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Are These 13 Store Brands Actually Made By Name Brands?!

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hand holding boxes of cereal

Headed to the grocery store? Read this first.

We all know that sometimes store brands may not compare to name brands… BUT did you know that many store brands are actually manufactured under a “private label” by big brand companies specifically for that retailer and sold at a fraction of the cost?

Instead of paying more for the same or a similar product, check out a few store brand items that we found to be just as good as its competition.

NOTE: The companies below were not willing to disclose this information, so some of the data in this post is based on online research and our “detective work”. 😎 We suggest grabbing a few store-brand and name-brand items to see if YOU can tell the difference!


1. ALDI’s Millville cereals are made by General Mills.

ALDI Millville Cinnamon Crunch

Rumor has it that ALDI’s Millville brand is manufactured exclusively for the grocery chain by the big brand, General Mills. This would make sense considering that “Mills” is part of the Millville line.

However, some rumors say that the Millville cereals are actually manufactured by Malt-O-Meal, which is owned by Post. Whether it’s General Mills or Post, this just goes to show that you don’t need to pay for name brands when you can save big bucks on store brands!

At ALDI, a 12.2oz box of Millville Cinnamon Crunch Squares sells for $1.39 (= 11.4¢/oz) whereas a 16.8oz box of General Mills Cinnamon Toast Crunch sells for $3.49 (= 20.8¢/oz)! Do the math!


2. ALDI’s Benton cookies taste just like Girl Scout Cookies.

holding benton caramel chocolate cookies at aldi

Get your Girl Scout cookie cravings all year long at ALDI! Under the brand name Benton’s, you can find three of the best Girl Scout cookie-inspired flavors – Thin Mints, Tagalongs, and Samoas. And the best part is ALDI’s brand is priced at $0.95 to $1.39 per package instead of $4-$5 per box!

  • Benton’s Fudge Mint Cookies 10oz | $0.95
  • Benton’s Peanut Butter Filled Cookies 9.5oz | $0.95
  • Benton’s Caramel Coconut Fudge Cookies 8.5oz | $1.39

While we can’t verify that Benton’s brand is made by a big brand, these cookies look (and taste) just like the Girl Scout version, except they’re less expensive and available year-round!


3. ALDI’s Tuscan Garden Italian Dressing tastes the same as Olive Garden.

Olive Garden Dressing and Tuscan Garden Dressing

If you’re a fan of Olive Garden’s Signature Italian salad dressing, be on the lookout for ALDI’s version of this popular salad dressing! Although ALDI does sell Olive Garden’s 16oz dressing for $2.99, you can also pick up this Tuscan Garden “Restaurant Style” Italian Dressing in the same size bottle for just $1.69 – that’s over a 40% savings!

While we can’t verify that Tuscan Garden brand is made by a big brand, the only difference between these two salad dressings appeared to be the label and the price. We even tried the two dressings and they tasted nearly identical!


4. Great Value Peanut Butter is made by Peter Pan.

Great Value peanut butter

Why pay for Peter Pan Peanut Butter which sells for $4.64 per 40oz jar at Walmart (that equals 11.6¢ per ounce) when you can opt for Walmart’s Great Value brand priced at $2.26 for the same size jar (that’s just 5.7¢ per ounce), as both items are manufactured by ConAgra Foods.


5. Great Value White Bread is made by Sara Lee.

Great Value White Bread

The 20-24oz loaves of Great Value White Bread from Walmart are actually made in the same bakery that makes Sara Lee Bread (as well as Nature’s Harvest, Bimbo Bread, and other brands). Why pay over $2.48 for Sara Lee when you can pay $0.88 for Great Value bread at Walmart?

By the way, check out this comment from a Hip2Save reader:

“I worked in a name brand bakery for a year or so. We changed the bags without stopping the production line, and bagged bread for any Texas retailer you could name. Occasionally the slicer would be adjusted to change the thickness of the slice. I almost always buy the house brand regardless of what the product is.”


6. Great Value Pretzels are made by H.K. Anderson Pretzels.

H.K. Anderson pretzels

Love pretzels? Check out this tip from a Hip2Save reader:

“I once took a tour of the famous Anderson Pretzel factory. Imagine my surprise when they stopped the machines and changed the bags for the pretzels to Great Value bags, then continued on! So, you can pay $5 for H.K. Anderson pretzels in an Anderson Pretzel bag, or you can pay $2 for Anderson Pretzels in a Great Value bag!”


