The BEST January Sales & What We’re Buying This Month (We Even Created a Calendar!)

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January sales are here, and we’ve rounded up what to buy in January!

Target Plastic Storage Bins

January is full of new savings! 🤩

A new year is here and it’s time to talk about all the latest January sales. Download our convenient and FREE calendar printable to know the best things to shop for before any of the sales end.

calendar of everything to buy in january 2023

These are the best January sales to shop:

Target’s Semi-Annual Toy Sale is held at the beginning of January and offers up to 70% OFF name-brand toys. 

taking a Barbie estate house off the shelf at Target

The Target Semi-Annual Toy Sale typically runs for 3 weeks in-store and is one of their biggest sales of the year where you can save up to a whopping 70% off toys at the peak of the sale! These HOT toy deals are too good to pass up whether you’re planning ahead for birthdays, stocking up for holiday toy drive donations, or stashing away a few early Christmas gifts for next year.

Expect to see discounts on name-brand toys such as Barbie, Melissa & Doug, Marvel, L.O.L. Surprise Dolls, and so much more. Plus, browse around online as has some clearance toys marked down to 50% OFF! When shopping online, keep in mind that shipping is free on orders over $35 or almost any order when you use your Target Red Card (which will also get you an additional 5% OFF)!

90% off clearance tag near shelf of hand soaps

Plus, be sure to swing by the Christmas clearance aisles if you haven’t already. You can also score up to 90% OFF holiday decorations and wrapping essentials for next year!

Under Armour has up to 50% OFF during their Semi-Annual Sale.

under armour shirt display in store

Another popular January sale, Under Armour offers up to 50% off tons of newly-discounted styles for the whole family! Plus, UA members score free shipping on all orders! Even sweeter, new Under Armour members can score 15% OFF their purchase when they sign up to receive texts or emails at the bottom left-hand corner of the website. This sale includes everything you need to get gear for the entire family, including tees, hoodies, shorts, and more! There are just SO MANY great deals to take advantage of, so be sure to take the time to browse the entire sale here!

Stocking up? Through February 8th, you’ll score a $20 Under Armour gift card for every $100 you spend. Note that this gift card is redeemable from February 9th through the 15th.

Vera Bradley’s Semi-Annual Sale has up to 50% OFF bags, accessories, throws, and more.

Vera Bradley Wallet

This awesome semi-annual sale is a great opportunity to save on purses, backpacks, totes, and more, especially on patterns that hardly ever go on sale. Plus, when you sign up for emails and texts, you can score an additional 15% OFF which is also valid on sale items. Even better, you can score free shipping on online orders over $99! These popular bags are among the best things to buy in January as this is the first year since COVID that Vera Bradley brought this January sale back! 🤩

Soma offers bras, panties, and more at up to 70% OFF during their Semi-Annual Sale.

woman in black bra

During Soma’s Semi-Annual Sale, you can score up to 70% off underwear, bras, sleepwear, and loungewear! Even better, you’ll score an extra 70% OFF Soma underwear when you buy 7 pairs, which are priced as low as $11.99. This is the perfect time to restock your underwear drawer and grab more great finds for your closet!

Plus, if you’re scooping up a few other items, new text subscribers can score a unique promo code for 20% off your order by texting SHOP to 23078 or entering your email into the pop-up window for even more savings! Just keep in mind it doesn’t work on Final Sale items.

Bath & Body Works Semi-Annual Sale offers up to 75% off until supplies last. 

Bath and Body Works semi annual sale mailer coupons 2022

Save up to 75% OFF popular products both in-store and online during Bath & Body Works Semi-Annual sale! While you’ll score the best deals during the last few days of the sale, the most popular items will sell out quickly so don’t hesitate to stock up on your must-haves. You’ll see enticing deals like 50% OFF 3-wick candles, up to 75% off clearance finds, and much more!

Here is a list of other notable things to buy in January:

Stock up on goods for the big football game if you’re planning to host a party.

doritos and fritos bags filled with tacos on a tray

January is a great time to shop for any football party plans you have coming up. 🏈 With the big game usually falling during the first or second week of February, you’ll start spotting deals towards the end of January on all the essentials like soda, chips, dips, cheeses, chicken, snack foods, as the month comes to a close. Even if you don’t watch football, it’ll still be a great time to stock up on all your favorites!

You can even find deals on team apparel and save even more if your favorite team didn’t make it to the playoffs this year.

Hip Tip: Plan accordingly with these 50 gameday recipes and score everything you need for your football party!

Refresh your home for the New Year with White Sales. 

girl in bed

In January you can also shop White Sales at various retailers. The idea behind these sales is to offer consumers deep discounts on bedding, linens, towels, and more to give their home a new year home refresh. Historically, these sales happen in the first half of the month.

Look for deals at top retailers like Macy’s, Kohl’s, Walmart, Target, JCPenney, and even Amazon just to name a few. Plus, you can find deals on luxury goods at retailers like Anthropologie.

Save up to 50% OFF with ULTA’s Love Your Skin event. 

It Cosmetics skincare and mascara on a counter

ULTA’s Love Your Skin event is held in January and ends on the 21st. During this beauty event, you’ll find HOT deals on brands like Tula, Boscia, Philosophy, Estee Lauder, Clinique, It Cosmetics, and so much more – all up to 50% OFF! 🤩 It’s the perfect opportunity to get stocked up for your New Year regimes.

Doing some additional shopping? Through January 21st, you may also be able to score $3.50 off your purchase of $15 or more with code 650158 at checkout, or if shopping in-store, be sure to print out this coupon here. Note that this coupon is valid on select brands only and does not apply to the deals mentioned above.

