The BIG Brands Behind Costco’s Kirkland Signature Items

Hip2Save may earn a small commission via affiliate links in this post. Read our full disclosure policy here.

More Costco

costco shopping cart with items

If you’re a Costco shopper… listen up!

A Costco membership offers low warehouse prices on thousands of high-end, brand-name products and services.

But did you know that many of Costco’s Kirkland Signature items are actually manufactured under a private label by name-brands just for them? Even better, they’re often the same or better quality but sold at a fraction of the cost! 😱 Get ready! We’re sharing some of the biggest brands that may be behind Costco’s popular Kirkland Signature Items.

*Please note that prices below are for in-store purchase as online prices are often higher for Costco items.


1. Starbucks vs. Kirkland Signature Coffee

hand holding bag of kirkland coffee

Did you know that select varieties of Kirkland Signature Coffee are actually roasted by Starbucks Coffee Company? You can pick up a 2.5lb bag of Kirkland Signature House Blend Coffee for around $11.99 (30¢/oz), whereas a 12oz bag of Starbucks Coffee sells for $8.49 at Target (71¢/oz). BIG savings!


2. Diamond Naturals vs. Kirkland Signature Pet Food

kirkland dog food

Shopping for a furry friend?

All of the Kirkland Signature Dry Dog and Cat Foods are made by Diamond Pet Foods in five company-owned manufacturing facilities in the U.S.

As just an idea, a 40lb bag of Kirkland Signature Super Premium Chicken, Rice & Vegetable Dog Food sells for around $27.99 at Costco (= 70¢/lb), whereas a 28lb bag of Diamond Naturals Grain-Free Dog Food sells for around $39.99 at Specialty Pet Stores (= $1.43/lb). No wonder their pet food is one of their best-selling items!


3. Huggies/Pampers vs. Kirkland Signature Diapers

name brands sometimes make costco items, like these Costco diapers

Rumor has it that Costco’s highly rated Kirkland Signature Supreme Diapers may actually be made by Kimberly Clark (the manufacturer of Huggies) and are just an “older generation” Huggies. While this is not publicly advertised or verified, many members rave about these diapers on Costco.com.

The Kirkland brand diapers tend to run about $10-$12 cheaper per box compared to Huggies or Pampers.

“I have tried them all, from Pampers and Huggies to up & up from Target. These diapers are the best. Not only do they have the fastening tabs, but also a velcro-like spot on the diaper around the hip area offering a better fit. This helps the leg holes to stay closed while also letting the diaper move with my son’s movements. So far we have used sizes 2 to 4. I LOVE these diapers.”


4. Jelly Belly vs. Kirkland Signature Jelly Beans

Kirkland Signature Jelly Belly jelly beans

While Kirkland Signature Jelly Belly Jelly Beans may be a seasonal product, they’re definitely worth adding to your cart if you happen to spot them and are a candy lover. You can grab a whopping 4lb container of these gourmet jelly beans for just $13.99 (or occasionally $9.99 after Instant Savings!), which equals just $3.50 per pound. This seems like a fantastic price as a 2lb package of Jelly Belly Jelly Beans sells for $19.99 on JellyBelly.com! 😮

The Kirkland Signature Jelly Belly containers come with 49 different flavors such as Sunkist Pink Grapefruit, Strawberry Cheesecake, Orange Sherbet, Cotton Candy, and other fun flavors. Yum!


5. Duracell vs. Kirkland Signature Batteries

kirkland batteries on shelf at costco

According to this interview with the CEO of Costco, the Kirkland Signature Batteries are actually made by Duracell. You can pick up a 48-pack of Kirkland Signature AA Batteries for $15.99 (= 33¢/battery), whereas a 40-pack of Duracell AA Batteries sells for $17.99 (= 45¢/battery).


6. Specialty Cheese vs. Kirkland Signature Cheese

hand holding kirkland cheese at costco

Have you ever browsed through the cheese cases at Costco? I picked up a block of Kirkland Signature Parmigiano Reggiano cheese and noticed on the back of the package that it is specially selected by Formaggi Zanetti, a company in Italy.