7. Great Value Applesauce is made by Musselman’s.

store brand Great Value applesauce cups

If you regularly purchase applesauce, check out this tip from a Hip2Save reader:

“A plant in our town makes Musselman’s, White House, and Great Value. The same recipe, they just change the packaging. The only time they change the recipe for a brand is if they do a specialty one like “all Granny Smith” or something. Toured the factory in high school and have bought Great Value ever since.”


8. Kirkland Signature Supreme Diapers are made by Huggies.

Costco diapers next to Huggies

Rumor has it that Costco’s highly rated Kirkland Signature Supreme Diapers may actually be made by Kimberly Clark (the manufacturer of Huggies) and are just an “older generation” Huggies. While this is not publicly advertised or verified, many members rave about these diapers on Costco.com.

Check out a couple reviews from Hip2Save readers:

“Yes, Kirkland diapers are made by Kimberly Clark who makes Huggies diapers. They are just the older style of Huggies.”

“I’ve heard Costco diapers are made by Huggies and their formula is made by Similac. I have always been a generic brand person, but in some cases I love the store brand better anyway.”


9. Kirkland Signature Coffee is roasted by Starbucks.

Costco's Kirkland Signature coffee brewed by Starbucks

Did you know that select varieties of Kirkland Signature Coffee are actually roasted by Starbucks Coffee Company? You can pick up a 2lb bag of Kirkland Signature House Coffee at your local warehouse for around $10.49 (= 31¢/oz), whereas a 20oz bag of Starbucks Coffee sells for $12.79 at Target (= 60¢/oz). Talk about BIG savings!

Watch for the Kirkland Signature Espresso Blend and Decaf House Blend varieties, too!


10. Kirkland Signature Batteries are made by Duracell.

store brand Kirkland Signature batteries

According to this interview with the CEO of Costco, the Kirkland Signature Batteries are actually made by Duracell. You can pick up a 72-pack of Kirkland Signature AA Batteries at your local warehouse for around $19.99 (= 28¢/battery), whereas a 40-pack of Duracell AA Batteries sells for $15.99 (= 40¢/battery).


11. Trader Joe’s Pita Chips are made by Simply Naked.

Trader Joe's Pita Chips

Have you ever eaten Trader Joe’s Pita Chips with Sea Salt? These chips are so yummy and taste essentially the same as the Simply Naked flavor of Stacy’s Pita Chips that come in different packaging at a lower price.

A 6oz bag of Trader Joe’s Pita Chips sells for $1.99 (= 33¢/oz) whereas a 7.33oz bag of Stacy’s Simply Naked Pita Chips sells for $2.99+ at stores like Target and other stores (= 41¢/oz).


12. Trader Joe’s Organic Vegetarian Chili is made by Amy’s Organic.

store brand Trader Joe's chili

Trader Joe’s Organic Vegetarian Chili which sells for $2.29 per 14.7oz can is rumored to be identical in taste, ingredients, and appearance to Amy’s Organic Medium Chili with Vegetables which sells for $3.49+ per 14.7oz can at Safeway stores. Don’t be fooled by the label!


13. Trader Joe’s Organic Shells and White Cheddar taste like Annie’s.

Trader Joe's mac and cheese

If you’re a fan of Annie’s Homegrown Organic Shells & White Cheddar Macaroni & Cheese which sells for around $2.89 per 6oz box at Target (= 48¢/oz), be sure to give Trader Joe’s Organic Shells and White Cheddar Macaroni & Cheese a try. Rumor has it that they taste essentially the same and you can grab a box for just $1.39 at Trader Joe’s (= 23¢/oz)!


Want more? Check out the BIG Brands behind Costco’s Kirkland Signature items!

Join The Discussion

Comments 89

  1. court

    Aldis Benton cookie that looks like Tagalongs are different. Aldis brand has a chocolate cookie base where Tagalongs are white shortbread cookie.

    • Melinda

      Yes, and I fell like the peanut butter/chocolate ratio is off. Plus, GS cookies are a fund raiser that allows girls to do a lot of activities

    • Diana

      I prefer the chocolate cookie and peanut butter forward flavor of the Benton’s. Works for me!

      • Deb

        They’re an addiction

  2. Allison

    We have a Malt-O-Meal plant in our town, and they manufacture a crap ton of different brands, one of which I believe is the Aldi brand. They also constantly donate to local organizations and run charity sales where you can buy their giant bags of cereal for a buck. 🙌🏻🙌🏻

    • Kiltie

      Where and when do they run the malt o meal charity sales?

