2 separate purchases to qualify these last few months. I won’t miss the hassle of the website, but I will miss the prizes.

  2. Patricia Lavenz

    I have never liked the new site as I have to get a code every time I sign in. It is such a waste of time to go to my email to get the code and then try to sign in again. Happens every time I try to sign in.

  3. Pam

    I won’t miss the program. I was very disappointed when they made the broad changes. And, the website is usually wonky. Just tried to log in and it said the page wasn’t available. I sent them an email to request help. Here’s betting I won’t hear from them. I don’t even know what I have in my account since I haven’t been using the site regularly but I do want to use my points before it ends. It’s all just frustrating.

  4. Debbie

    I always had problems with their site. But I did well with the old version, where your points carried over, and when the cookies were still on there. I got lots of good coupons. Never liked the new version, but got a few gift cards, so it was worth it. I really won’t miss it. It’s difficult to sign in and move around in the site.

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