While all Costco cheeses are not imported, this is a great deal for cheese that is cut and packed in Italy, aged for over 24 months, and sold for just $11.79/lb!


7. Bumble Bee vs. Kirkland Signature Tuna

kirkland tuna from costco sitting on shelf

If you’re a fan of tuna, the Kirkland Signature White Albacore Tuna is supplied by Bumble Bee Foods and sells for $15.99 for eight 7oz cans which is roughly 29¢ per ounce, whereas the 5oz cans of Bumble Bee Solid White Albacore Canned Tuna sell for $1.89 per can (= 39¢ per ounce) at your local Target. Pocket the savings!


8. Pureology vs. Kirkland Signature Moisture Haircare

costco kirkland signature shampoo and conditioner is rumored to be made by pureology

If you’re looking to save on hair care products, consider grabbing these large bottles of Kirkland Signature Moisture Shampoo & Conditioner at Costco. A 33.8 fl oz bottle of shampoo regularly sells for around $9.99 and the matching conditioner sells for just $7.49. This product smells amazing, is sulfate-free, paraben-free, and color-safe. And, rumor has it that this product is actually made by Pureology!

As a price comparison, a single 33.8 oz bottle of Pureology Hydrate Shampoo alone sells for $69 at Ulta Beauty stores. That means you can grab serious savings by purchasing hair products at Costco!


9. Grey Goose vs. Kirkland Signature Vodka

kirkland signature vodka compared to grey goose vodka

Buy liquor? A salesperson at my local Costco told me that many of the Kirkland Signature liquors are made in the same warehouse/region as their name-brand counterpart. For instance, the Kirkland Signature Vodka is actually bottled in the warehouse across the street from Grey Goose Vodka, in their old production building, and using their same equipment! No wonder it tastes very similar!

You can grab a 1.75L bottle of Kirkland Signature French Vodka for just $19.99, whereas a bottle of Grey Goose Vodka sells for $47.99 per 1.75L bottle at Costco – and even more elsewhere!

Note that not all Costco stores or their Liquor Departments have a liquor license to sell Kirkland Signature branded alcohol, so consider calling your local Costco store before making a special trip.

name brands sometimes make costco items, like Kirkland Signature's wine

Also, Costco offers fantastic prices on wine! For instance, this 750mL bottle of Kirkland Signature Friuli Grave Pinot Grigio regularly costs just $5.99 and sells for $10-$15 per bottle at wine stores.


10. Chinet vs Kirkland Signature Chinet Plastic Red Cups

kirkland signature cups

Everyone knows you can’t have a party without those famous big red plastic cups! Chinet has an exclusive line of Kirkland Signature Plastic Red Cups sold at Costco.

You can score a humongous 240 count pack of these 18oz cups for only $8.99. That comes out to just under 4¢ per cup! Meanwhile, Target has their own brand of Up & Up 18oz Red Cups that are similar that sells for $5.49 for 72 cups. That comes out to just under 8¢ per cup which is double the price of the name brand Chinet cups at Costco.


11. Blommer’s vs. Kirkland Signature Milk Chocolate Almonds

milk chocolate almonds

Word on the street is that Costco’s yummy Kirkland Signature Milk Chocolate Almonds are made by the Blommer Chocolate Company, which has been making gourmet chocolates since 1939. I gotta tell ya, these almonds are one of my favorite snacks from Costco.

The Kirkland Signature Almonds are priced at 11.99 for 48 ounces which comes in right at 25¢ per ounce. This is a total bargain compared to grocery and department stores which sell smaller bags of lesser quality for much more.


12. Niagara vs. Kirkland Signature Purified Bottled Water

kirkland bottled water

I don’t know about you but I can taste the difference between bottled water brands. Rumor has it that Kirkland Signature Purified Bottled Water is actually Niagara Bottled Water in disguise. I actually had a couple of bottles of each brand and gave them a try, and yep they for sure taste just alike.

The 40-count base of Kirkland Signature Bottled Water runs about $3.69 – just 9¢ per bottle, and you can grab a 32-count pack of Niagara bottled water at Walmart which also runs about 9¢ a bottle. So the prices are pretty comparable for the secret label water vs its name brand original.