      • Allison

        My local Malt-O-Meal plant is in the Triad of NC

        • Kay

          What’s the address? I live in the Triad (Summerfield). Can’t find on maps app. Only found one in Ashboro. Thanks.

    • Christine

      Where do you live?

  3. Lo

    Awesome post!! Thank you!!

    • Collin (Mrs. Hip)

      You’re welcome, Lo! Thanks so much for the feedback! Glad you have enjoyed the post!

  4. Amber

    We have Lactalis here in Buffalo which was Sorrento just a few years back. They produce Galbani, Sorrento, and even Walmart cheese. I’m sure the list goes on and on.

  5. Blue

    We have a Barrel of Fun potato chip plant here in MN and they make all the Clancy brand chips for ALDI.

    • Amber (Hip Sidekick)

      How neat! Thanks for sharing with us!

    • Stacy

      Love Barrel O Fun. Great snacks. Also, the licorice made there is fantastic!

  6. Rebecca

    Supposedly, all of Costco’s store brand items (except for hot dogs) is made by name brands. Fun Cheap Or Free has talked a lot about this.

    • Allison

      Love Jordan & FCOF! ❤️

  7. Mary

    Love this post, thanks.

    • Collin (Mrs. Hip)

      You’re SO welcome, Mary! Thank YOU for the kind comment! Happy you are loving this list!

  8. Alex

    I have yet to see the Olive Garden dressing in our store- I would LOVE to try it- and the cereals are good too

    • Erin

      My store sells the real Olive Garden dressing, which I’ve purchased for $1.99. I don’t know about the knockoff.

  9. HBee

    Back in the day (20years ago) the generic peanut butter was always yucky, but now that’s all I buy and and it’s delicious! Love store brand, when you don’t have a coupon, it saves you a lot of money !

  10. J.H.509

    The only store that we have in my area that is listed is Costco and Walmart… We don’t have Aldi or Trader Joe’s ಠ_ಠ however HEB does wonders with their HEB and HCF brands. That’s all we buy now. And our picky eaters can’t tell the difference. I put everything in lock and Lock containers so the secret remains with Mom and Dad¯\_(ツ)_/¯

    • Bunny

      Smart Mom and Dad!!! 🙂

    • Teresa J Patton

      HEB has been declared the #1 grocery store in Texas and always have been as far as I’m concerned! I love HEB and everything they have! I can buy Whataburger sausage there…so good!

  11. TK

    Mt. Olive pickles bottles Food Lion brand pickles as well.

    • Amber (Hip Sidekick)

      Thanks for the tip, TK!

  12. Jw206

    I got a bag of frozen chicken breasts at Giant Eagle and was very unsatisfied with them. GE sent me a check for reimbursement and then I got one from Tyson as well, so I assume that Giant Eagle’s chicken comes from Tyson.

    • Amber (Hip Sidekick)

      Oh interesting! Thanks for letting us know about your experience!

  13. Jennnaayyy

    I haven’t compared much of these , but I actually did buy a pack of Kirkland AA batteries last year, and then got a costco pack of Duracell AA from a family member last yr too. I tried the Kirkland on a toy last month and it didnt work. I went ahead and put the Duracell and it worked! If they’re made by the same company, they must not put enough juice in the Kirkland brand lol

    • Erin

      I agree. I noticed that Costco batteries just don’t serm to last as well as the other varieties I buy (Energizer, Duracell, Rayovac–whatever’s on sale). I thought it was just me because I don’t tend to notice things like that.

    • shop4mybabies

      we had the opposite experience, my daughter use kirkland, duracell, dollar tree, and energizer to power flashlights continuously for a science project, the kirkland ones never died, never, days after the science project was finished we turned them off and still use the batteries in those flash lights when we need to use one

  14. Lauren

    Compare the ingredients in the Aldi and “name brand” foods also – Aldi’s cereals, yogurts, fruit snacks, etc. don’t add the Red 40 and Yellow 5 dyes. (Do your research) Bonus that everything is cheaper too!

    • vmm

      that’s what i was thinking…i dont care who makes them as long as tehy continue to not include all that junk that the brand name ones have in them, i’m happy!