Shop for January’s seasonal produce to score the best prices. 

zucchini and tomatoes on display at farmers market

When you shop seasonally, you’re likely to get the best prices on products – especially if you’re shopping at your local farmer’s market.

Here’s a list of some seasonal produce to shop for in January:

  • Bok Choy
  • Brussel sprouts
  • Butternut squash
  • Carrots
  • Cauliflower
  • Citruses
  • Grapefruit
  • Kale
  • Kiwi
  • Pears
  • Pomegranate
  • Potatoes
  • Spinach

Get the best deals of the year on fitness essentials if you’re starting a new healthy lifestyle. 

person holding phone with weight watcher on screen

New year, New YOU! January is a popular month to score irresistible deals on everything you need to start your healthier lifestyle and meet all your New Year’s goals. Companies like Weight Watchers, Athleta, Natural Vitality, and even Amazon, will be hosting sales on everything you need from athletic apparel to vitamins and even memberships to keep you on the right path.

Hip Tip: Psst…these workout accountability apps actually PAY you to work out.

Get organized in January and declutter for the New Year by scooping up organization items on sale.

hand pulling white organizer from cabinet

With the holidays behind us, many homeowners are looking to declutter and organize in the New Year. Historically, we’ve seen plenty of organizational items going on sale from storage baskets at Target, pantry containers at Walmart, card organizers on Amazon, and some of the best deals for holiday storage at Kohl’s.

Stock up on Christmas Clearance at all your favorite retailers while supplies last. 

Target Christmas Clearance

If you’re quick to shop all the Christmas Clearance at the beginning of January, you can score incredible deals on wrapping paper, bows, and holiday decor – from ornaments to pillows and more.

This year we’ve seen up to 75% OFF at The Home Depot and Walmart, 70% OFF at Target and Michael’s, 90% OFF at Hobby Lobby, 80% OFF on Christmas books, 50% OFF at World Market, ALDI, Dollar Tree, Walgreens, CVS, and so, so much more! 😍

Grab after-holiday deals on small kitchen appliances in case you missed them before New Years.

Dash Holiday Mini Maker 4-Pack

Kitchen appliances are super giftable during the holidays so there are many deals in December, but what you may not know is that there’s plenty that pop up in January too! We believe this is due to the fact retailers are catering to people who are starting healthier lifestyles in the New Year and are looking to seek a new Airfryer on sale among many other things.

On the flip side, we’ve also seen hot deals on other appliances like under $5 Dash waffle makers which make small kitchen appliances something to seek in January regardless of your intentions. 😉

👀 Check this out! Find yourself spending more time in the kitchen in January? Our favorite non-toxic non-stick cookware and bakeware are currently 10% off the already discounted price! Check out why so many Hip team members can’t stop singing their praises.

Save on electronics in January while retailers make room for newer models.

Apple Mini Desktop

Whether you’re switching to high-tech Apple products in 2023 or you want to upgrade your gaming monitor, there are a handful of amazing deals on electronics in January. You can also anticipate last year’s models going on sale and giving Black Friday prices a run for their money.

Keep these National Holidays in January that often come with January sales:

National Oatmeal Month is in January. 🥣 

quaker oats oatmeal container on countertop

January is National Oatmeal Month and you can expect major brands like Quaker to be offering sales. Historically, we’ve seen plenty of sales at the beginning, middle, and end of January so if you miss the first waves of sales, there’s likely to be plenty more. Regardless, January is the month to scoop up this hearty grain and it’s the perfect dish to warm you up in the winter too!

Here’s a list of other notable National Holidays in January to keep an eye out for possible January sales:

  • Cut Your Energy Costs Day: January 10th
  • Dress Up Your Pet Day: January 14th
  • Hat Day: January 15th
  • Nothing Day: January 16th
  • Hot Buttered Rum Day: January 17th
  • Cheese Lover’s Day: January 20th
  • Hugging Day: January 21st
  • Blonde Brownie Day: January 22nd
  • Pie Day: January 23rd
  • Opposite Day: January 25th
  • Chocolate Cake Day: January 27th
  • Blueberry Pancake Day: January 28th
  • Puzzle Day: January 29th
  • Croissant Day: January 30th

Know the best time to buy EVERYTHING year-round!

About the writer:

Sara is a self-taught blogger and photographer with 8+ years of experience having work featured in various building, travel, and fashion publications, most notably Bassett Furniture and Fossil.

Join The Discussion

Comments 6

  1. cristinimartini

    The calendar is SUCH a wonderful idea! You should pin that to the home page or send it in a text so people can see it as it’s updated. Thanks H2S for being so creative and useful!

    • Amber (Hip Sidekick)

      You’re SO very welcome! Thank YOU so much for the feedback and suggestion! I’ll be sure to pass that along! πŸ₯°πŸŽ‰

  2. MO

    I’ve checked all the websites listed and not really seeing any white sales to write home about. The best “deal” is buy one get one 25% off and I’ve seen sales better than that other times of the year. Am I missing something?

    • Jessica (Hip Sidekick)

      So sorry for any confusion, MO! You might continue to check back as new sales pop-up, especially around holidays. Hoping this is helpful! πŸ’•

    • Liz B.

      Hi –
      I’m not seeing any white sales that excite me, either. I had hoped to buy some extra-luxurious sheets this month, but nothing shows up when I search. It’s already Jan. 9 — doubt there’s going to be much this coming week. I may try TJ Maxx.

      • Amber (Hip Sidekick)

        Hoping you find some great deals on sheets really soon, Liz B! πŸ€žπŸ’– I love browsing the deals at TJ Maxx. Happy shopping! πŸ₯°

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