13. Persil vs. Kirkland Signature Laundry Detergent

costco laundry detergent

We are big-time fans of Persil here at Hip2Save, so when we heard that Kirkland Signature Ultra Clean Laundry Detergent is possibly made by the same company that makes Persil we were stoked! German company Henkel that produces Persil is rumored to be the manufacturer of Costco’s UltraClean Line.

A 152-count pack of the Kirkland Signature Laundry Detergent Pacs clocks in at $17.99 which is just under 12¢ per load. The Persil ProClean Laundry Detergent Discs 62-Count Pack (their largest size) is currently priced at $17.97 at Walmart which is just under 29¢ a load making the Kirkland brand the clear winner price-wise.


14. Reynolds vs. Kirkland Signature Reynolds Food Service Foil

costco kirkland signature aluminum foil

Here’s another name brand product that is no longer in hiding at Costco. The same fine folks that make Reynolds Aluminum Foil that you probably have in your pantry now make an exclusive Kirkland Signature line at Costco.

A roll of 12in x 1000sq ft Kirkland Signature Reynolds Foodservice Foil will run you about $24.99 which works out to be about 2¢ per sq ft while the Reynolds non Kirland co-brand runs about 4¢ per sq ft.


Costco store front at night

We also think these Costco items are worth every penny!

Now, not all Costco brand items are made by name brands, but their superior quality attests that they may as well be! In some cases, their prices and quality even out-perform household name brands. Here are just a few other Costco brand items we love that you won’t find anywhere else.

1. Women’s Athletic Clothing

kirkland leggings

Rumor has it that the TUFF brand and Kirkland Signature leggings are identical quality as Lululemon. I tested out a pair of TUFF Leggings and found the quality to be very similar to the prestige brand. With the same logo placement, as well as thick Lycra spandex fabric and an additional rear key pocket with a zipper, you can’t beat the quality for under $19!


2. Charisma Bath Towels

Costco Charisma bath towels

There’s no better feeling than stepping out of a long hot shower and wrapping yourself in a soft, absorbent towel. 🤩 And Costco’s Charisma 100% HygroCotton Soft Bath Towels do just that!

Regularly priced at just $7.99 each (they often go on Instant Savings for just $5.99), these 30″ x 58″ towels have a special weave that enhances the softness, so they get softer with every wash (be sure to wash these towels a couple of times before using them to avoid the fuzzies).

Plus, they’re made with hollow core cotton technology that makes them super absorbent. And, with the Spot Stop color protection, you don’t have to worry about your towels getting discolored from common cosmetic ingredients in acne lotions and dental whiteners. How awesome is that?! 🙌🏻

And, if you love these bath towels, you’ll likely love their bed sheets and blankets, too!


3. Kirkland Signature Nut & Granola Bars

box of costco nut bars

We go nuts about Costco’s Kirkland Signature Nut Bars! They are almost identical to the popular KIND bars but for a fraction of the cost! A 30ct box of Costco’s Nut Bars regularly sells for $14.99 (= 50¢ per bar), and a 20ct box of KIND Bars sell for $18.99 (= 95¢ per bar). That’s huge savings!

kirkland signature granola bars at costco

If you’re looking for granola bars that taste just as good as Quaker, be on the lookout for Kirkland Signature’s Soft & Chewy Granola Bars (in club only). You can pick up a 64ct box for $8.49 (= 13¢/bar) and they’re the perfect size for lunches (a tad smaller). Plus, I love that they’re made with NO artificial flavors or colors!

costco kirkland signature protein bars

For those of you living the keto life and/or if you love Quest Protein Bars, you’ll want to give these Kirkland Signature Protein Bars a try. A 20-count box is only $17.99 (just 90¢ per bar), which is pretty sweet considering Quest Protein Bars run about $22.50 for a box of 12 which clocks in at $1.88 per bar.