  15. mamarenie

    The Aldi cookies don’t help girls in scouts! Our one Girl Scout troop uses those funds for the girls to do many activities, especially for the girls who don’t have the money to participate in activities otherwise. Buy the scout cookies.. it is only a few more bucks and makes a kid smile and not feel left out!

    • Elizabeth M.

      🙌🏼🙌🏼🙌🏼 there are a lot of great products at Aldo, but I’m willing to spend more to support Girl Scouts. My daughter is an ambassador this year. Her final year before becoming a Juliet with a lifetime membership. The leadership skills she has lessened and the opportunities she’s been able to participate in through scouts are worth every penny. STEM programs, STEAM (she’s a budding artist) programs, travel, internships, training from outdoor to self defense and internet safety. She and her team lead a course on dating safety. The list goes on. She’s a well rounded person who knows the value of hard work, in part, thanks to scouts and those cookies.

      • Elizabeth M.

        Oops leadership lessons learned

    • Erin

      You can do both! Our troop gets only .50 per box. Donate instead and the troop gets the full amount!

      • Michelle

        The troop gets a portion (ours currently gets $.70) but around $3 goes to girl scouting in general. That supports all of the summer camps, day camps, campsites ( where your troop can camp for super cheap), and ALL the other programming. I agree that they are expensive but the portion that goes to GS is much higher than $.50.

    • Valerie0408

      Girl scout cookies are not sold year round.

      • melinda

        They freeze wonderfully

      • kgak38

        Buy a case and freeze them. That’s what we do to ensure that we have Thin Mints and Do-Si-Dos all year long.

    • Teresa J Patton

      I buy Girl Scout cookies, Thin Mints and Samoa(my favorite) but when I’m out and the little girl scouts are out using their cookie money at the girl scout camps(so fun!)and I get a craving its nice to know I can get a fix from Aldi!

  16. Tracee

    I can vouch for the GV bread at Walmart being Sara Lee. I was a bakery mgr there. We handled the bread orders.

    • Amber (Hip Sidekick)

      Awesome! Thanks for taking the time to comment, Tracee!

  17. klemetson101

    Thank you for this list!

    • Amber (Hip Sidekick)

      You’re most welcome!

  18. Bunny

    My Aldi no longer sells the chocolate mint cookies. I remember someone else posting on here recently that they couldn’t find them anymore either.

    • DSch

      Bunny, yes, they said they were discontinuing the mint chocolate cookies. I have no idea why companies do that… do away with GREAT things. 🙁

    • Jen

      Try Walmart brand of chocolate mint. They are the bomb and I swear the sMe! $0.99. GS Season rolls around, I still always support for those all concerned! Admittedly so, my freezer stock runs short quick! 😉

    • Me

      Try Dollar General Brand … I’m hooked on their Somoas… my kids love their version of thin mints …. just two bucks

  19. Scott

    Another reason to try the store brand…….they all guarantee you will Enjoy it or your money back. In fact Harris Teeter gives you DOUBLE your money back. I have also seen some stores say they will replace it with the brand and still others provide a refund AND a replacement. Should we start a store policy list?

  20. Alley

    I worked at Sams Club and know for sure a lot of their member mark brands are made my top brand. The one I remember the most off the top of my head is the members mark case if water is really niagra water.

  21. Jen

    I noticed a while back when there was a Tyson chicken nuggets recall that also the great value chicken nuggets were recalled. So I’m guessing Tyson also packs great value.

  22. Judy K White

    I worked at the Glad factory years ago. When a new roll of plastic was started, the Glad sandwich bag boxes were replaced with Target sandwich bag boxes.

  23. alannah

    I used to work in non stick cooking spray factory. Most store brand has the same formula. They don’t make their own. They order them on the same company.

  24. Scott ganrud

    I have tried the Milleville Honey Oats and there is a big difference with branded Honey Nut Cheerios. Sometimes you buy a bargain brand and you get a bargain flavor.

    • Jen

      Agree! It’s always nice to hear when the research is done though to detect which are legit! Appreciate the list Hip2Save!

    • Sherry

      Yes I agree. They are not equal and they go stale sooner.

  25. Casey

    I believe ALDI’s wheat bread is made by Nickel’s. I was shopping and noticed a bag of Nickel’s bread mixed in with their L’oven Fresh brand bread. The two items looked identical in the packaging.. I was thinking it was an error at the factory because I can’t imagine someone brought in a bag to swap lol

  26. Christine

    I work for an ingredient supplier and food manufacturer. I can say with certainty that yes manufacturing facilities will act as toll-producers for many products. That doesn’t mean the recipe is the same though. They just use their recipe on someone else’s equipment. So they may not be identical, but it’s close. Just want to make sure people don’t buy one brand expecting exactly the same.

