When Is Black Friday 2021 and What Will it Look Like This Year?

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Will 2021 bring us Black Friday doorbusters, curb busters, or both? Either way, it’s time to start planning!

man at Kohl's shopping for Black Friday

Wondering when Black Friday 2021 is happening? This year, the big shopping event is on Friday, November 26th.

Even though things may still not be back to “normal” due to COVID-19, we know from Black Friday 2020 that there will still be plenty of deals to be had!

For as long as we can remember, the day after Thanksgiving has been dedicated to waking up early and braving the crowds. While it’s not for everyone, it’s normally something we look forward to all year long here at Hip2Save!

Last year, for the first time we can remember, most of the best Black Friday deals were offered online. While some deals were still offered in stores, the number of in-store deals was greatly reduced to cut down on crowds of people gathering together.

Will Black Friday 2021 bring us doorbusters, curb busters, or both?

two women excited to shop at Walmart on Black Friday

Will 2021 see the return of in-store Doorbusters, or will retailers stick with the online sales that were so popular last year? The short answer is that it’s still too early to tell for sure. It may very well depend on where you’re shopping this year, and what the local health advisories are in your area come late November.

Either way, we do expect to see some great sales being offered online again since they were SO popular last year!

using credit card while shopping online

As we learned in 2020, there are definitely some silver linings to shopping the Black Friday sales online. We heard from so many of YOU that being able to get your shopping done at home without having to brave those notorious black Friday crowds was kind of awesome. 👏

We also know that many consumers really liked having more time to shop the extended version of this hyped up sales event, which usually feels more like a sprint than a marathon. We’re thinking that the sales will start happening much earlier this year too, so get ready!

With that in mind, it’s time to start prepping for Black Friday 2021 now! Sure, November 26th may seem like quite a long time away, but we all know how quickly the end of summer flies by now that school is back in session. Before you know it, the seasonal shopping frenzy will be in full swing!

Be sure to bookmark this page, as this is where all the best Black Friday deals will be!


How to start preparing for Black Friday now.

line of people outside Target

1. Make note of store hours.

Even though we expect lots of the deals to be found online this year, we do anticipate retailers being open on Black Friday too. Many stores will announce special shopping hours as the big day approaches, so pay close attention to these changes and plan accordingly!

Last year, several major retailers including Target and Walmart closed their doors on Thanksgiving, and we expect this trend to continue. Here is the complete list of retailers that were closed on Thanksgiving in 2020, many of which offered HOT online deals in place of the traditional in-store doorbusters. We’ll be sure to keep updating that list as we hear of confirmed store hours for 2021.


laptop open to Hip2Save

2. Follow our best practices for the optimal shopping experience.

From knowing where all the best deals are to mastering basic Black Friday etiquette, it’s best to know all of the do’s and don’ts if you’re heading out this year. Make the most of your shopping time and learn how to avoid the most common Black Friday pitfalls!


woman pushing shopping cart down street

3. Be aware of the things NOT to buy during Black Friday.

You read that right—certain purchases are best saved for alternative shopping cycles throughout the year rather than going all out on Black Friday. Here are 10 items we don’t think you should buy during Black Friday. However, certain categories like appliances and gaming consoles are consistently hot buys at this time of year!


Walmart Black Friday Ad

4. Keep an eye out for your favorite store’s ad scan.

It’s likely that the store ads for Black Friday will be released around the same time they came out last year or even sooner. This means that we may see some of the ad scans leaked as soon as October! Check out last year’s ad scan release predictions, and bookmark this page to see the all hottest deals as they’re released!


woman on smartphone using envelope budget

5. Save money now to beef up your Black Friday spending budget.

There’s a lot of shopping to be done over the next 4 months, so with the help of these clever tips to save and even some ways to make money, you can build up your Black Friday budget before the deals begin!


Bookmark our Black Friday page for updates on ad scans, hot deals, shopping tips, and more!


Jenna has a Bachelor's Degree from Lycoming College and her Master's from Penn State, holding 3 years of writing experience between a variety of publications and Hip2Save.


Join The Discussion

Comments 10

  1. acgold

    I hope that retailers give their employees the day off. It seemed that they made their numbers on-line and throughout the week and month. There are very serious supply chain and shipping problems. There will be shortages of popular items. To start a frenzy in store while we are still not out of the woods concerning Covid is a mistake IMHO!

    • lindak

      I agree. With the shortages of many items already if you want a particular item you should be shopping now. I’m not willing to go in a crowded store for any reason.

    • Jennifer

      Completely agree! Most stores have such sparse inventory that it makes a shopping trip for necessities challenging. I wouldn’t even bother trying to fight for items on Black Friday especially with covid still lingering. I think physical stores are going to see a huge drop in sales!

  2. Hayley Willingham

    Does anybody know the name of the Black Friday Video on youtube that you put out years ago. I loved listening to that video.

  3. Leslie

    I work for a big and popular retail store and was told that it will not be open thanksgiving this year. I think covid might have started the trend to have thanksgiving off again.

    • Roro82

      Good! You guys deserve to spend holidays with your families <3

  4. BargainFinderChick

    As an avid Black Friday shopper, I’m elated for it to be moved back to the actual Friday. Plus, I’m happy for the workers being off on Thanksgiving!

  5. Evie

    I have friends who manage retail. Things like soda ingredients are running out. Cracker and cookie companies are going on strike.
    Humm, I already see a lot of shortages in toys, pet toys, foods and other things.
    Expect nothing but pay more.
    I guess they will blame the unvaccinated.
    But, China just had another outbreak, no one wants to work risky jobs in the USA.

  6. Anonymous

    Hate to say it but…….The rate of those affected with Delta variance numbers are rising week after week. The variant is more transmissible and dangerous than the other types of the coronavirus to date. Let us attempt to keep the numbers down and encourage other ways of finding best price. Without creating mass shopping.

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