4. Kirkland Signature Paper Towels

name brands sometimes make costco items, like these Kirkland Signature paper towels

One of the products I love to grab while shopping at Costco is their Kirkland Signature Create-a-Size 2-ply Paper Towels with 160 sheets per roll. The Kirkland brand regularly sells for around $1.65 per 100 square feet, whereas the Bounty Advanced Paper Towels sell for $2.63 per 100 square feet.

Although you may be able to find cheaper prices on paper towels at other stores during a sale and/or with coupons, we think these Kirkland Signature Paper Towels are more absorbent!

Need toilet paper, too? Before grabbing a package that seems like it’s the best deal, be sure to check out our tips on how to calculate toilet paper price points.


5. Kirkland Signature Wipes

name brands sometimes make costco items, like these Costco baby wipes

If you’re a fan of Costco’s diapers, you’ll likely love the Kirkland Signature Ultra Soft Baby Wipes! In fact, all of their wet wipes (including disinfectant wipes and face wipes) are made with Tencel, an ultra-soft and smooth fiber derived from 100% plant-based materials using a manufacturing process that effectively reuses and recaptures resources such as water. Plus, they’re made in the U.S.A!


6. Kirkland Signature Gasoline

name brands sometimes make costco items, like this Kirkland Signature Gasoline

Despite the myth that generic, off-brand gasoline is weaker, it is actually just as effective as stations like Shell, Chevron or ExxonMobil, since ALL fuel (including unbranded fuel!) must meet certain regulatory guidelines for RVP, ethanol percentage, octane, and more.

And since Costco sells only TOP TIER detergent gasoline (the fuel recommended by dealerships and manufacturers), it cleans your engine with every fill-up.

Plus, the average gas price at Costco is over 20¢ per gallon lower than its competitors! In fact, in this Oil Price Information Service survey, Costco beat out major gas chains (as well as warehouse rivals such as Sam’s Club and BJ’s) to rank as the #1 cheapest place to buy gas in the US.


Other Kirkland Signature dupes that Hip2Save readers love:

  • Kirkland Signature Hazelnut Spread vs. Nutella
  • Kirkland Signature Baby Formula vs. Similac
  • Kirkland Signature Sparkling Water vs. LaCroix
  • Kirkland Signature Tortilla Strips vs. Mission
  • Kirkland Signature Real Mayonnaise vs. Hellmann’s
  • Kirkland Signature Rotisserie Chicken vs. Any Store Brand
  • Kirkland Signature Cage Free Eggs vs. Any Store Brand
  • Kirkland Signature Kitchen Trash Bags vs. Hefty
  • Kirkland Signature Bath Tissue vs. Charmin
  • Kirkland Signature Triple Action Joint Pills vs. Move Free
  • and MANY others!

Note that this is not a comprehensive list of all Kirkland Signature items – just some of the most popular items. Also, keep in mind that Costco’s inventory changes often and prices may vary by region and warehouse. Visit your local warehouse for product pricing and details.

Now it’s your turn! Which Costco products are your favorite?


We also love Costco’s amazing food court menu!

Join The Discussion

Comments 152

  1. Bunny

    We shop at Aldi and Costco. Believe it or not, a gallon of 2% milk is cheaper at Aldi ($2.68) vs. Costco ($2.94). I’m sure it’s different in every area as the price of milk changes often, but I was shocked to find this out.

    • Chris

      I LOVE Costco, but the milk jugs are an awful design. The top is usually hard to get off and the shape is more awkward to handle in my family’s opinion. Agree with Bunny that the price at Aldi for milk (and eggs) is better.

      • Bunny

        Eggs at my local Aldi are now 55 cents a dozen. Definitely cheaper than Costco’s price.

        • Susan

          Aldis eggs are horrible though. The yolks have almost NO color at all. 😕

      • Laura

        Aldi’s milk is awful. Just my opinion.

      • Melissa

        I agree Used to buy it there for convenience but the milk spills all over due to design

    • Donna M Loucks

      but costco milk is made better, has a better quality

    • Costco Craig

      Aidi sucks lady

  2. Suzanne H

    I have a dog that has a VERY sensitive stomach (he is a rescue that gets easily stressed). The Costco dog food in the post is 1 of 2 brands that he can eat. All others, including “sensitive” brands, make him sick.

