Are These 13 Store Brands Actually Made By Name Brands?!

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hand holding boxes of cereal

Headed to the grocery store? Read this first.

We all know that sometimes store brands may not compare to name brands… BUT did you know that many store brands are actually manufactured under a “private label” by big brand companies specifically for that retailer and sold at a fraction of the cost?

Instead of paying more for the same or a similar product, check out a few store brand items that we found to be just as good as its competition.

NOTE: The companies below were not willing to disclose this information, so some of the data in this post is based on online research and our “detective work”. 😎 We suggest grabbing a few store-brand and name-brand items to see if YOU can tell the difference!

1. ALDI’s Millville cereals are made by General Mills.

ALDI Millville Cinnamon Crunch

Rumor has it that ALDI’s Millville brand is manufactured exclusively for the grocery chain by the big brand, General Mills. This would make sense considering that “Mills” is part of the Millville line.

However, some rumors say that the Millville cereals are actually manufactured by Malt-O-Meal, which is owned by Post. Whether it’s General Mills or Post, this just goes to show that you don’t need to pay for name brands when you can save big bucks on store brands!

At ALDI, a 12.2oz box of Millville Cinnamon Crunch Squares sells for $1.39 (= 11.4¢/oz) whereas a 16.8oz box of General Mills Cinnamon Toast Crunch sells for $3.49 (= 20.8¢/oz)! Do the math!

2. ALDI’s Benton cookies taste just like Girl Scout Cookies.

holding benton caramel chocolate cookies at aldi

Get your Girl Scout cookie cravings all year long at ALDI! Under the brand name Benton’s, you can find three of the best Girl Scout cookie-inspired flavors – Thin Mints, Tagalongs, and Samoas. And the best part is ALDI’s brand is priced at $0.95 to $1.39 per package instead of $4-$5 per box!

  • Benton’s Fudge Mint Cookies 10oz | $0.95
  • Benton’s Peanut Butter Filled Cookies 9.5oz | $0.95
  • Benton’s Caramel Coconut Fudge Cookies 8.5oz | $1.39

While we can’t verify that Benton’s brand is made by a big brand, these cookies look (and taste) just like the Girl Scout version, except they’re less expensive and available year-round!

3. ALDI’s Tuscan Garden Italian Dressing tastes the same as Olive Garden.

Olive Garden Dressing and Tuscan Garden Dressing

If you’re a fan of Olive Garden’s Signature Italian salad dressing, be on the lookout for ALDI’s version of this popular salad dressing! Although ALDI does sell Olive Garden’s 16oz dressing for $2.99, you can also pick up this Tuscan Garden “Restaurant Style” Italian Dressing in the same size bottle for just $1.69 – that’s over a 40% savings!

While we can’t verify that Tuscan Garden brand is made by a big brand, the only difference between these two salad dressings appeared to be the label and the price. We even tried the two dressings and they tasted nearly identical!

4. Great Value Peanut Butter is made by Peter Pan.

Great Value peanut butter

Why pay for Peter Pan Peanut Butter which sells for $4.64 per 40oz jar at Walmart (that equals 11.6¢ per ounce) when you can opt for Walmart’s Great Value brand priced at $2.26 for the same size jar (that’s just 5.7¢ per ounce), as both items are manufactured by ConAgra Foods.

5. Great Value White Bread is made by Sara Lee.

Great Value White Bread

The 20-24oz loaves of Great Value White Bread from Walmart are actually made in the same bakery that makes Sara Lee Bread (as well as Nature’s Harvest, Bimbo Bread, and other brands). Why pay over $2.48 for Sara Lee when you can pay $0.88 for Great Value bread at Walmart?

By the way, check out this comment from a Hip2Save reader:

“I worked in a name brand bakery for a year or so. We changed the bags without stopping the production line, and bagged bread for any Texas retailer you could name. Occasionally the slicer would be adjusted to change the thickness of the slice. I almost always buy the house brand regardless of what the product is.”

6. Great Value Pretzels are made by H.K. Anderson Pretzels.

H.K. Anderson pretzels

Love pretzels? Check out this tip from a Hip2Save reader:

“I once took a tour of the famous Anderson Pretzel factory. Imagine my surprise when they stopped the machines and changed the bags for the pretzels to Great Value bags, then continued on! So, you can pay $5 for H.K. Anderson pretzels in an Anderson Pretzel bag, or you can pay $2 for Anderson Pretzels in a Great Value bag!”

