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How is Amazon Prime Day 2019 Different From Last Year? We’ll Tell You.

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Who’s getting excited for Prime Day 2019!? 🎉💻

The big Amazon Prime Day shopping event will be here before you know it! And if you’ve shopped it in the past, you’ll know that there’s a lot in store. That said, some things are different and better in 2019! Here’s what’s new for this year!


1. In 2019, there are 12 more hours to shop.

prime day on google calendar

Last year’s Prime Day record high of 36 hours is now a whopping 48-hour extravaganza. That’s 2 FULL days of shopping access! Ready your coffee maker, you’re gonna need all the caffeine you can get.


2. More shoppers globally will be getting in on the action.

iphone with amazon.fr on screen on top of euros

The sale is accessible to more countries than ever, including the U.S., U.K., Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, India, Germany, France, China, Canada, Belgium, Austria, Australia, and, new for 2019, the United Arab Emirates.


3. Small businesses will be highlighted.

woman working on home decor for small business

As reported by Ecommerce Bytes, Amazon is giving the little guys a shot by having a dedicated Prime Day page for U.S.-based innovators, artisans, and entrepreneurs. We just love that they’re doing this! #shopsmall


4. New “launch” products are available.

shopping amazon prime day launches

Be among the first buyers to try out new products only available to Prime members when they launch on Prime Day. Some may still be available after the 2-day event, but many are expected to sell out.


5. Tune in for a pre-Prime Day concert.

crowd cheering at concert

Taylor Swift, Dua Lipa, SZA, and Becky G will be performing on stage for a pre-Prime Day concert exclusively streamed on July 10th for Prime members. All the more reason to sign up for an Amazon Prime membership ASAP!



Here’s everything you need to know about Amazon Prime Day!


Emily is an evergreen writer specializing in health, beauty, fashion & living frugally. She has degrees in Business & Communication. Connect with Emily on LinkedIn


Join The Discussion

Comments 39

  1. Mary

    After hearing how amazon has undercut/undersold so many small businesses, I’m not sure I would trust them if I were a small business! I remember when Amazon used to have those extra 20% off codes on diapers in magazines (10 years ago now…been following h2s that long too! So old!) you could combine those coupons with amazon mom discounts and get a giant box of diapers delivered for 12 dollars. I had no idea the goal was putting diapers.com out of business even if it meant Amazon lost money short term. I feel kind of guilty now, like I played into their hand enabling a monopoly…anyway, if I had a small business I certainly wouldn’t give amazon access to my sales records!

    • CaMomOf2

      I hear ya. I no longer trust Amazon, Google nor Facebook. They’re always up to something and that something isn’t good.

      • Erin

        Why would you “trust” any company? They will never be looking out for the best interests of the consumer, the environment, etc.–only that of their owners/shareholders.

        • Rebecca Delmonte

          not until we demand better…

        • Judy Track

          Erin- exactly! It never ceases to amaze me how many people see a company as a person and someone they can trust like a friend. It is called a company for a reason.

    • 5dogs

      I’m a small business owner and I sell on the Amazon platform. While it’s their sandbox/their rules, it’s given me immense flexibility to continue to stay-at-home with my kids that I wouldn’t have without their service.

      You do know that Amazon bought diapers.com right?

    • JenB

      You’re right. My boss showed me their stock page and how they are not making profits in order to undercut their competition and make them go out of business. When their competitors are all out of business they will raise their prices so they can finally make profits.

  2. Amy

    Are they doing the half off prime membership? We have been considering signing up but don’t want to pay full price.

    • Amber (Hip Sidekick)

      We’ll be sure to keep a lookout to see if that sale pops up, Amy!

      • Amy

        Thank you so much! You all are the best.

        • Amber (Hip Sidekick)

          You’re so welcome, Amy! Thanks for the sweet comment! 💕

  3. dblD amber

    I feel the Prime day has been very diluted over the past several years.

    • Amber (Hip Sidekick)

      Darn! Hoping some HOT deals pop up this year!

  4. Haley

    I feel like prime day is mostly wading through a bunch of semi-discounted items I actually don’t need. I’m yet to see a crazy good price.

    • Anna

      I agree. We didn’t get anything last year

    • Tina

      Yes! Honestly, there is so much hipe and it’s not worth my time

    • boltsmom

      Last year Babyganics products were free (just had to pay tax) or close to free during Prime Day. I got some other really great deals thanks to H2S too, just can’t recall right now lol.

    • Wren

      Agree.

  5. Ivan

    Amazon needs to step up their game or just do away with Prime Day. It has been so disappointing the last few years.

  6. Ren

    Prime day has been a farce the past couple of years. Deals on Amazon products mainly and barely decent discounts on other items. The most disappointing thing about amazon recently has been shipping and delivery times. 2 and 1 day deliveries are rarely honored anymore. Prime membership is no longer worth it for us.

