Our 2020 Black Friday Ad Release Date Predictions (Some are Already Live!)

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Black Friday ad release predictions - man wearing mask and Christmas hat pushing cart at Kohl's

Get ready for Black Friday 2020 with ALL the latest ad release date predictions!

Although Black Friday 2020 is shaping up to be very different from years past, it is totally happening this year and it’s shaping up to be bigger and longer than ever before!

In fact, some stores are already releasing their ads and starting their deals earlier than ever. Ideally, this trend will spread the deals out over a longer period of time, reduce the in-store crowds, and give people more time to shop.

Black Friday ad release predictions - woman eating ice cream under woman with Macbook

We’ve compiled a list of the latest Black Friday information for all the major retailers below. Click on each link to view store hours, our favorite deals from this year’s Black Friday ads, and so much more. Many of these stores already have deals that are LIVE online, so you can always opt to shop in your pajamas right NOW!

If a store hasn’t released its 2020 Black Friday ad yet, we’ve listed our predicted ad release date based on when their ad went live last year. But with the way things are going so far, we expect many of these ads to come out sooner rather than later. Check back often between now and Black Friday to see when new ads are posted!

HIP TIP: Check out our 2020 Black Friday Price Comparison Cheat Sheet to quickly see which stores have the hottest deals on popular products! It’s seriously one of the BEST Black Friday resources around, so keep it handy as you’re making your 2020 Black Friday game plan!

Black Friday ad release predictions - deals in Walmart shopping cart

Our complete list of 2020 Black Friday ads and release date predictions:

  • AAFES – 11/18/20
  • Academy Sports – 11/12/20
  • Ace Hardware – 11/11/20
  • Amazon – 11/18/20

Black Friday ad release predictions - holding Bath & Body Works Fresh Balsam candle

  • Bath & Body Works – 11/20/20 (Read more about their upcoming Black Friday events here!)
  • Bass Pro Shops – 11/18/20
  • Bealls – 11/9/20
  • Bed Bath and Beyond – 11/14/20
  • Belk (Select Black Friday deals already live!)
  • Best Buy (Select Black Friday deals already live!)
  • Big Lots – 11/9/20
  • Cabela’s – 11/18/20

Black Friday ad release predictions - man holding piece of cheesecake

  • Cheesecake Factory – 11/26/20
  • Claire’s – 11/21/20
  • Costco – 10/30/20
  • CVS – 11/2/20
  • Dick’s Sporting Goods – 11/20/20
  • Dollar General – 11/11/20
  • Fred Meyer – 11/12/20
  • Harbor Freight – 10/18/20

Santa decor at home depot

  • Home Depot (You can view the ad now!)
  • IKEA – 11/26/20
  • JCPenney – 11/7/20
  • Joann – 11/21/20
  • Kohl’s – 11/1/20
  • Lowe’s – 11/14/20
  • Macy’s (You can view the ad now!)
  • Meijer – 11/13/20
  • Michaels – 11/19/20

New York & Co Scarf and glove set sitting on a display table with other sets

  • New York & Co – 11/11/20
  • Office Depot/Office Max – 11/4/20
  • Overstock – 11/16/20
  • Petco – 11/3/20
  • PetSmart – 11/8/20
  • Rite Aid – 11/11/20
  • Sam’s Club 11/7/20 (Read the Info on their Black Friday game plan here!)
  • Sears – 11/4/20
  • Staples – 11/10/20
  • Starbucks – 11/19/20

Black Friday ad release predictions - man in shopping cart holding LEGO toys at Target

  • Target – 10/28/20 (Read more info on all of Target’s Black Friday events here!)
  • True Value – 10/30/20
  • Ulta Beauty – 11/24/20
  • Victoria’s Secret – 11/25/20
  • Walgreens – 11/14/20
  • Walmart – 11/4/20 (This is actually the date when their first round of Black Friday deals will go live, read more here!)
  • World Market – 11/25/20

We’re giving away over $10,000 in prizes this November! Come join the fun!

Join The Discussion

Comments 35

  1. NubianGoddess

    Thank you!!!

    • Amber (Hip Sidekick)

      You’re so welcome!

  2. Kim Tennyson

    OT but wondering if any deals on 10 inch iPad? I need two and don’t have much to spend🥺

    • Amy

      I’m looking for this too! Same situation: need 2 and looking for the best price but haven’t seen anything so far.

      • Kim Tennyson

        Me neither…I’m hoping something good comes up soon!

    • Joann


  3. oreostevens

    Thanks for making this list. It is so helpful!

    • Collin (Mrs. Hip)

      SO glad to hear that! You’re very welcome!

  4. Lisa Sassaman

    anyone know who is selling a good deal on a trampoline for black friday?

  5. Marie

    We’re only doing cards, cash and food this year. Honestly, it’s a relief.

    • Sara Cox

      I like that idea! So simple and practical!

    • snezh

      no offense, but you must not have little kids in your household, all grown up? Then experiences and cash is all what’s left.

  6. Laura

    Does anyone have the Gourmia air fryer that Walmart will have for $49? I’m on the fence whether or not to get one. I don’t really want to spend a ton on one but I want it to be worth it too.

  7. Lisa Smith

    BJs ?

    • Jennifer (Hip Sidekick)

      I’m not seeing anything predicted for BJ’s, yet.

      • Jenn

        We received the BJs Black Friday book in the mail yesterday!

        • Amber (Hip Sidekick)

          Thanks for letting us know, Jenn! 🙌

  8. Rsherma2

    Can you do a post on phone plans holiday deals? Need to get off the in laws family plan but ththe options are overwhelming.

    • Jennifer (Hip Sidekick)

      Thanks for the suggestion! I’ll pass this along to the team, Rsherma2!

  9. Gscribble

    Hoping for some good pet deals! We just adopted a dog and would love to spoil her 🤞

    • Jennifer (Hip Sidekick)


  10. Michelle

    Does anyone know when the candle sale is for Bath & Body Works this year? They are usually between $6-$7 I think. The sale is usually the first Saturday of December. Just wondering if anyone has heard anything.

  11. Heath71381

    Is it too late to expect one of the Target toy catalogs in the mail? I’m hoping for the coupons!

    • celticmommie

      Me too! I always get the toy book and coupon and I haven’t this year. I’m so disappointed!

    • ali

      I just got mine in Utah yesterday

  12. Katie

    If you find any deals on Oculus VRs, that’s what we are looking for this holiday season. Please and Thank you!

    • Amber (Hip Sidekick)

      You’re welcome! We’ll keep an eye out! 🧐

  13. Joan

    Does anyone know if Target will be offering free holiday shipping this year?

    • Jennifer (Hip Sidekick)

      We haven’t heard anything. We will let you know if we do, Joan!

      • Joan

        Thank you.

  14. Lop3z001

    I really want to see unlocked Samsung phone deals.

  15. Patricia

    I can not find Office Depot ad which you said is released on 11/04/2020. Looking for office chair.thanks so much.

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