7. Great Value Applesauce is made by Musselman’s.

store brand Great Value applesauce cups

If you regularly purchase applesauce, check out this tip from a Hip2Save reader:

“A plant in our town makes Musselman’s, White House, and Great Value. The same recipe, they just change the packaging. The only time they change the recipe for a brand is if they do a specialty one like “all Granny Smith” or something. Toured the factory in high school and have bought Great Value ever since.”

8. Kirkland Signature Supreme Diapers are made by Huggies.

Costco diapers next to Huggies

Rumor has it that Costco’s highly rated Kirkland Signature Supreme Diapers may actually be made by Kimberly Clark (the manufacturer of Huggies) and are just an “older generation” Huggies. While this is not publicly advertised or verified, many members rave about these diapers on

Check out a couple reviews from Hip2Save readers:

“Yes, Kirkland diapers are made by Kimberly Clark who makes Huggies diapers. They are just the older style of Huggies.”

“I’ve heard Costco diapers are made by Huggies and their formula is made by Similac. I have always been a generic brand person, but in some cases I love the store brand better anyway.”

9. Kirkland Signature Coffee is roasted by Starbucks.

Costco's Kirkland Signature coffee brewed by Starbucks

Did you know that select varieties of Kirkland Signature Coffee are actually roasted by Starbucks Coffee Company? You can pick up a 2lb bag of Kirkland Signature House Coffee at your local warehouse for around $10.49 (= 31¢/oz), whereas a 20oz bag of Starbucks Coffee sells for $12.79 at Target (= 60¢/oz). Talk about BIG savings!

Watch for the Kirkland Signature Espresso Blend and Decaf House Blend varieties, too!

10. Kirkland Signature Batteries are made by Duracell.

store brand Kirkland Signature batteries

According to this interview with the CEO of Costco, the Kirkland Signature Batteries are actually made by Duracell. You can pick up a 72-pack of Kirkland Signature AA Batteries at your local warehouse for around $19.99 (= 28¢/battery), whereas a 40-pack of Duracell AA Batteries sells for $15.99 (= 40¢/battery).

11. Trader Joe’s Pita Chips are made by Simply Naked.

Trader Joe's Pita Chips

Have you ever eaten Trader Joe’s Pita Chips with Sea Salt? These chips are so yummy and taste essentially the same as the Simply Naked flavor of Stacy’s Pita Chips that come in different packaging at a lower price.

A 6oz bag of Trader Joe’s Pita Chips sells for $1.99 (= 33¢/oz) whereas a 7.33oz bag of Stacy’s Simply Naked Pita Chips sells for $2.99+ at stores like Target and other stores (= 41¢/oz).

12. Trader Joe’s Organic Vegetarian Chili is made by Amy’s Organic.

store brand Trader Joe's chili

Trader Joe’s Organic Vegetarian Chili which sells for $2.29 per 14.7oz can is rumored to be identical in taste, ingredients, and appearance to Amy’s Organic Medium Chili with Vegetables which sells for $3.49+ per 14.7oz can at Safeway stores. Don’t be fooled by the label!

13. Trader Joe’s Organic Shells and White Cheddar taste like Annie’s.

Trader Joe's mac and cheese

If you’re a fan of Annie’s Homegrown Organic Shells & White Cheddar Macaroni & Cheese which sells for around $2.89 per 6oz box at Target (= 48¢/oz), be sure to give Trader Joe’s Organic Shells and White Cheddar Macaroni & Cheese a try. Rumor has it that they taste essentially the same and you can grab a box for just $1.39 at Trader Joe’s (= 23¢/oz)!

Want more? Check out the BIG Brands behind Costco’s Kirkland Signature items!

Join The Discussion

Comments 108

  1. Ruth

    Would be nice if they had fund raisers more often. It would benefit the girl scouts as well as the public to have them more often. Maybe 3 times a year. I wanted to give some as a Christmas present. Great cookies.

    • bob

      Get the ALdi cookies, they are better than Girl Scout cookies, seriously.

  2. Cheryl

    As to Aldi cereal, I would guess Tree House Foods, the successor to Ralcorp, which is the successor to Ralston. They are a huge private label business. They were going to sell to Post, who owns Malt-O-Meal, last yea, but the deal fell through.

  3. S yentes

    Does coke make weis sodas?

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