    • AO

      I agree. My husband used to work for Blue Bunny and they made Great Value ice cream, but the ingredients are different and not as good quality. The cream isn’t as good as Blue Bunny’s and all of the different brands ingredients are stored separately.

      • Brenda

        I’ve tried great value ice cream and it’s not very good.

  27. Emma

    Celestial Seasonings makes the Trader Joe band tea bags. If you tour their factory in Boulder, you can sometimes see them running the TJ tea on the production line.

  28. Laura E WHite

    Smithfield makes all Great Value brand pork products. They also make Kroger, ShopRite, and Bjs house brand bacon.

  29. Kerri Smith

    A worker for Keebler once told me that they are the makers of all girl scout cookies.

  30. Missy

    Fyi well blue bunn from the ice cream capitol of the world (LeMars,IA) make all the ice cream treats for Disney.. Not true what they say. Plus many other brands especially if you live in the Midwest. All for blue bunny xoxo

  31. Mis E

    Fyi well blue bunn from the ice cream capitol of the world (LeMars,IA) make all the ice cream treats for Disney.. Not true what they say. Plus many other brands especially if you live in the Midwest. All for blue bunny xoxo

  32. sunnygirl1

    I hate a lot of Aldi products.. i get that they are made by the same companies BUT they nevre taste the same to me. just a few examples- Aldi sour cream has zero flavor compared to Daisy brand..and the Aldi cheese is rubbery and bland/ dry tasting compared to Kraft.

  33. De

    We tried Aldi’s sour cream & onion or sour cream/cheddar potato chips & the flavor was weak.Aldi’s cinnamon raisin bread was also weakly flavored. For those items we like Lays & Pepperidge Farms much better. But we like Aldi’s milk, eggs, produce & their prices.

  34. Katie

    Thank you so much for this post! We love Aldi! They carry so many organic and clean products. I started buying their Millville Fruit Rounds cereal (basically Fruit Loops) because I didnt want my family consuming all the artificial dyes found in the name brand. Half the price for a cleaner product with no artificial dyes? Yes please!

    • Amber (Hip Sidekick)

      SO awesome. You’re welcome, Katie! Glad you have been happy with their organic items! I have liked them too!

  35. Amber

    I toured a Reynold’s facility. They also provide aluminum for Great Value, and Sam’s.

    • Dneal

      My husband worked for Reynolds and negotiated many private label contracts. The specs on private label change continuously. What you may get and like one year, may change and be unacceptable the next when buying PL if the contract or the supplier changes. PL is usually a worthy try, however when I get burned a few times by the quality, I end up swearing off of it for a few years. So far for me Costco and Aldi have been the exception. They keep their standards for PL quite high.

  36. Joy

    Wegman’s ice cream is made by Perry’s ice cream. The Wegman’s white chocolate raspberry ice cream is da-bomb!

  37. Kristin

    I remember when Reddit posts stayed on Reddit.

    • Charlie

      What do you mean?

  38. Hannah

    Target frozen chicken products are made by Tyson.

  39. Jessica

    The Millville Cinnamon Crunch does not taste as good as Cinnamon Toast Crunch. I won’t recommend it

    • Amber (Hip Sidekick)

      Darn! Thanks for the honest review!

  40. Sherry Holland

    I know Purity milk used to be the store brand for HG Hills and Target. not sure anymore

  41. Sherry Holland

    Solo used to make Aldi brand cups because the logo was still on the bottom. Since someone else figured this out and published it on a blog they took the name off the bottom. I don’t know if they are the same cups now.

  42. Lyn

    Some of the store brands may be made by better known companies, but you can tell when it is lower grade prep… I prefer to use the better brands..

  43. Charlie

    Does anyone know who makes all the private label canned pinto beans, black beans, great northern beans, kidney beans, chickpeas, etc? I have this theory that Goya makes them all.

    • Peggy

      Most Goya products have MSG in them. I am sensitive to Monosodium Glutamate so I avoid it. I have not had any sensitivity to Aldi canned beans and do not see MSG on the ingredients list.

  44. lps

    Who makes great value chocolate chips?

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