Dollar General’s pOpshelf Stores Now Open in 55 Locations + More Coming Soon
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This new Dollar General format is popping up everywhere!
As we first reported in 2020, Dollar General is launching a new store concept called pOpshelf. These stores are designed to provide a “differentiated shopping experience” for customers in suburban areas.
By the end of February 2022, there will be 55 pOpshelf locations open across the US in addition to 25 store-within-a-store formats.
The company recently announced plans to expand the pOpshelf footprint to 100 additional stores this year, with a thousand locations planned to open by the end of 2025!
“Throughout pOpshelf’s first year, we’ve been very pleased by the customer demand for the concept’s on-trend merchandise, price points, and shopping experience. pOpshelf is an integral part of Dollar General’s innovative and long-term strategy as we continuously look for ways to best serve customers and diversify the relevant goods we offer.” – Emily Taylor, Dollar General’s executive vice president and chief merchandising officer.
The new pOpshelf stores are larger than the average Dollar General, with the goal of offering customers a less cluttered appearance and a more enjoyable shopping experience.
Prices at pOpshelf stores are rounded to the nearest dollar, with 95% of the retailer’s items priced at just $5 or less.
If you have a pOpshelf store near you, be sure to enroll in the pOpshelf Rewards program. After you’ve created your account, you’ll receive a barcode that can be redeemed in-store for your choice of one of six rewards boxes!
Head on over here to enroll or to learn more about the program.