    • COSTCO CRAIG

      COSTCO DOG FOOD IS DOG SHIT LADY

  3. Michael Genette

    While there are occasionally items that other chains sell cheaper, Costco quality on Kirkland branded items is superb. Plus the article does not mention the opportunity for cash rebates if you use a Costco branded VISA and the cash back on gasoline purchased.

    • JC in HB

      And that they double the warranty on TV’s computers etc when you use your Costco credit card.

      The double the TV warranty to 2 years and use the credit card and its 4 years and then spend the $100 and add another 3 years on top of it!!!!!

      • TheMoreYouKnow

        Hate to break it to you but most credit card issuers do this for you. But you call VISA or MASTERCARD not the issuing bank

  4. JC in HB

    You gotta love the deals at Costco as long as you can store them or eat/use them before they go bad.
    You can’t go wrong with paper towels & TP… but honestly, their beer prices are just like any other store, so I save that room in my cart for things I can’t get at the regular store.
    And TVs, computers & appliances are a NO BRAINER as long as you are OK with the model.
    Been a member of Price Club since 1985.

  5. Unca Alby

    I would be interested to learn what motivation a company has to compete against themselves with the exact same product under a different label. Wouldn’t you suppose they would deliberately cut some corners on the generic brands?

    I see as one example in these comments that Kirkland batteries do not have the quality of Duracell, even if they happen to come out of the same factory. I have had similar experiences with Kirkland batteries; they simply do not work as well. I stopped buying them, and I’m sure Duracell is happier for it.

    The generics may be manufactured by the name brands, but what assurances do we have that the quality is the same? None at all. I think the anecdotal evidence supports the idea that any time a generic product happens to match (or exceed??) the quality of the name brand is a complete accident of chance, and I’m sure they’ll fix that when they can.

    • Susan Smolarek

      I think the company competes against themselves for their brand and the Kirkland brand, because they are targeting two different audiences. The folks who would never consider shopping at Costco, only buying the brands, as well as the Costco “get a deal” customer.

  6. Jeannine Girgenti

    I s Kirkland butter made by Land o Lakes?

  7. Jeannine Girgenti

    What about Kirkland butter?

  8. TG4TG

    We could not find any Bounty paper towels and grabbed a huge pack of Kirkland brand last time. Each sheet is a bit larger but they are thinner, not as absorbent, and once wet, do not dry back to their original thickness like Bounty does. They work in a pinch, but I’ll purchase Bounty if they are available over these.

  9. Sylvia

    I purchased bed sheets, they were really inexpensive and my husband was not convinced they would be good quality. But there are the most resistant and comfortable sheets we ever had. They are still like new although they have been washed so many times. Most products are great quality.

  10. c2k2k

    I just bought tires for my minivan. It was half the price of other places. They work with Michelin tires to create tires just for Costco to sell. Totally worth it.

  11. Boliviana

    Costco gas ⛽️ is true. Our friends own the gas stations and tankers that provide gas for shell and they also deliver to Costco as well. I asked my friend if it’s the same and she told me it was. 😌

  12. bunged

    Costco ice cream bars same as dreyers brand, at least I think so!

  13. Robert Christopher Ernst

    Costco, the mask nazis
    Good bye Costco

Leave a Reply

Your email address will not be published. Required fields are marked *

It's not your Grandma's coupon site!

Sign up for a Hip2Save account (it's free) to access all of the awesome features!

Forgot Password?

Don't have an account? Register

Forgot Password

Don't have an account? Register

Become a Hip2Save Insider

Don't Miss Out! Join our large community of insiders - it's totally free! Once you join, you'll be able to save & share your favorite deals, rate posts and recipes and add items to your HipList and Cookbook! What are ya waiting for?!

Already have an account? Login

Become a Hip2Save Insider

Don't Miss Out! Join our large community of insiders - it's totally free! Once you join, you'll be able to save & share your favorite deals, rate posts and recipes and add items to your HipList and Cookbook! What are ya waiting for?!



Already have an account? Login

Thank you for rating!

Would you also like to leave us a comment?