    • Amber (Hip Sidekick)

      Bummer! Thanks so much for taking a moment to share your thoughts with us, Ren!

    • Lexie

      I agree about the shipping. They used to give you an additional month of prime if your order didn’t arrive in 2 days. A year ago I tried and I was told that it’s 2 days once they ship the product, so it could really be just whenever they get around to shipping it.

      • boltsmom

        It is 2 days from when they ship, but I think they still give you either a month of prime or a $5-$10 credit if it arrives after the date you were quoted. I haven’t tried it although I’ve had a couple late deliveries lately. Very rarely do I need anything that fast though, and fast shipping isn’t why I pay for Prime – it’s all the discounts and the massive selection. I feel like I save my membership fees each year or if not, there are some shows we like well enough to keep it.

        • Sara

          Prime was initially advertised as the package arrives two days from when it is ordered. I signed up for Prime in September 2011, and I got all of my non-marketplace packages in this timeframe. I needed my first few Prime packages quickly. I was ordering a crap ton of Legos for my Asian art class project that was due in a couple weeks. I first noticed the service degradation in late 2014.

          If the package is being delivered by Amazon Logistics, they don’t give anything if it is late. I’m speaking from experience. Amazon Logistics had a really crappy debut in Baton Rouge.

          • boltsmom

            Amazon Logistics is horrible here in the Tampa area too. Often delayed or they’ll ring the doorbell when they deliver at 9pm. Plus they’re so lazy, they often put my packages outside my screened porch, out of my view but in view of anyone driving/walking by, blocking anyone from opening the screen door, and in the sun/rain.

    • Shopper Joan

      If it doesn’t arrive on time, take a few minutes to contact Amazon customer service. You might be surprised by the credits/gift cards they will place in your account to apologize.

  7. CindyC

    A big Amen to that! Been following H2S for 11years. Started Prime from the suggestion on this site… I am ending my Prime Membership ASAP!!!

  8. Sara

    1st Prime Day (2015) = junk, didn’t buy anything

    2nd Prime Day (2016)
    •small Eagle Creek Pack-It Specter garment folder for $21
    •Little House on the Prairie 3 movie DVD set for $17.99
    •SanDisk 128GB microSDXC card with adapter for $32.99(It was a good price at the time. Now it is $19.)

    Pre-Prime Day (2017)
    •Anker 26,800 mAh portable charger, 2pk Anker 6ft nylon braided micro USB cables, and Anker 2-port 24W wall charger bundle for $44.11

    3rd Prime Day (2017)
    •fat quarter quilts book and John Grisham Camino Island for FREE
    •$50 Bloomin Brands gift card for $39.50
    •Apple Terms and Conditions graphic novel for $7.65 after tax
    •precut quilts book for $9.12 after tax

    Pre-Prime Day (2018)
    •Rubbermaid 2-step heavy duty plastic stool for $22.98 after tax
    •Waterpik water flosser for FREE

    4th Prime Day (2018)
    •Fire Stick with Alexa Voice Remote for $15.75 after tax

    • MrsGarfield

      how did you get the flosser for free? I must have missed something.

      • MrsGarfield

        Never mind, I saw your post below.

  9. Sheila S

    I’m excited for Prime Day! My son’s birthday is two weeks later and I have a ton of stuff I’d love to buy but don’t want to pay full price on, so they’re in a special Wish List that I’ll check on throughout the event. I also stock up on pantry items and toiletries, and love when they do the discounted Amazon gift cards. 🙂

    • Amber (Hip Sidekick)

      Happy Birthday to your son! Hoping you can snag some HOT deals for the items on his list!

  10. Maple36

    I am also looking forward to the sales from Target and Walmart. I wonder how close of a competition they are from Amazon. I’m predicting 5 yrs from now….this will be become a traditional summer Black Friday from all stores.

    • Jennifer (Hip Sidekick)

      It’s starting to become that way, Maple36!

  11. HipUP

    waiting for good quality product with biggest discount

  12. Patti

    I don’t remember anything free on Prime Day? Is it boldly advertised as free or do you have to scroll through thousands of products to find a freebie?

    • Sara

      I got free stuff through combinations of courtesy credits, deals of the day, lightning deals, credit promotions(Prime Video, Whole Foods, camera search), a book coupon, and gift cards that I got for free.

  13. soapboxtray

    Hi There, I am a small business owner for 22 years and the last several years with technology changing have been struggling to make ends meet, but in March started selling some of our designs on Amazon and it has been a blessing for us. We only sell a few items now but the supplemental income has helped so much, I will take it while I can since things change quickly, but it gets our designs out to more people than I ever thought possible.

  14. Dawn Watson

    I love Amazon, keep up the good work! However, how do we get something free on prime day? Lol! I never saw that before. I got the echo dot last year 🙂

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