The Amazon Prime Price Increase Has Officially Gone Up By $20

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Amazon just increase its annual Prime Membership price to $139 — here’s what to know…

amazon boxes stacked on black and white striped bench

Oh, Amazon – say it ain’t so! 😭

The price to purchase a new Amazon Prime Yearly Membership has officially been increased from $119 to $139 per year. Existing members will see the increase reflected in their renewal price starting March 25th.

HIP TIP Read more about the Amazon Prime price changes on Amazon’s customer service page.

amazon delivery vehicle on street

Apparently, the trend has been for the rates to increase every four years as we saw the last $20 increase – from $99 to $119 – back in 2018, and prior to that, the price for an Amazon Prime membership jumped from $79 to $99 back in 2014.

Monthly memberships have also been affected with a $2 increase in price from $12.99 to $14.99. There was also a jump in the discounted Amazon Prime membership programs for Students (now $7.49 from $6.49). Recipients of EBT benefits or government assistance had a small increase as well to the new discounted monthly price of $6.99.

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dollar tree st patrick's day florals in store

Unfortunately, this isn’t the first price increase that’s happened recently (and sadly probably won’t be the last). Starbucks, IKEA, and even Dollar Tree have all announced that they are raising prices – but the price increase for an Amazon Prime membership is the one we think we’ll notice the most.

Considering breaking up with Prime over the latest price increase? Don’t forget about all these great benefits!

woman holding a large amazon box outside on front porch

What are some Amazon perks that justify this price?

The biggest thing we’ve always loved about Prime is its convenience. They offer FREE two-day shipping, and in many cases one-day shipping, on millions of items. You also get no-rush shipping credits, and sometimes, they even offer credit on certain items you purchase.

woman holding remote to tv

There’s also the entertainment portion we know and love. You get thousands of shows and movies with Prime Video, and you have access to millions of songs with Prime Music. For bookworms, Amazon also gives access to thousands of FREE Kindle eBooks. Even if you don’t have a Kindle, you can still access these perks through the Kindle app.

Did you know Amazon also gives you free unlimited cloud photo storage? That’s something we all could use more of!

amazon primerx card

Amazon Pharmacy has been another underrated lifesaver Amazon gives its Prime members. In addition to having the option to directly mail your prescriptions to your house at your convenience, the Prime Rx Card is the real kicker! If you don’t have insurance, show this to your pharmacist and you can get up to 80% off your medication.

Even if you do have insurance like myself, I’ve seen better rates with an Rx Card than I have with my own insurance! We have a full product review on this if you want to dive deeper.

blue walmart.com shipping box on area rug near a door

Still not feeling it? Check out these competitors to consider replacing Amazon Prime.

At only $12.95/month or $98/year, Walmart+ is a service that has been directly compared to Prime. On top of getting free grocery delivery, you’ll get early access to special promotions and events before the general public, which includes Black Friday deals and product releases. You also get free shipping on every order with no minimum requirement, save 5¢ per gallon on gas, and even offer a prescription service that can save you up to 85%. Take advantage of the 30-day free trial now!

woman carrying Shipt shopping bag

Another service to consider is Shipt. Shipt is owned by Target, and it’s the service Target uses to guarantee you same-day delivery, in sometimes as little as an hour, for all major city metropolitan areas in the US. From food to electronics, you’ll be able to choose whatever you need, and a reliable Shipt shopper will deliver it directly to your door.

Shipt is $9.99 per order, or you can get a $8.25/month or $99/year membership. Orders under $35 and alcohol both include an additional $7 fee.

Amazon packages on porch

We want to hear from you! Will you still be keeping your membership? 


What’s the easiest way to earn a FREE $10 Amazon gift card? Share your frugal story as a part of our Happy Friday series


Rachel has a Bachelor's from the University of Central Florida with 6 years of blogging experience in deals, couponing, and frugal lifestyle not only for Hip2Save, but also for other publications. Connect with Rachel on LinkedIn


Join The Discussion

Comments 346

  1. Luv

    Will this work on student prime? Has anyone tried? Thanks in advance. 🌸

  2. Sarah

    I read on another site from people who have tried this before: they had multiple people on their account and they all got kicked off; all of their orders, watch history, etc. Another person bought the gift sub and tried to extend it and it just turned into a gift card. So now they just have a $119 gift card sitting in their acct.

    Maybe it’s a fluke or they didn’t redeem them right, but I would have a step by step tutorial with customer service on how to redeem it correctly.

  3. Gwenn

    Thanks for this, but I have decided that I have had enough of Amazon. Almost everything is from China and falls apart and for the past 2 years they have not been good at getting my stuff to me in 2 days. I consider myself lucky if I get my things in 4 days. I think that it is terrible that they keep raising the rates on us so I’m done with them.

  4. Adam

    While locking in a price is great for the time you will for sure be using it (so the 1st year of the savings), but the incentive to save $20 for the future 2nd year, doesn’t seem like a wise investment.

    Thanks for the tips on keeping it as inexpensive for as long as possible

  5. Celeste

    I can not find the spot that allows me to cancel the auto renew. How do I find that tab?

  6. tammie

    Does anyone know if you can share yearly memberships with other family members in your household? I have a prime subscription I pay yearly and my husband pays the monthly fee…I feel like that is a waste of money if we can share a membership but not certain if this is possible.

    • Nancy

      We share a membership on my account

  7. Christie

    It says I can’t do it because I’m already a Prime Member?

  8. silvgoddess

    When purchasing and scheduling a delivery date for the gift subscription, will I be able to activate it whenever I would like after delivery? It will only let me send the email within a year’s time but I would like to get two gift subscriptions to be used over two years. Also, do you know what happens to my amazon photos? I think I have over the non-Prime limit and I don’t want to lose them if I am applying a gift subscription the day my plan expires.

  9. Maja

    My gift membership costs $139, not $119.

    • Brenda Acord

      Mine does too, maybe they caught on to what everyone was doing and increased it early.

    • JenM

      Same. I think they nipped this in the bud. Darn. 🙁

    • Amber (Hip Sidekick)

      Thanks a bunch for commenting! We’re seeing that now as well. We’ll be sure to get these post details updated!

  10. Sue

    I tried today and the fee is already $139

    • Amber (Hip Sidekick)

      Thanks, Sue! 💖We’re working on getting these details updated!

  11. Thriftypuppy

    I think I’m done with Prime when I get to my renewal. Just not worth it – you’re really paying for convenience as their prices aren’t as great as they used to be. I’d rather support local businesses.

  12. Shelley

    I came back looking for the instructions for how to turn off auto-renewal on Amazon Prime, but they are not here anymore. Can you please put the instructions back up? I tried going into my prime account, but I can’t find a way to turn off auto renew. Thank you.

    • Jennifer (Hip Sidekick)

      Hi, Shelley!

      Go to your Prime Account page and click on Membership. Once there, you’ll see “manage membership” – click on it and select’Cancel Membership’. Don’t worry, this will just turn it off on a specific date.
      Make sure you pass the “Are you sure you want to cancel” messages and eventually you’ll get to a cancellation confirmation screen. At this screen, you’ll have 3 options and you’ll want to select “End on specific date”. Choose the end of your membership. Then write on your calendar when it expires and go back the day after to use your gift membership. You won’t lose your order history doing this.

  13. nancysanti

    I got your membership on February to renewal set for May 3 2022. Didn’t work the ask for the increase price. So they added the difference to my CC 😐

    • Amber (Hip Sidekick)

      SO sorry for any confusion. Were you automatically charged or did you speak with customer service on this?

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